Rascasse Audience Intelligence

Frost Bank Center Audience in United States

A data profile of the people who buy, follow and care about Frost Bank Center in United States — modelled from more than twelve digital signal sources. Frost Bank Center has an estimated audience of 1,201,942 people in United States.

#30among Arena in United States#1806among POI in United States#1923in Sports

The average Frost Bank Center fan in United States is 35.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include San Antonio Spurs, NBA Finals, Houston Rockets, with strongest over-indexing on San Antonio Spurs (3.82× the country average).

Demographically, the Frost Bank Center audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frost Bank Center fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for San Antonio Spurs.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frost Bank Center profile in United States.

Audience size
1.2M
in United States
Gender
41.6%♀
58.4% male
Age
35.8
average years
Country rank
#20863
POI in United States
Fig. 01

Search interest · 12-month trend

+211%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frost Bank Center fans

41.6% are female, 58.4% are male, average age 35.8.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Frost Bank Center audience in United States
MetricValue
Female41.6%
Male58.4%
Average age35.8
Estimated audience size1,201,942
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Frost Bank Center audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Frost Bank Center audience comes from United States.

Worldwide audience distribution share by country for Frost Bank Center
CountryShare
United States93.6%
Canada1.2%
Australia0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frost Bank Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Frost Bank Center fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K25.01×
02New Mexico~5K1.15×
03Oklahoma~10K1.12×
04New York~50K0.90×
05Alaska~2K0.86×
06Vermont~1K0.86×
07North Dakota~2K0.84×
08Louisiana~10K0.83×
09South Dakota~2K0.83×
10Washington, District of Columbia~2K0.82×
11New Jersey~20K0.80×
12Montana~2K0.80×
13Delaware~2K0.78×
14Rhode Island~2K0.77×
15Nevada~7K0.76×
16Arkansas~6K0.76×
17West Virginia~3K0.76×
18Maine~2K0.76×
19Hawaii~3K0.75×
20New Hampshire~3K0.75×
21Kansas~5K0.74×
22Nebraska~3K0.73×
23Connecticut~7K0.72×
24Mississippi~5K0.72×
25Idaho~3K0.72×
26Colorado~10K0.70×
27Iowa~5K0.66×
28Arizona~10K0.65×
29Utah~5K0.65×
30Minnesota~8K0.64×
31California~60K0.63×
32Maryland~10K0.62×
33Illinois~20K0.60×
34Missouri~9K0.60×
35Alabama~8K0.60×
36Kentucky~7K0.60×
37Oregon~6K0.60×
38Virginia~10K0.59×
39Tennessee~10K0.58×
40South Carolina~8K0.58×
41Wisconsin~8K0.56×
42Georgia~20K0.55×
43Indiana~9K0.55×
44Washington~10K0.54×
45Florida~30K0.53×
46Massachusetts~10K0.53×
47North Carolina~10K0.52×
48Pennsylvania~10K0.46×
49Ohio~10K0.46×
50Michigan~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Frost Bank Center, United States
0.46×1.00×25.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frost Bank Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frost Bank Center audience
#·InterestCategoryAffinity×
01San Antonio SpursSports3.82×
02Indiana PacersSports3.70×
03Luka DončićSports3.43×
04New Orleans PelicansSports3.36×
05Charlotte HornetsSports3.17×
06Washington WizardsSports3.16×
07Minnesota TimberwolvesSports3.11×
08Brooklyn NetsSports2.99×
09Phoenix SunsSports2.93×
10Houston RocketsSports2.80×
11Giannis AntetokounmpoSports2.37×
12NBA FinalsSports2.12×
13LeBron JamesSports1.97×
14Golden State WarriorsSports1.94×
15College basketballSports1.90×
16Scooby-DooMovies & TV1.85×
17NBA playoffsSports1.83×
18Mobile gameGames1.63×
19Mixed martial artsSports1.63×
20Los Angeles LakersSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frost Bank Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frost Bank Center audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Convenience OrientationPREMIUM1.18×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frost Bank Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.84×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frost Bank Center have in United States?

Frost Bank Center has an estimated audience of 1,201,942 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Frost Bank Center fans?

41.6% of Frost Bank Center fans are female, 58.4% are male, with an average age of 35.8 years.

03

Which brands do Frost Bank Center fans like most?

Frost Bank Center fans show strongest brand affinity for San Antonio Spurs (3.82×), NBA Finals (2.12×), and Houston Rockets (2.8×) over the country average.

04

Where do Frost Bank Center fans live in United States?

Frost Bank Center fans in United States are most concentrated in Texas (reach ~700K), California (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Frost Bank Center fans also like?

Beyond Frost Bank Center itself, the audience over-indexes on NBA Finals (2.12×), Houston Rockets (2.8×), NBA playoffs (1.83×), and Mobile game (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frost Bank Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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