Duluth, Minnesota Audience in United States

Duluth, Minnesota has an estimated audience of 4,718,131 people in United States. 52.4% are female, 47.6% are male, average age 44.7. Top regions: Minnesota, Georgia, Texas. Top brand affinities: Minnesota Vikings, Hardware store, Green Bay Packers, Minnesota Wild, Atlanta Braves.

The average Duluth, Minnesota fan in United States is 44.7 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Georgia, Texas. Top brand affinities include Minnesota Vikings, Hardware store, Green Bay Packers, with strongest over-indexing on Minnesota Vikings (2.43× the country average). Demographically, the Duluth, Minnesota audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Duluth, Minnesota fans

Demographic split for Duluth, Minnesota audience in United States
MetricValue
Female52.4%
Male47.6%
Average age44.7
Estimated audience size4,718,131

Audience persona

The typical Duluth, Minnesota fan in United States is balanced, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota Vikings.

Top regions in United States

Top regions ranked by reach for Duluth, Minnesota in United States
RegionReachAffinity
Minnesota504,2427.46×
Georgia328,0992.26×
Texas219,1870.54×
California193,0940.37×
Ohio154,9541.07×
Illinois140,6330.89×
Wisconsin137,5931.94×
New York130,0390.49×
Florida121,4220.38×
Michigan117,0340.95×
Pennsylvania110,2020.69×
North Carolina99,1790.7×
Tennessee96,5561.02×
Virginia87,3370.76×
Washington78,8640.83×
Indiana76,3300.89×
Missouri74,8960.98×
Colorado59,1420.8×
Massachusetts56,6830.61×
Iowa56,6211.46×
New Jersey56,0530.47×
Alabama54,2720.82×
Kentucky51,5650.87×
Oregon47,5650.88×
Oklahoma41,8710.8×
Arizona39,9110.41×
Maryland36,7840.45×
South Carolina35,0470.49×
Arkansas33,8770.87×
Kansas32,3310.87×
Utah30,5530.72×
North Dakota29,7733.07×
Connecticut26,6230.56×
Nebraska25,3651.07×
Louisiana24,1410.4×
Maine23,0271.36×
Alaska18,9411.88×
Mississippi17,5660.45×
Nevada16,8370.37×
Idaho16,6440.7×
South Dakota16,3911.5×
West Virginia16,1540.74×
New Hampshire14,9580.8×
Rhode Island13,6480.91×
New Mexico12,9830.55×
Montana11,5560.88×
Vermont8,4391.02×
Washington, District of Columbia7,1250.5×
Hawaii5,8300.29×
Wyoming5,5930.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duluth, Minnesota audience
BrandAffinityCategory
Minnesota Vikings2.43×Sports
Hardware store1.8×Home & Garden
Green Bay Packers1.63×Sports
Minnesota Wild2.64×Sports
Atlanta Braves1.73×Sports
Milwaukee Brewers1.72×Sports
Workwear2.11×Fashion & Accessoires
Crocs1.68×Fashion & Accessoires
Outerwear1.8×Fashion & Accessoires
Minnesota Timberwolves1.54×Sports
LED lamp1.57×Home & Garden
Garden centre1.91×Home & Garden
Chopper (motorcycle)1.69×Cars & Mobility
Detroit Red Wings1.89×Sports
Minnesota United FC5.64×Sports
Makita2.24×Home & Garden
Butcher1.67×Food & Beverages
Toronto Maple Leafs2.66×Sports
Arc'teryx1.98×Fashion & Accessoires
Bob Dylan1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duluth, Minnesota audience
TraitClusterScore
DIY MentalityTHRILL1.51
IndividualismJOY1.26
Price SensitivityPREMIUM1.26
TraditionCONSERVATISM1.13
Community OrientationOPEN1.08
CreativityOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Duluth, Minnesota
CountryShare
United States93.7%
France2.8%
Canada1.5%

See Duluth, Minnesota audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Duluth, Minnesota have in United States?

Duluth, Minnesota has an estimated audience of 4,718,131 people in United States, concentrated in Minnesota and Georgia.

What is the gender split and age of Duluth, Minnesota fans?

52.4% of Duluth, Minnesota fans are female, 47.6% are male, with an average age of 44.7 years.

Which brands do Duluth, Minnesota fans like most?

Duluth, Minnesota fans show strongest brand affinity for Minnesota Vikings (2.43×), Hardware store (1.8×), and Green Bay Packers (1.63×) over the country average.

Where do Duluth, Minnesota fans live in United States?

Duluth, Minnesota fans in United States are most concentrated in Minnesota (reach 504,242), Georgia (reach 328,099), and Texas (reach 219,187). These three regions account for the largest share of the active audience.

What other brands do Duluth, Minnesota fans also like?

Beyond Duluth, Minnesota itself, the audience over-indexes on Hardware store (1.8×), Green Bay Packers (1.63×), Minnesota Wild (2.64×), and Atlanta Braves (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duluth, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.