Rascasse Audience Intelligence

Jonesboro, Arkansas Audience in United States

A data profile of the people who buy, follow and care about Jonesboro, Arkansas in United States — modelled from more than twelve digital signal sources. Jonesboro, Arkansas has an estimated audience of 899,015 people in United States.

#85among Department store in United States#2346among POI in United States#1919in Travel & Leisure

The average Jonesboro, Arkansas fan in United States is 42.6 years old, more female, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, Georgia, Texas.

Top brand affinities include Pharmacy, Hardware store, Home Appliances, with strongest over-indexing on Pharmacy (2.52× the country average).

Demographically, the Jonesboro, Arkansas audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jonesboro, Arkansas fan in United States is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pharmacy.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jonesboro, Arkansas profile in United States.

Audience size
899K
in United States
Gender
58.0%♀
42.0% male
Age
42.6
average years
Country rank
#25424
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jonesboro, Arkansas fans

58.0% are female, 42.0% are male, average age 42.6.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Jonesboro, Arkansas audience in United States
MetricValue
Female58.0%
Male42.0%
Average age42.6
Estimated audience size899,015
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Jonesboro, Arkansas audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4925%
50+28%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Jonesboro, Arkansas audience comes from United States.

Worldwide audience distribution share by country for Jonesboro, Arkansas
CountryShare
United States99.4%
Germany0.6%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jonesboro, Arkansas audience in United States is strongest.

Fig. 05

Top regions by affinity

Jonesboro, Arkansas fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K23.68×
02Georgia~100K4.07×
03Mississippi~20K2.10×
04Louisiana~20K1.88×
05Missouri~30K1.79×
06Tennessee~30K1.70×
07Alabama~20K1.30×
08Oklahoma~9K0.93×
09Kansas~6K0.85×
10Maine~3K0.85×
11Alaska~2K0.83×
12Vermont~1K0.83×
13North Dakota~1K0.79×
14Rhode Island~2K0.77×
15Delaware~2K0.77×
16Hawaii~3K0.76×
17South Dakota~2K0.76×
18Montana~2K0.75×
19Nebraska~3K0.74×
20West Virginia~3K0.72×
21New Hampshire~3K0.72×
22Idaho~3K0.66×
23Iowa~5K0.64×
24New Mexico~3K0.64×
25Washington, District of Columbia~2K0.64×
26Indiana~10K0.63×
27Kentucky~7K0.63×
28Connecticut~5K0.61×
29Texas~50K0.60×
30Illinois~20K0.58×
31Oregon~6K0.55×
32Utah~4K0.52×
33Nevada~4K0.51×
34South Carolina~7K0.50×
35Wisconsin~6K0.46×
36Arizona~8K0.45×
37Colorado~6K0.45×
38Minnesota~6K0.44×
39Maryland~6K0.42×
40North Carolina~10K0.41×
41Massachusetts~7K0.39×
42Michigan~9K0.38×
43Virginia~8K0.38×
44Washington~7K0.38×
45Florida~20K0.37×
46Ohio~10K0.37×
47New Jersey~8K0.36×
48Pennsylvania~10K0.32×
49New York~10K0.27×
50California~20K0.23×
Fig. 06

Affinity by region

Affinity by region — Jonesboro, Arkansas, United States
0.23×1.00×23.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jonesboro, Arkansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jonesboro, Arkansas audience
#·InterestCategoryAffinity×
01Flea marketHome & Garden2.73×
02PharmacyBusiness & Career2.52×
03St. Louis CardinalsSports2.35×
04Microwave ovenHome & Garden2.34×
05Lawn mowerHome & Garden2.29×
06Atlanta BravesSports2.27×
07Hardware storeHome & Garden2.18×
08Non-alcoholic beverageFood & Beverages2.13×
09Rail transportTravel & Leisure2.06×
10Credit (finance)Business & Career2.02×
11Children's clothingFashion & Accessoires2.00×
12Life insuranceBusiness & Career1.86×
13Discount TireShopping1.78×
14TraditionPolitics & Society1.65×
15Health insuranceBusiness & Career1.65×
16United Parcel ServiceBusiness & Career1.64×
17Charitable organizationPolitics & Society1.61×
18Home AppliancesHome & Garden1.57×
19GrillingFood & Beverages1.53×
20Used carCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jonesboro, Arkansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jonesboro, Arkansas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.01×
Career OrientationPOWER1.92×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jonesboro, Arkansas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
Sports ActivityPOWER0.48×
Luxury OrientationPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jonesboro, Arkansas have in United States?

Jonesboro, Arkansas has an estimated audience of 899,015 people in United States, concentrated in Arkansas and Georgia.

02

What is the gender split and age of Jonesboro, Arkansas fans?

58.0% of Jonesboro, Arkansas fans are female, 42.0% are male, with an average age of 42.6 years.

03

Which brands do Jonesboro, Arkansas fans like most?

Jonesboro, Arkansas fans show strongest brand affinity for Pharmacy (2.52×), Hardware store (2.18×), and Home Appliances (1.57×) over the country average.

04

Where do Jonesboro, Arkansas fans live in United States?

Jonesboro, Arkansas fans in United States are most concentrated in Arkansas (reach ~200K), Georgia (reach ~100K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Jonesboro, Arkansas fans also like?

Beyond Jonesboro, Arkansas itself, the audience over-indexes on Hardware store (2.18×), Home Appliances (1.57×), Grilling (1.53×), and Microwave oven (2.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jonesboro, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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