Frost Bank Center Audience in United States
Frost Bank Center has an estimated audience of 894,811 people in United States. 39.9% are female, 60.1% are male, average age 35.1. Top brand affinities: Google Maps, Indeed.com, Capital One, Aaron Rodgers, CarGurus.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (14.7× the country average). Demographically, the Frost Bank Center audience skews more male with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: POI · Subtype: Arena
Demographics of Frost Bank Center fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 35.1 |
| Estimated audience size | 894,811 |
Audience persona
The typical Frost Bank Center fan in United States is more male, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 14.7× | Internet & Social Media |
| Indeed.com | 13.52× | Business & Career |
| Capital One | 12.38× | Business & Career |
| Aaron Rodgers | 15.46× | Sports |
| CarGurus | 14.04× | Cars & Mobility |
| Enterprise Rent-A-Car | 14.05× | Cars & Mobility |
| Google News | 11.73× | News |
| Circle K | 13.25× | Shopping |
| AccuWeather | 11.93× | Home & Garden |
| Beetlejuice | 8.14× | Movies & TV |
| Autism Awareness | 15.54× | Health |
| StubHub | 14.67× | Travel & Leisure |
| ICloud | 14.4× | Technology & Electronics |
| Diabetes mellitus awareness | 10.24× | Health |
| Bruce Willis | 10.94× | Movies & TV |
| DeviantArt | 10.52× | Internet & Social Media |
| Khan Academy | 12.2× | Business & Career |
| DuckDuckGo | 13.07× | Internet & Social Media |
| Depop | 18.3× | Fashion & Accessoires |
| Google Earth | 14.07× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.08 |
| Social Media Usage | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1 |
| Extroversion | THRILL | 0.98 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.4% |
| Canada | 1.0% |
| Mexico | 0.7% |
See Frost Bank Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for Frost Bank Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.