Flight International Audience in United States

Flight International logo

Flight International has an estimated audience of 323,122 people in United States. 39.2% are female, 60.8% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Home construction, Israel, Surf kayaking, Vocal harmony.

The average Flight International fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Home construction, Israel, with strongest over-indexing on Nationality (13.79× the country average). Demographically, the Flight International audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Flight International fans

Demographic split for Flight International audience in United States
MetricValue
Female39.2%
Male60.8%
Average age40.5
Estimated audience size323,122

Audience persona

The typical Flight International fan in United States is more male, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Flight International in United States
RegionReachAffinity
California41,7331.17×
Texas33,1461.19×
Florida29,1671.33×
New York22,6201.25×
Illinois10,9191.01×
Georgia10,6271.07×
Arizona10,2291.55×
Virginia10,2111.3×
North Carolina9,4770.97×
Ohio9,4000.94×
Pennsylvania9,1770.84×
New Jersey8,9861.09×
Maryland8,8361.59×
Michigan7,6030.9×
Washington6,6421.02×
Massachusetts6,4551.01×
Tennessee6,0930.94×
Missouri5,7871.11×
Indiana5,4030.92×
Alabama5,3741.19×
Colorado5,2661.03×
South Carolina4,3900.9×
Louisiana4,2941.03×
Oklahoma4,1961.17×
Wisconsin4,0160.83×
Minnesota3,9570.85×
Kentucky3,8540.95×
Nevada3,6331.16×
Connecticut3,4981.08×
Oregon3,3420.9×
Kansas2,7211.07×
Arkansas2,5510.96×
Utah2,2780.79×
Iowa2,2340.84×
Mississippi1,9860.75×
New Mexico1,8311.13×
Nebraska1,5910.98×
Hawaii1,5831.14×
Idaho1,4520.9×
West Virginia9970.66×
Washington, District of Columbia9340.96×
Rhode Island9340.91×
New Hampshire9130.72×
Delaware8840.99×
Alaska8401.22×
Maine8280.72×
Montana7130.8×
South Dakota5520.74×
North Dakota5370.81×
Wyoming4300.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flight International audience
BrandAffinityCategory
Nationality13.79×Politics & Society
Home construction2.81×Home & Garden
Israel3.8×Travel & Leisure
Surf kayaking20×Sports
Vocal harmony5.4×Music & Radio
Historic site4.66×Arts & Culture
Jeep Wagoneer5.91×Cars & Mobility
Panama3.8×Travel & Leisure
JDSU3.07×Business & Career
Endless Space23.28×Games
OpenJDK20×
Minnesota1.57×Travel & Leisure
Mangaka3.77×Literature
Natural rubber1.78×Cars & Mobility
Home equity1.53×Home & Garden
Governor of Michigan5.73×Politics & Society
Nurse education2.5×Kids & Family
Hibachi5.89×Food & Beverages
Hipster7.13×Politics & Society
Wok4.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flight International audience
TraitClusterScore
MindfulnessBALANCE2.81
PatriotismCONSERVATISM2.77
Risk AppetiteTHRILL2.1
TravellingTHRILL1.47
Quality AwarenessPREMIUM1.44
Urban LifestyleOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Flight International
CountryShare
United States43.5%
United Kingdom19.9%
India11.4%

See Flight International audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Flight International have in United States?

Flight International has an estimated audience of 323,122 people in United States, concentrated in California and Texas.

What is the gender split and age of Flight International fans?

39.2% of Flight International fans are female, 60.8% are male, with an average age of 40.5 years.

Which brands do Flight International fans like most?

Flight International fans show strongest brand affinity for Nationality (13.79×), Home construction (2.81×), and Israel (3.8×) over the country average.

Where do Flight International fans live in United States?

Flight International fans in United States are most concentrated in California (reach 41,733), Texas (reach 33,146), and Florida (reach 29,167). These three regions account for the largest share of the active audience.

What other brands do Flight International fans also like?

Beyond Flight International itself, the audience over-indexes on Home construction (2.81×), Israel (3.8×), Surf kayaking (20×), and Vocal harmony (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flight International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.