Fort Bend County, Texas Audience in United States

Fort Bend County, Texas logo

Fort Bend County, Texas has an estimated audience of 2,667,382 people in United States. 57.8% are female, 42.2% are male, average age 38.9. Top brand affinities: Nebraska, Leverage (TV series), iZombie, Spinal muscular atrophy, Israeli cuisine.

Top brand affinities include Nebraska, Leverage (TV series), iZombie, with strongest over-indexing on Nebraska (1.67× the country average). Demographically, the Fort Bend County, Texas audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Category: Travel & Leisure · Type: POI

Demographics of Fort Bend County, Texas fans

Demographic split for Fort Bend County, Texas audience in United States
MetricValue
Female57.8%
Male42.2%
Average age38.9
Estimated audience size2,667,382

Audience persona

The typical Fort Bend County, Texas fan in United States is more female, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Nebraska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fort Bend County, Texas audience
BrandAffinityCategory
Nebraska1.67×Travel & Leisure
Leverage (TV series)Movies & TV
iZombie3.75×Movies & TV
Spinal muscular atrophy2.39×Health
Israeli cuisine1.88×Food & Beverages
Better Off Dead (film)1.53×Movies & TV
Lion of Judah1.84×
George Mikan2.03×Sports
Caesarea2.46×Travel & Leisure
Toros de Tijuana2.62×Sports
Stop Bullying1.53×Politics & Society
Ext JS2.26×Technology & Electronics
James Stewart, Jr.2.12×Sports
bumGenius2.53×Kids & Family
Alexandr Dolgopolov6.14×Sports
My Name Is Khan1.58×Movies & TV
The Boomtown Rats2.72×Music & Radio
St Matthew Passion1.88×
VBulletin3.02×Internet & Social Media
Naval Air Engineering Station Lakehurst3.49×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fort Bend County, Texas audience
TraitClusterScore
Luxury OrientationPREMIUM1.06
Urban LifestyleOPEN1.05
Need for SecurityCONSERVATISM1.04
Risk AppetiteTHRILL1
Family OrientationCONSERVATISM0.99
Social Media UsageJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Fort Bend County, Texas
CountryShare
United States97.1%
Japan1.1%
Mexico0.8%

See Fort Bend County, Texas audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Bend County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.