Columbia River Audience in United States

Columbia River has an estimated audience of 2,428,651 people in United States. 51.6% are female, 48.4% are male, average age 34.2. Top regions: Washington, Oregon, California. Top brand affinities: Standup paddleboarding, Alpine skiing, Minnesota Wild, Art exhibition, Contemporary art.

The average Columbia River fan in United States is 34.2 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, Oregon, California. Top brand affinities include Standup paddleboarding, Alpine skiing, Minnesota Wild, with strongest over-indexing on Standup paddleboarding (4.52× the country average). Demographically, the Columbia River audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Columbia River fans

Demographic split for Columbia River audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.2
Estimated audience size2,428,651

Audience persona

The typical Columbia River fan in United States is balanced, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for Standup paddleboarding.

Top regions in United States

Top regions ranked by reach for Columbia River in United States
RegionReachAffinity
Washington329,6786.77×
Oregon221,8817.97×
California200,2360.75×
Texas108,0110.52×
Florida74,4090.45×
New York62,1230.46×
Pennsylvania52,2020.64×
Illinois44,7080.55×
Ohio42,7370.57×
Virginia41,2780.7×
North Carolina39,4420.54×
Michigan37,3340.59×
Arizona36,7800.74×
Colorado35,2580.92×
Georgia33,9590.45×
Idaho30,5492.51×
Missouri29,0690.74×
Massachusetts28,4330.59×
Tennessee27,4550.56×
Indiana27,4370.62×
Minnesota27,4240.79×
Utah27,0921.25×
New Jersey26,8540.43×
Wisconsin26,4170.72×
South Carolina24,1610.66×
Maryland20,9270.5×
Kentucky18,0240.59×
Oklahoma16,3140.6×
Montana16,2242.41×
Nevada16,1080.69×
Alabama15,3620.45×
Kansas14,7020.77×
Iowa13,9050.69×
Louisiana13,4970.43×
Connecticut12,8230.53×
Arkansas11,2490.56×
Nebraska9,5840.79×
New Mexico8,8670.73×
Mississippi8,0580.4×
Hawaii7,3350.7×
New Hampshire6,9980.73×
West Virginia6,7710.6×
Maine6,2340.72×
Alaska5,9861.15×
South Dakota5,7121.02×
North Dakota4,6680.94×
Wyoming4,5161.25×
Washington, District of Columbia4,2780.59×
Rhode Island3,6390.47×
Vermont3,1140.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbia River audience
BrandAffinityCategory
Standup paddleboarding4.52×Sports
Alpine skiing3.61×Sports
Minnesota Wild5.12×Sports
Art exhibition3.03×Arts & Culture
Contemporary art2.27×Arts & Culture
Seattle Seahawks2.64×Sports
Pet food1.73×Pets & Animals
Local food1.82×Food & Beverages
Backpacking (travel)2.98×Travel & Leisure
Los Angeles Clippers3.47×Sports
Fine art1.75×Business & Career
Taylor Swift1.57×Music & Radio
Streetwear1.73×Fashion & Accessoires
New England Patriots1.94×Sports
Museum1.71×Arts & Culture
Adventure travel1.77×Travel & Leisure
Handmade jewelry2.19×Fashion & Accessoires
New York Knicks2.45×Sports
Organic farming1.74×Food & Beverages
Luxury Lifestyle2.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbia River audience
TraitClusterScore
SustainabilityBALANCE3.04
Sports ActivityPOWER2.91
TravellingTHRILL2.13
Luxury OrientationPREMIUM1.76
Pet OwnershipJOY1.73
MindfulnessBALANCE1.68

Worldwide distribution

Worldwide audience distribution share by country for Columbia River
CountryShare
United States81.3%
Canada4.1%
Italy2.7%

See Columbia River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Columbia River have in United States?

Columbia River has an estimated audience of 2,428,651 people in United States, concentrated in Washington and Oregon.

What is the gender split and age of Columbia River fans?

51.6% of Columbia River fans are female, 48.4% are male, with an average age of 34.2 years.

Which brands do Columbia River fans like most?

Columbia River fans show strongest brand affinity for Standup paddleboarding (4.52×), Alpine skiing (3.61×), and Minnesota Wild (5.12×) over the country average.

Where do Columbia River fans live in United States?

Columbia River fans in United States are most concentrated in Washington (reach 329,678), Oregon (reach 221,881), and California (reach 200,236). These three regions account for the largest share of the active audience.

What other brands do Columbia River fans also like?

Beyond Columbia River itself, the audience over-indexes on Alpine skiing (3.61×), Minnesota Wild (5.12×), Art exhibition (3.03×), and Contemporary art (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.