Rascasse Audience Intelligence

Columbia River Audience in United States

A data profile of the people who buy, follow and care about Columbia River in United States — modelled from more than twelve digital signal sources. Columbia River has an estimated audience of 2,428,651 people in United States.

#7among River in United States#940among POI in United States#974in Travel & Leisure

The average Columbia River fan in United States is 34.2 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Oregon.

Top brand affinities include Minnesota Wild, Standup paddleboarding, Alpine skiing, with strongest over-indexing on Minnesota Wild (4.11× the country average).

Demographically, the Columbia River audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbia River fan in United States is balanced, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota Wild.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbia River profile in United States.

Audience size
2.4M
in United States
Gender
51.6%♀
48.4% male
Age
34.2
average years
Country rank
#12180
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbia River fans

51.6% are female, 48.4% are male, average age 34.2.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Columbia River audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.2
Estimated audience size2,428,651
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Columbia River audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

81.3%

of the worldwide Columbia River audience comes from United States.

Worldwide audience distribution share by country for Columbia River
CountryShare
United States81.3%
Canada4.1%
Italy2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbia River audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbia River fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K7.05×
02Oregon~200K6.93×
03Idaho~30K2.60×
04Montana~20K2.33×
05Utah~30K1.28×
06Alaska~7K1.28×
07Wyoming~4K1.24×
08South Dakota~7K1.16×
09North Dakota~5K1.02×
10Nebraska~10K0.98×
11Minnesota~30K0.91×
12Colorado~30K0.90×
13Maine~8K0.87×
14New Hampshire~8K0.85×
15New Mexico~10K0.83×
16Kansas~20K0.82×
17Hawaii~8K0.81×
18Rhode Island~6K0.77×
19Delaware~5K0.77×
20California~200K0.76×
21West Virginia~9K0.76×
22Virginia~40K0.75×
23Wisconsin~30K0.75×
24Missouri~30K0.74×
25Nevada~20K0.73×
26Washington, District of Columbia~5K0.73×
27Iowa~10K0.72×
28Arkansas~10K0.72×
29Arizona~40K0.71×
30Indiana~30K0.71×
31Oklahoma~20K0.71×
32Mississippi~10K0.68×
33South Carolina~20K0.66×
34Kentucky~20K0.65×
35Texas~100K0.63×
36Connecticut~20K0.63×
37Louisiana~20K0.62×
38Pennsylvania~50K0.61×
39Michigan~40K0.60×
40Alabama~20K0.60×
41Tennessee~30K0.59×
42Ohio~40K0.58×
43Illinois~50K0.57×
44Massachusetts~30K0.57×
45North Carolina~40K0.55×
46Maryland~20K0.53×
47New Jersey~30K0.52×
48Georgia~40K0.48×
49New York~60K0.42×
50Florida~70K0.40×
Fig. 06

Affinity by region

Affinity by region — Columbia River, United States
0.40×1.00×7.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbia River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbia River audience
#·InterestCategoryAffinity×
01Minnesota WildSports4.11×
02Standup paddleboardingSports3.40×
03Backpacking (travel)Travel & Leisure2.86×
04MountaineeringSports2.78×
05Alpine skiingSports2.63×
06Non-alcoholic beverageFood & Beverages2.59×
07EspressoFood & Beverages2.41×
08Art exhibitionArts & Culture2.14×
09GraffitiArts & Culture2.12×
10Handmade jewelryFashion & Accessoires1.95×
11Seattle SeahawksSports1.80×
12MuseumArts & Culture1.78×
13Contemporary artArts & Culture1.78×
14Adventure travelTravel & Leisure1.77×
15Rail transportTravel & Leisure1.76×
16Organic farmingFood & Beverages1.69×
17ZooKids & Family1.64×
18Fine artBusiness & Career1.61×
19Pet foodPets & Animals1.56×
20Local foodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbia River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbia River audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.25×
SustainabilityBALANCE2.23×
TravellingTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbia River audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
Social Media UsageJOY0.83×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbia River have in United States?

Columbia River has an estimated audience of 2,428,651 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Columbia River fans?

51.6% of Columbia River fans are female, 48.4% are male, with an average age of 34.2 years.

03

Which brands do Columbia River fans like most?

Columbia River fans show strongest brand affinity for Minnesota Wild (4.11×), Standup paddleboarding (3.4×), and Alpine skiing (2.63×) over the country average.

04

Where do Columbia River fans live in United States?

Columbia River fans in United States are most concentrated in Washington (reach ~300K), California (reach ~200K), and Oregon (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Columbia River fans also like?

Beyond Columbia River itself, the audience over-indexes on Standup paddleboarding (3.4×), Alpine skiing (2.63×), Backpacking (travel) (2.86×), and Non-alcoholic beverage (2.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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