Rascasse Audience Intelligence

Door County, Wisconsin Audience in United States

A data profile of the people who buy, follow and care about Door County, Wisconsin in United States — modelled from more than twelve digital signal sources. Door County, Wisconsin has an estimated audience of 2,809,929 people in United States.

#813among POI in United States#875in Travel & Leisure

The average Door County, Wisconsin fan in United States is 44.6 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, Minnesota.

Top brand affinities include Milwaukee Brewers, Hardware store, Non-alcoholic beverage, with strongest over-indexing on Milwaukee Brewers (5.39× the country average).

Demographically, the Door County, Wisconsin audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Door County, Wisconsin fan in United States is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Door County, Wisconsin profile in United States.

Audience size
2.8M
in United States
Gender
66.3%♀
33.7% male
Age
44.6
average years
Country rank
#10855
POI in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Door County, Wisconsin fans

66.3% are female, 33.7% are male, average age 44.6.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Door County, Wisconsin audience in United States
MetricValue
Female66.3%
Male33.7%
Average age44.6
Estimated audience size2,809,929
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Door County, Wisconsin audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3919%
40-4930%
50+29%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Door County, Wisconsin audience comes from United States.

Worldwide audience distribution share by country for Door County, Wisconsin
CountryShare
Italy22.1%
Colombia11.9%
Mexico11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Door County, Wisconsin audience in United States is strongest.

Fig. 05

Top regions by affinity

Door County, Wisconsin fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K6.53×
02Wisconsin~200K5.22×
03Illinois~400K4.10×
04Minnesota~200K3.77×
05South Dakota~20K3.10×
06Nebraska~40K2.93×
07Missouri~100K2.71×
08Indiana~100K2.35×
09Kansas~30K1.56×
10North Dakota~7K1.27×
11Michigan~90K1.17×
12Colorado~50K1.04×
13Alaska~5K0.87×
14Vermont~4K0.86×
15Rhode Island~7K0.83×
16Montana~6K0.83×
17Delaware~6K0.83×
18Kentucky~30K0.81×
19New Hampshire~9K0.79×
20West Virginia~10K0.78×
21Hawaii~9K0.78×
22Maine~8K0.78×
23Washington, District of Columbia~6K0.75×
24Idaho~10K0.74×
25Arkansas~20K0.73×
26Ohio~60K0.72×
27New Mexico~10K0.72×
28Mississippi~20K0.71×
29Oklahoma~20K0.66×
30Tennessee~40K0.62×
31Utah~20K0.62×
32Nevada~20K0.61×
33Louisiana~20K0.60×
34Connecticut~20K0.60×
35Alabama~20K0.58×
36Oregon~20K0.57×
37South Carolina~20K0.55×
38Arizona~30K0.54×
39Maryland~20K0.50×
40Massachusetts~30K0.47×
41Virginia~30K0.46×
42Washington~30K0.46×
43North Carolina~40K0.45×
44Georgia~40K0.43×
45New Jersey~30K0.43×
46Pennsylvania~40K0.41×
47Florida~80K0.40×
48Texas~90K0.36×
49New York~50K0.34×
50California~80K0.27×
Fig. 06

Affinity by region

Affinity by region — Door County, Wisconsin, United States
0.27×1.00×6.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Door County, Wisconsin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Door County, Wisconsin audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports5.39×
02Garden centreHome & Garden2.69×
03Non-alcoholic beverageFood & Beverages2.43×
04San Diego PadresSports2.36×
05Garden furnitureHome & Garden2.13×
06Hardware storeHome & Garden1.96×
07Detroit TigersSports1.95×
08Pittsburgh PiratesSports1.89×
09Sports clubSports1.84×
10Public transportCars & Mobility1.81×
11Rail transportTravel & Leisure1.80×
12FanaticsFashion & Accessoires1.66×
13PharmacyBusiness & Career1.64×
14Charitable organizationPolitics & Society1.62×
15Slow cookerFood & Beverages1.61×
16Red LobsterFood & Beverages1.58×
17Lowe'sShopping1.56×
18Efficient energy useTechnology & Electronics1.55×
19PubFood & Beverages1.54×
20Life insuranceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Door County, Wisconsin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Door County, Wisconsin audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
DIY MentalityTHRILL1.62×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Door County, Wisconsin audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
Sports ActivityPOWER0.68×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Door County, Wisconsin have in United States?

Door County, Wisconsin has an estimated audience of 2,809,929 people in United States, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Door County, Wisconsin fans?

66.3% of Door County, Wisconsin fans are female, 33.7% are male, with an average age of 44.6 years.

03

Which brands do Door County, Wisconsin fans like most?

Door County, Wisconsin fans show strongest brand affinity for Milwaukee Brewers (5.39×), Hardware store (1.96×), and Non-alcoholic beverage (2.43×) over the country average.

04

Where do Door County, Wisconsin fans live in United States?

Door County, Wisconsin fans in United States are most concentrated in Illinois (reach ~400K), Wisconsin (reach ~200K), and Minnesota (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Door County, Wisconsin fans also like?

Beyond Door County, Wisconsin itself, the audience over-indexes on Hardware store (1.96×), Non-alcoholic beverage (2.43×), Detroit Tigers (1.95×), and Pharmacy (1.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Door County, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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