A data profile of the people who buy, follow and care about Intuit Dome in United States — modelled from more than twelve digital signal sources. Intuit Dome has an estimated audience of 1,961,022 people in United States.
The average Intuit Dome fan in United States is 35.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Minnesota Timberwolves, Houston Rockets, Phoenix Suns, with strongest over-indexing on Minnesota Timberwolves (3.6× the country average).
Demographically, the Intuit Dome audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Intuit Dome fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota Timberwolves.
The key figures that characterise the Intuit Dome profile in United States.
42.0% are female, 58.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 35.0 |
| Estimated audience size | 1,961,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 15% |
Where the Intuit Dome audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~1.5M | 17.29× | |
| 02 | Nevada | ~40K | 2.00× | |
| 03 | Hawaii | ~10K | 1.38× | |
| 04 | Arizona | ~50K | 1.37× | |
| 05 | Oregon | ~30K | 1.14× | |
| 06 | Washington | ~40K | 1.02× | |
| 07 | Utah | ~20K | 1.00× | |
| 08 | Colorado | ~30K | 0.92× | |
| 09 | Washington, District of Columbia | ~5K | 0.91× | |
| 10 | New Mexico | ~9K | 0.88× | |
| 11 | Idaho | ~9K | 0.88× | |
| 12 | New York | ~90K | 0.87× | |
| 13 | Alaska | ~4K | 0.84× | |
| 14 | Oklahoma | ~20K | 0.80× | |
| 15 | South Dakota | ~4K | 0.79× | |
| 16 | North Dakota | ~3K | 0.79× | |
| 17 | Vermont | ~3K | 0.78× | |
| 18 | Montana | ~4K | 0.77× | |
| 19 | Illinois | ~50K | 0.73× | |
| 20 | Rhode Island | ~4K | 0.72× | |
| 21 | Minnesota | ~20K | 0.71× | |
| 22 | Connecticut | ~10K | 0.70× | |
| 23 | Delaware | ~4K | 0.70× | |
| 24 | New Jersey | ~30K | 0.69× | |
| 25 | Nebraska | ~7K | 0.69× | |
| 26 | Texas | ~100K | 0.68× | |
| 27 | Missouri | ~20K | 0.67× | |
| 28 | West Virginia | ~6K | 0.67× | |
| 29 | New Hampshire | ~5K | 0.67× | |
| 30 | Maine | ~5K | 0.67× | |
| 31 | Kansas | ~10K | 0.66× | |
| 32 | Iowa | ~10K | 0.65× | |
| 33 | Massachusetts | ~20K | 0.64× | |
| 34 | Maryland | ~20K | 0.64× | |
| 35 | Indiana | ~20K | 0.63× | |
| 36 | Arkansas | ~10K | 0.62× | |
| 37 | Tennessee | ~20K | 0.61× | |
| 38 | Wisconsin | ~20K | 0.61× | |
| 39 | Kentucky | ~10K | 0.61× | |
| 40 | Mississippi | ~10K | 0.61× | |
| 41 | Virginia | ~30K | 0.60× | |
| 42 | Louisiana | ~20K | 0.60× | |
| 43 | Ohio | ~40K | 0.59× | |
| 44 | Georgia | ~30K | 0.58× | |
| 45 | North Carolina | ~30K | 0.56× | |
| 46 | Pennsylvania | ~40K | 0.54× | |
| 47 | Michigan | ~30K | 0.54× | |
| 48 | South Carolina | ~20K | 0.54× | |
| 49 | Florida | ~70K | 0.53× | |
| 50 | Alabama | ~10K | 0.52× |
The strongest cross-interests of the Intuit Dome audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Memphis Grizzlies | Sports | 3.92× | ||
| 02 | Indiana Pacers | Sports | 3.69× | ||
| 03 | Washington Wizards | Sports | 3.63× | ||
| 04 | Minnesota Timberwolves | Sports | 3.60× | ||
| 05 | Los Angeles Clippers | Sports | 3.55× | ||
| 06 | New Orleans Pelicans | Sports | 3.52× | ||
| 07 | Charlotte Hornets | Sports | 3.43× | ||
| 08 | Brooklyn Nets | Sports | 3.38× | ||
| 09 | Phoenix Suns | Sports | 3.36× | ||
| 10 | Houston Rockets | Sports | 3.02× | ||
| 11 | Giannis Antetokounmpo | Sports | 2.36× | ||
| 12 | LeBron James | Sports | 2.11× | ||
| 13 | Sneaker collecting | Fashion & Accessoires | 2.09× | ||
| 14 | Golden State Warriors | Sports | 1.98× | ||
| 15 | College basketball | Sports | 1.89× | ||
| 16 | NBA Finals | Sports | 1.86× | ||
| 17 | NBA playoffs | Sports | 1.76× | ||
| 18 | Mixed martial arts | Sports | 1.74× | ||
| 19 | Mobile game | Games | 1.67× | ||
| 20 | Los Angeles Lakers | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× |
Intuit Dome has an estimated audience of 1,961,022 people in United States, concentrated in California and Texas.
42.0% of Intuit Dome fans are female, 58.0% are male, with an average age of 35.0 years.
Intuit Dome fans show strongest brand affinity for Minnesota Timberwolves (3.6×), Houston Rockets (3.02×), and Phoenix Suns (3.36×) over the country average.
Intuit Dome fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Intuit Dome itself, the audience over-indexes on Houston Rockets (3.02×), Phoenix Suns (3.36×), Brooklyn Nets (3.38×), and NBA Finals (1.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Intuit Dome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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