Rascasse Audience Intelligence

FedExForum Audience in United States

A data profile of the people who buy, follow and care about FedExForum in United States — modelled from more than twelve digital signal sources. FedExForum has an estimated audience of 542,562 people in United States.

#52among Arena in United States#3603among POI in United States#3362in Sports

The average FedExForum fan in United States is 35.8 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Mississippi, Arkansas.

Top brand affinities include Memphis Grizzlies, Phoenix Suns, Minnesota Timberwolves, with strongest over-indexing on Memphis Grizzlies (7.1× the country average).

Demographically, the FedExForum audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FedExForum fan in United States is more male, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Memphis Grizzlies.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FedExForum profile in United States.

Audience size
543K
in United States
Gender
40.3%♀
59.7% male
Age
35.8
average years
Country rank
#34928
POI in United States
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FedExForum fans

40.3% are female, 59.7% are male, average age 35.8.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for FedExForum audience in United States
MetricValue
Female40.3%
Male59.7%
Average age35.8
Estimated audience size542,562
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the FedExForum audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

94.4%

of the worldwide FedExForum audience comes from United States.

Worldwide audience distribution share by country for FedExForum
CountryShare
United States94.4%
Canada0.8%
Italy0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FedExForum audience in United States is strongest.

Fig. 05

Top regions by affinity

FedExForum fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K21.01×
02Mississippi~30K10.36×
03Arkansas~20K6.28×
04Alabama~5K1.12×
05Missouri~5K1.01×
06Alaska<1K0.85×
07South Dakota<1K0.84×
08Vermont<1K0.84×
09North Dakota<1K0.83×
10Montana<1K0.82×
11Hawaii~1K0.77×
12Maine<1K0.77×
13Delaware<1K0.77×
14New Hampshire<1K0.76×
15Kentucky~3K0.75×
16Idaho~1K0.75×
17Rhode Island<1K0.75×
18West Virginia~1K0.74×
19New Mexico~1K0.70×
20Washington, District of Columbia<1K0.67×
21Nebraska~1K0.66×
22Louisiana~3K0.64×
23Iowa~2K0.58×
24Kansas~1K0.58×
25Utah~2K0.57×
26Oklahoma~2K0.55×
27Nevada~2K0.54×
28Connecticut~2K0.53×
29Oregon~2K0.52×
30Georgia~5K0.49×
31South Carolina~2K0.48×
32Indiana~3K0.47×
33Illinois~5K0.46×
34Wisconsin~2K0.46×
35Minnesota~2K0.45×
36Colorado~2K0.44×
37Maryland~2K0.43×
38Virginia~3K0.42×
39Arizona~3K0.42×
40North Carolina~4K0.40×
41Washington~3K0.40×
42Massachusetts~3K0.40×
43Florida~9K0.39×
44Ohio~4K0.37×
45Michigan~3K0.37×
46New Jersey~3K0.37×
47Pennsylvania~4K0.34×
48Texas~9K0.32×
49New York~6K0.32×
50California~10K0.28×
Fig. 06

Affinity by region

Affinity by region — FedExForum, United States
0.28×1.00×21.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FedExForum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FedExForum audience
#·InterestCategoryAffinity×
01Memphis GrizzliesSports7.10×
02Indiana PacersSports3.64×
03Washington WizardsSports3.59×
04Phoenix SunsSports3.57×
05Minnesota TimberwolvesSports3.53×
06Charlotte HornetsSports3.40×
07New Orleans PelicansSports3.37×
08Brooklyn NetsSports3.30×
09Luka DončićSports3.26×
10Houston RocketsSports2.94×
11Utah JazzSports2.90×
12Sneaker collectingFashion & Accessoires2.14×
13LeBron JamesSports2.10×
14Golden State WarriorsSports1.96×
15College basketballSports1.95×
16NBA FinalsSports1.94×
17NBA playoffsSports1.75×
18Mixed martial artsSports1.67×
19Mobile gameGames1.66×
20Los Angeles LakersSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FedExForum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FedExForum audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.20×
Early Adopter MentalityPOWER1.19×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FedExForum audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
MindfulnessBALANCE0.84×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FedExForum have in United States?

FedExForum has an estimated audience of 542,562 people in United States, concentrated in Tennessee and Mississippi.

02

What is the gender split and age of FedExForum fans?

40.3% of FedExForum fans are female, 59.7% are male, with an average age of 35.8 years.

03

Which brands do FedExForum fans like most?

FedExForum fans show strongest brand affinity for Memphis Grizzlies (7.1×), Phoenix Suns (3.57×), and Minnesota Timberwolves (3.53×) over the country average.

04

Where do FedExForum fans live in United States?

FedExForum fans in United States are most concentrated in Tennessee (reach ~100K), Mississippi (reach ~30K), and Arkansas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do FedExForum fans also like?

Beyond FedExForum itself, the audience over-indexes on Phoenix Suns (3.57×), Minnesota Timberwolves (3.53×), Houston Rockets (2.94×), and NBA Finals (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See FedExForum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FedExForum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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