Fort Bend County, Texas Audience in United States
Fort Bend County, Texas has an estimated audience of 2,667,382 people in United States. 57.8% are female, 42.2% are male, average age 38.9. Top brand affinities: Houston Astros, Houston Rockets, Houston Texans, Whataburger, United Airlines.
Top brand affinities include Houston Astros, Houston Rockets, Houston Texans, with strongest over-indexing on Houston Astros (10.12× the country average). Demographically, the Fort Bend County, Texas audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Category: Travel & Leisure · Type: POI
Demographics of Fort Bend County, Texas fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 38.9 |
| Estimated audience size | 2,667,382 |
Audience persona
The typical Fort Bend County, Texas fan in United States is more female, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Houston Astros.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Houston Astros | 10.12× | Sports |
| Houston Rockets | 6.06× | Sports |
| Houston Texans | 6.14× | Sports |
| Whataburger | 3.49× | Food & Beverages |
| United Airlines | 1.91× | Travel & Leisure |
| Houston Dynamo | 11.36× | Sports |
| Credit (finance) | 1.67× | Business & Career |
| Dallas Mavericks | 2.12× | Sports |
| Eyelash extensions | 1.84× | Beauty & Wellness |
| Miami Heat | 1.67× | Sports |
| Portland Trail Blazers | 2.03× | Sports |
| Street food | 1.51× | Food & Beverages |
| San Diego Padres | 2.26× | Sports |
| Manchester City F.C. | 1.5× | Sports |
| Atlético Madrid | 2.72× | Sports |
| Table tennis | 1.94× | Sports |
| Dallas Stars | 1.67× | Sports |
| Carolina Hurricanes | 2.08× | Sports |
| Colorado Rockies | 1.88× | Sports |
| Delta Air Lines | 1.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.06 |
| Urban Lifestyle | OPEN | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
| Risk Appetite | THRILL | 1 |
| Family Orientation | CONSERVATISM | 0.99 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.1% |
| Japan | 1.1% |
| Mexico | 0.8% |
See Fort Bend County, Texas audiences in other countries
- Fort Bend County, Texas — Germany
- Fort Bend County, Texas — United Kingdom
- Fort Bend County, Texas — France
- Fort Bend County, Texas — Italy
- Fort Bend County, Texas — Spain
- Fort Bend County, Texas — Brazil
- Fort Bend County, Texas — Japan
- Fort Bend County, Texas — South Korea
- Fort Bend County, Texas — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fort Bend County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.