Rascasse Audience Intelligence

Duluth, Minnesota Audience in United States

A data profile of the people who buy, follow and care about Duluth, Minnesota in United States — modelled from more than twelve digital signal sources. Duluth, Minnesota has an estimated audience of 4,718,131 people in United States.

#12among Department store in United States#496among POI in United States#598in Travel & Leisure

The average Duluth, Minnesota fan in United States is 44.7 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Georgia, Texas.

Top brand affinities include Hardware store, Nonprofit organization, Grilling, with strongest over-indexing on Hardware store (2.85× the country average).

Demographically, the Duluth, Minnesota audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duluth, Minnesota fan in United States is balanced, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duluth, Minnesota profile in United States.

Audience size
4.7M
in United States
Gender
52.4%♀
47.6% male
Age
44.7
average years
Country rank
#7019
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duluth, Minnesota fans

52.4% are female, 47.6% are male, average age 44.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Duluth, Minnesota audience in United States
MetricValue
Female52.4%
Male47.6%
Average age44.7
Estimated audience size4,718,131
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Duluth, Minnesota audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4927%
50+30%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Duluth, Minnesota audience comes from United States.

Worldwide audience distribution share by country for Duluth, Minnesota
CountryShare
United States93.7%
France2.8%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duluth, Minnesota audience in United States is strongest.

Fig. 05

Top regions by affinity

Duluth, Minnesota fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K7.12×
02North Dakota~30K3.22×
03Georgia~300K2.11×
04Wisconsin~100K1.96×
05South Dakota~20K1.89×
06Alaska~20K1.88×
07Iowa~70K1.78×
08Maine~20K1.33×
09Nebraska~30K1.23×
10Montana~20K1.17×
11Vermont~9K1.05×
12Missouri~80K1.04×
13Kansas~40K1.01×
14Ohio~100K1.00×
15Michigan~100K0.98×
16Tennessee~90K0.98×
17Rhode Island~10K0.93×
18Illinois~100K0.89×
19Indiana~80K0.88×
20Colorado~70K0.88×
21Arkansas~30K0.87×
22Oregon~50K0.86×
23Kentucky~50K0.84×
24New Hampshire~20K0.82×
25Alabama~50K0.81×
26Washington~70K0.79×
27Oklahoma~40K0.79×
28Idaho~20K0.79×
29West Virginia~20K0.78×
30Utah~30K0.73×
31Virginia~80K0.72×
32Pennsylvania~100K0.66×
33North Carolina~90K0.65×
34New Mexico~10K0.61×
35Massachusetts~50K0.59×
36Washington, District of Columbia~8K0.59×
37Connecticut~30K0.57×
38Delaware~7K0.53×
39Mississippi~20K0.52×
40Texas~200K0.51×
41South Carolina~40K0.50×
42New York~100K0.46×
43Arizona~40K0.46×
44Maryland~40K0.46×
45Hawaii~9K0.46×
46New Jersey~50K0.45×
47Louisiana~30K0.45×
48Nevada~20K0.43×
49Florida~100K0.38×
50California~200K0.36×
Fig. 06

Affinity by region

Affinity by region — Duluth, Minnesota, United States
0.36×1.00×7.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duluth, Minnesota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duluth, Minnesota audience
#·InterestCategoryAffinity×
01WorkwearFashion & Accessoires3.15×
02Garden centreHome & Garden2.97×
03Hardware storeHome & Garden2.85×
04ButcherFood & Beverages2.81×
05Atlanta BravesSports2.46×
06Rail transportTravel & Leisure2.27×
07Non-alcoholic beverageFood & Beverages2.24×
08Discount TireShopping2.17×
09Milwaukee BrewersSports2.05×
10PersonalisationHome & Garden1.89×
11PubFood & Beverages1.82×
12Online newspaperNews1.77×
13Charitable organizationPolitics & Society1.71×
14Nonprofit organizationPolitics & Society1.68×
15Veterinary medicineBusiness & Career1.64×
16GrillingFood & Beverages1.61×
17TraditionPolitics & Society1.59×
18GardeningHome & Garden1.53×
19ZooKids & Family1.53×
20PharmacyBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duluth, Minnesota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duluth, Minnesota audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.08×
IndividualismJOY1.89×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duluth, Minnesota audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Urban LifestyleOPEN0.71×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duluth, Minnesota have in United States?

Duluth, Minnesota has an estimated audience of 4,718,131 people in United States, concentrated in Minnesota and Georgia.

02

What is the gender split and age of Duluth, Minnesota fans?

52.4% of Duluth, Minnesota fans are female, 47.6% are male, with an average age of 44.7 years.

03

Which brands do Duluth, Minnesota fans like most?

Duluth, Minnesota fans show strongest brand affinity for Hardware store (2.85×), Nonprofit organization (1.68×), and Grilling (1.61×) over the country average.

04

Where do Duluth, Minnesota fans live in United States?

Duluth, Minnesota fans in United States are most concentrated in Minnesota (reach ~500K), Georgia (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Duluth, Minnesota fans also like?

Beyond Duluth, Minnesota itself, the audience over-indexes on Nonprofit organization (1.68×), Grilling (1.61×), Discount Tire (2.17×), and Rail transport (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Duluth, Minnesota audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duluth, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →