Door County, Wisconsin Audience in United States

Door County, Wisconsin logo

Door County, Wisconsin has an estimated audience of 2,809,929 people in United States. 66.3% are female, 33.7% are male, average age 44.6. Top brand affinities: Mad About You, Tuscany, Ext JS, My Name Is Khan, Grammy Award for Best Pop Vocal Album.

Top brand affinities include Mad About You, Tuscany, Ext JS, with strongest over-indexing on Mad About You (4.75× the country average). Demographically, the Door County, Wisconsin audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.

Category: Travel & Leisure · Type: POI

Demographics of Door County, Wisconsin fans

Demographic split for Door County, Wisconsin audience in United States
MetricValue
Female66.3%
Male33.7%
Average age44.6
Estimated audience size2,809,929

Audience persona

The typical Door County, Wisconsin fan in United States is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Mad About You.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Door County, Wisconsin audience
BrandAffinityCategory
Mad About You4.75×Movies & TV
Tuscany1.72×Travel & Leisure
Ext JS2.24×Technology & Electronics
My Name Is Khan1.79×Movies & TV
Grammy Award for Best Pop Vocal Album1.52×Music & Radio
The Boomtown Rats2.35×Music & Radio
JTG1.56×Sports
bumGenius1.52×Kids & Family
cake decorating shop1.55×Food & Beverages
Jim Iyke1.61×Movies & TV
Bornova1.57×Travel & Leisure
Brive-la-Gaillarde1.53×
Alex Box (Makeup Artist)1.67×Beauty & Wellness
Alsancak1.81×
Pips, Chips & Videoclips1.52×Music & Radio
Café Magazine1.53×Internet & Social Media
IWin Online1.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Door County, Wisconsin audience
TraitClusterScore
DIY MentalityTHRILL1.28
Price SensitivityPREMIUM1.18
Community OrientationOPEN1.07
Need for SecurityCONSERVATISM1.07
Quality AwarenessPREMIUM1.07
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Door County, Wisconsin
CountryShare
Italy22.1%
Colombia11.9%
Mexico11.5%

See Door County, Wisconsin audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Door County, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.