E! Audience in United States
E! has an estimated audience of 3,800,378 people in United States. 73.6% are female, 26.4% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Arts and music, Sports, Music, Food and drink, Food.
The average E! fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (2.07× the country average). Demographically, the E! audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of E! fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 36.3 |
| Estimated audience size | 3,800,378 |
Audience persona
The typical E! fan in United States is more female, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Arts and music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 486,576 | 1.16× |
| Texas | 383,415 | 1.17× |
| Florida | 303,023 | 1.18× |
| New York | 243,151 | 1.14× |
| Pennsylvania | 143,775 | 1.12× |
| Illinois | 134,852 | 1.07× |
| North Carolina | 125,704 | 1.1× |
| Georgia | 124,685 | 1.07× |
| Ohio | 123,901 | 1.06× |
| New Jersey | 112,117 | 1.16× |
| Virginia | 106,576 | 1.15× |
| Michigan | 100,810 | 1.01× |
| Arizona | 97,761 | 1.26× |
| Washington | 87,460 | 1.15× |
| Tennessee | 80,049 | 1.05× |
| Massachusetts | 75,007 | 1× |
| Maryland | 73,806 | 1.13× |
| Indiana | 73,334 | 1.06× |
| Alabama | 65,603 | 1.24× |
| South Carolina | 59,928 | 1.05× |
| Missouri | 58,519 | 0.96× |
| Louisiana | 57,590 | 1.18× |
| Colorado | 55,959 | 0.93× |
| Wisconsin | 50,453 | 0.88× |
| Minnesota | 49,219 | 0.9× |
| Kentucky | 45,278 | 0.95× |
| Oklahoma | 43,826 | 1.04× |
| Oregon | 43,731 | 1× |
| Connecticut | 42,632 | 1.12× |
| Nevada | 42,337 | 1.15× |
| Mississippi | 34,243 | 1.09× |
| Iowa | 33,447 | 1.07× |
| Utah | 31,263 | 0.92× |
| Arkansas | 31,165 | 1× |
| Kansas | 27,643 | 0.92× |
| Hawaii | 18,868 | 1.15× |
| Nebraska | 18,238 | 0.96× |
| West Virginia | 17,833 | 1.01× |
| New Mexico | 15,570 | 0.82× |
| Idaho | 14,682 | 0.77× |
| New Hampshire | 12,720 | 0.85× |
| Washington, District of Columbia | 12,482 | 1.09× |
| Rhode Island | 11,052 | 0.91× |
| Maine | 11,045 | 0.81× |
| Delaware | 8,801 | 0.84× |
| Alaska | 8,273 | 1.02× |
| Montana | 7,140 | 0.68× |
| South Dakota | 6,059 | 0.69× |
| North Dakota | 5,683 | 0.73× |
| Vermont | 4,563 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arts and music | 2.07× | Arts & Culture |
| Sports | 2.02× | Sports |
| Music | 1.94× | Business & Career |
| Food and drink | 1.93× | Food & Beverages |
| Food | 2.02× | Food & Beverages |
| Movies | 1.94× | Movies & TV |
| Celebrity | 2.49× | Movies & TV |
| Entertainment | 1.99× | Movies & TV |
| Pets | 1.99× | Pets & Animals |
| Reading | 1.89× | Literature |
| Outdoor recreation | 2× | Sports |
| Consumer electronics | 1.89× | Technology & Electronics |
| Live events | 1.91× | Music & Radio |
| Clothing | 1.8× | Fashion & Accessoires |
| Shopping | 1.73× | Shopping |
| Parent | 2.59× | Kids & Family |
| Fitness and wellness | 1.7× | Sports |
| Games | 1.72× | Games |
| Design | 1.72× | Home & Garden |
| Beverages | 1.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.14 |
| Social Media Usage | JOY | 1.1 |
| Creativity | OPEN | 1.08 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Price Sensitivity | PREMIUM | 1.03 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 4.3% |
| Brazil | 3.9% |
See E! audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does E! have in United States?
E! has an estimated audience of 3,800,378 people in United States, concentrated in California and Texas.
What is the gender split and age of E! fans?
73.6% of E! fans are female, 26.4% are male, with an average age of 36.3 years.
Which brands do E! fans like most?
E! fans show strongest brand affinity for Arts and music (2.07×), Sports (2.02×), and Music (1.94×) over the country average.
Where do E! fans live in United States?
E! fans in United States are most concentrated in California (reach 486,576), Texas (reach 383,415), and Florida (reach 303,023). These three regions account for the largest share of the active audience.
What other brands do E! fans also like?
Beyond E! itself, the audience over-indexes on Sports (2.02×), Music (1.94×), Food and drink (1.93×), and Food (2.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for E!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.