Door County, Wisconsin Audience in United States

Door County, Wisconsin logo

Door County, Wisconsin has an estimated audience of 2,809,929 people in United States. 66.3% are female, 33.7% are male, average age 44.6. Top brand affinities: Milwaukee Brewers, Green Bay Packers, Garden furniture, San Diego Padres, Garden centre.

Top brand affinities include Milwaukee Brewers, Green Bay Packers, Garden furniture, with strongest over-indexing on Milwaukee Brewers (4.75× the country average). Demographically, the Door County, Wisconsin audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.

Category: Travel & Leisure · Type: POI

Demographics of Door County, Wisconsin fans

Demographic split for Door County, Wisconsin audience in United States
MetricValue
Female66.3%
Male33.7%
Average age44.6
Estimated audience size2,809,929

Audience persona

The typical Door County, Wisconsin fan in United States is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Milwaukee Brewers.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Door County, Wisconsin audience
BrandAffinityCategory
Milwaukee Brewers4.75×Sports
Green Bay Packers1.92×Sports
Garden furniture1.74×Home & Garden
San Diego Padres2.24×Sports
Garden centre1.81×Home & Garden
Atlético Madrid2.35×Sports
Table tennis1.74×Sports
Toyota RAV41.52×Cars & Mobility
Chicago Blackhawks1.72×Sports
Kansas City Royals1.56×Sports
Toyota Corolla1.61×Cars & Mobility
J Balvin1.85×Music & Radio
Best Western1.53×Travel & Leisure
Boat show1.55×Travel & Leisure
Kayaking1.52×Sports
Valencia CF2.64×Sports
Low-cost carrier1.51×Travel & Leisure
Ford Fiesta1.81×Cars & Mobility
Road crew3.21×Politics & Society
Wizz Air2.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Door County, Wisconsin audience
TraitClusterScore
DIY MentalityTHRILL1.28
Price SensitivityPREMIUM1.18
Community OrientationOPEN1.07
Need for SecurityCONSERVATISM1.07
Quality AwarenessPREMIUM1.07
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Door County, Wisconsin
CountryShare
Italy22.1%
Colombia11.9%
Mexico11.5%

See Door County, Wisconsin audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Door County, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.