FedExForum Audience in United States

FedExForum logo

FedExForum has an estimated audience of 316,216 people in United States. 39.6% are female, 60.4% are male, average age 35.5. Top regions: Tennessee, Mississippi, Arkansas. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, Hipster.

The average FedExForum fan in United States is 35.5 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Mississippi, Arkansas. Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (10.7× the country average). Demographically, the FedExForum audience skews more male with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of FedExForum fans

Demographic split for FedExForum audience in United States
MetricValue
Female39.6%
Male60.4%
Average age35.5
Estimated audience size316,216

Audience persona

The typical FedExForum fan in United States is more male, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for FedExForum in United States
RegionReachAffinity
Tennessee118,29518.65×
Mississippi23,7069.1×
Arkansas14,4945.56×
California11,7540.34×
Florida10,1440.47×
Texas10,0050.37×
Missouri6,3471.25×
Alabama6,2091.41×
New York6,0980.35×
Illinois5,6250.53×
Georgia5,3420.55×
North Carolina3,7740.4×
Kentucky3,3810.85×
Virginia3,1170.4×
Ohio2,9760.31×
Pennsylvania2,7260.26×
Louisiana2,6120.64×
Indiana2,5230.44×
New Jersey2,3970.3×
Michigan2,0790.25×
Arizona1,9170.3×
Massachusetts1,8740.3×
Colorado1,7240.35×
Maryland1,6930.31×
South Carolina1,5910.33×
Wisconsin1,4340.3×
Oklahoma1,3480.38×
Washington1,2940.2×
Minnesota1,1430.25×
Nevada1,0490.34×
Kansas9440.38×
Connecticut8600.27×
Iowa7890.3×
Oregon7230.2×
Utah6230.22×
Nebraska4920.31×
Washington, District of Columbia3690.39×
New Mexico3670.23×
West Virginia3050.21×
Delaware2830.32×
Hawaii2830.21×
Idaho2680.17×
Rhode Island2670.27×
New Hampshire2390.19×
Alaska1980.29×
Wyoming1970.42×
Maine1820.16×
North Dakota1790.27×
Vermont1670.3×
Montana1590.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FedExForum audience
BrandAffinityCategory
Goop10.7×Internet & Social Media
Mathcore15.25×Music & Radio
Governor of Michigan14.06×Politics & Society
Grinch6.85×Movies & TV
Hipster15.84×Politics & Society
Elsword25.68×Games
Wok9.69×Food & Beverages
Fairy godmother11.02×Literature
Harlow17.35×Travel & Leisure
Vocal harmony6.22×Music & Radio
Google Home8.66×Technology & Electronics
Historic site5.62×Arts & Culture
No Escape (1994 film)14.75×Movies & TV
La Jolla11.22×Travel & Leisure
Hibachi9.35×Food & Beverages
Guitarist (magazine)12.1×Music & Radio
TV Fanatic11.06×Movies & TV
El Paso County, Colorado12.62×Travel & Leisure
headspace9×Health
Grace Slick8.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FedExForum audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.23
Social Media UsageJOY1.06
Early Adopter MentalityPOWER1.06
ExtroversionTHRILL1.03
Family OrientationCONSERVATISM0.95
Luxury OrientationPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for FedExForum
CountryShare
United States90.5%
Canada1.6%
Brazil1.1%

See FedExForum audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does FedExForum have in United States?

FedExForum has an estimated audience of 316,216 people in United States, concentrated in Tennessee and Mississippi.

What is the gender split and age of FedExForum fans?

39.6% of FedExForum fans are female, 60.4% are male, with an average age of 35.5 years.

Which brands do FedExForum fans like most?

FedExForum fans show strongest brand affinity for Goop (10.7×), Mathcore (15.25×), and Governor of Michigan (14.06×) over the country average.

Where do FedExForum fans live in United States?

FedExForum fans in United States are most concentrated in Tennessee (reach 118,295), Mississippi (reach 23,706), and Arkansas (reach 14,494). These three regions account for the largest share of the active audience.

What other brands do FedExForum fans also like?

Beyond FedExForum itself, the audience over-indexes on Mathcore (15.25×), Governor of Michigan (14.06×), Grinch (6.85×), and Hipster (15.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FedExForum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.