Rascasse Audience Intelligence

Do it Best Target Market in United States

A data profile of the people who buy, follow and care about Do it Best in United States — modelled from more than twelve digital signal sources. Do it Best has an estimated audience of 623,960 people in United States.

#12among Hardware store in United States#3302among Brand in United States#461in Shopping

The average Do it Best fan in United States is 44.7 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, Ohio, Michigan.

Top brand affinities include Menards, Hardware store, Ace Hardware, with strongest over-indexing on Menards (6.77× the country average).

Demographically, the Do it Best audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Do it Best fan in United States is balanced, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Do it Best profile in United States.

Audience size
624K
in United States
Gender
45.2%♀
54.8% male
Age
44.7
average years
Country rank
#32049
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Do it Best

45.2% are female, 54.8% are male, average age 44.7.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Do it Best audience in United States
MetricValue
Female45.2%
Male54.8%
Average age44.7
Estimated audience size623,960
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Do it Best audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Do it Best audience comes from United States.

Worldwide audience distribution share by country for Do it Best
CountryShare
United States90.6%
Barbados4.0%
China2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Do it Best audience in United States is strongest.

Fig. 05

Top regions by affinity

Do it Best customers by region in United States
#RegionReachAffinity×
01Indiana~50K4.85×
02Montana~6K3.36×
03North Dakota~3K2.15×
04South Dakota~3K1.90×
05Iowa~9K1.89×
06Nebraska~6K1.89×
07Ohio~30K1.86×
08Oregon~10K1.85×
09Michigan~30K1.73×
10Kansas~8K1.64×
11Wisconsin~10K1.61×
12Wyoming~1K1.51×
13West Virginia~4K1.37×
14Pennsylvania~30K1.28×
15Idaho~4K1.21×
16New Mexico~4K1.20×
17Missouri~10K1.18×
18Kentucky~8K1.01×
19Vermont~1K0.98×
20Washington~10K0.96×
21Illinois~20K0.94×
22Minnesota~8K0.91×
23Utah~5K0.91×
24Maine~2K0.91×
25Mississippi~4K0.81×
26South Carolina~7K0.77×
27Alaska<1K0.73×
28Oklahoma~5K0.71×
29Hawaii~2K0.66×
30Louisiana~5K0.65×
31New Hampshire~2K0.64×
32Virginia~9K0.62×
33New York~20K0.61×
34Rhode Island~1K0.58×
35Delaware<1K0.58×
36Alabama~5K0.53×
37Arkansas~3K0.51×
38Colorado~5K0.50×
39Texas~20K0.47×
40Maryland~5K0.46×
41Connecticut~3K0.44×
42Nevada~3K0.43×
43North Carolina~8K0.41×
44Tennessee~5K0.41×
45Massachusetts~4K0.35×
46Arizona~4K0.34×
47Georgia~6K0.33×
48California~20K0.32×
49New Jersey~5K0.30×
50Florida~10K0.29×
Fig. 06

Affinity by region

Affinity by region — Do it Best, United States
0.29×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Do it Best audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Do it Best audience
#·InterestCategoryAffinity×
01ToshibaTechnology & Electronics11.53×
02AdeleMusic & Radio8.65×
03MenardsHome & Garden6.77×
04Hardware storeHome & Garden5.23×
05Ace HardwareHome & Garden4.85×
06Lowe'sShopping4.19×
07Renewable energyBusiness & Career2.68×
08NASDAQBusiness & Career2.56×
09KitchenwareHome & Garden2.50×
10FedExBusiness & Career2.48×
11Discount storesShopping2.32×
12Home AppliancesHome & Garden2.21×
13RenovationHome & Garden2.17×
14Mortgage loansBusiness & Career2.00×
15The UPS StoreShopping1.95×
16IKEAHome & Garden1.75×
17Pizza HutFood & Beverages1.74×
18SubwayFood & Beverages1.71×
19Hobby LobbyHome & Garden1.56×
20McDonald'sFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Do it Best audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Do it Best audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.68×
IndulgenceJOY1.77×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Do it Best audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Healthy LifestyleBALANCE0.88×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Do it Best's target market in United States?

Do it Best's target market in United States covers an estimated 623,960 people, concentrated in Indiana and Ohio.

02

What is the gender split and age of Do it Best customers?

45.2% of the Do it Best audience are female, 54.8% are male, with an average age of 44.7 years.

03

Which brands do Do it Best fans like most?

Do it Best fans show strongest brand affinity for Menards (6.77×), Hardware store (5.23×), and Ace Hardware (4.85×) over the country average.

04

Where do Do it Best fans live in United States?

Do it Best fans in United States are most concentrated in Indiana (reach ~50K), Ohio (reach ~30K), and Michigan (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Do it Best fans also like?

Beyond Do it Best itself, the audience over-indexes on Hardware store (5.23×), Ace Hardware (4.85×), Home Appliances (2.21×), and Adele (8.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Do it Best audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Do it Best. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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