Do it Best Audience in United States

Do it Best has an estimated audience of 600,784 people in United States. 47.9% are female, 52.1% are male, average age 44.5. Top regions: Indiana, Ohio, Michigan. Top brand affinities: Capital One, Google Maps, CarGurus, Khan Academy, Indeed.com.

The average Do it Best fan in United States is 44.5 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, Michigan. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (7.2× the country average). Demographically, the Do it Best audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Do it Best fans

Demographic split for Do it Best audience in United States
MetricValue
Female47.9%
Male52.1%
Average age44.5
Estimated audience size600,784

Audience persona

The typical Do it Best fan in United States is balanced, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Do it Best in United States
RegionReachAffinity
Indiana57,0635.2×
Ohio34,0271.84×
Michigan25,7571.64×
Texas25,7250.5×
Pennsylvania25,3081.25×
California22,2910.34×
Illinois20,4561.02×
New York18,5910.55×
Wisconsin15,9931.77×
Oregon12,9551.88×
Washington11,9961×
Missouri10,7251.11×
Florida10,5770.26×
Iowa9,3531.89×
Minnesota8,6981.01×
Virginia7,9910.55×
Kentucky7,8771.05×
Kansas7,7021.63×
North Carolina7,4470.41×
South Carolina6,3520.7×
Montana5,7953.48×
Nebraska5,7371.9×
Louisiana5,2110.67×
Georgia5,0990.28×
Colorado4,5710.48×
Utah4,5540.85×
Tennessee4,4810.37×
Oklahoma4,4170.66×
Maryland4,0180.39×
New Mexico4,0161.33×
Idaho3,8501.28×
Alabama3,6650.44×
Massachusetts3,6450.31×
West Virginia3,6101.29×
Mississippi3,5190.71×
Arizona3,5140.29×
New Jersey3,4690.23×
South Dakota2,8482.05×
North Dakota2,6742.17×
Connecticut2,3550.39×
Arkansas2,0510.41×
Nevada2,0450.35×
Maine1,7920.83×
Wyoming1,3641.53×
New Hampshire1,2910.55×
Vermont1,0541×
Alaska5120.4×
Washington, District of Columbia4240.23×
Delaware4050.24×
Rhode Island3650.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Do it Best audience
BrandAffinityCategory
Capital One7.2×Business & Career
Google Maps6.44×Internet & Social Media
CarGurus8.79×Cars & Mobility
Khan Academy11.41×Business & Career
Indeed.com5.29×Business & Career
Menards6.2×Home & Garden
Lowe's3.52×Shopping
AccuWeather5.9×Home & Garden
Circle K6.33×Shopping
Google News5.19×News
Enterprise Rent-A-Car5.36×Cars & Mobility
Ace Hardware4.32×Home & Garden
Diane Keaton4.7×Movies & TV
DeviantArt5.33×Internet & Social Media
Aaron Rodgers4.71×Sports
This Is Us (TV series)10.54×Movies & TV
Bruce Willis5.21×Movies & TV
Jeff Bezos7.85×Business & Career
Billy Bob Thornton5.96×Movies & TV
Hardware store3.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Do it Best audience
TraitClusterScore
DIY MentalityTHRILL2.26
Family OrientationCONSERVATISM1.63
IndulgenceJOY1.52
Quality AwarenessPREMIUM1.33
Price SensitivityPREMIUM1.32
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Do it Best
CountryShare
United States90.4%
Barbados4.0%
China2.3%

See Do it Best audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Do it Best have in United States?

Do it Best has an estimated audience of 600,784 people in United States, concentrated in Indiana and Ohio.

What is the gender split and age of Do it Best fans?

47.9% of Do it Best fans are female, 52.1% are male, with an average age of 44.5 years.

Which brands do Do it Best fans like most?

Do it Best fans show strongest brand affinity for Capital One (7.2×), Google Maps (6.44×), and CarGurus (8.79×) over the country average.

Where do Do it Best fans live in United States?

Do it Best fans in United States are most concentrated in Indiana (reach 57,063), Ohio (reach 34,027), and Michigan (reach 25,757). These three regions account for the largest share of the active audience.

What other brands do Do it Best fans also like?

Beyond Do it Best itself, the audience over-indexes on Google Maps (6.44×), CarGurus (8.79×), Khan Academy (11.41×), and Indeed.com (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Do it Best. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.