Jonesboro, Arkansas Audience in United States

Jonesboro, Arkansas logo

Jonesboro, Arkansas has an estimated audience of 899,015 people in United States. 58.0% are female, 42.0% are male, average age 42.6. Top regions: Arkansas, Georgia, Texas. Top brand affinities: Pharmacy, Credit (finance), St. Louis Cardinals, Lawn mower, Memphis Grizzlies.

The average Jonesboro, Arkansas fan in United States is 42.6 years old, more female, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Georgia, Texas. Top brand affinities include Pharmacy, Credit (finance), St. Louis Cardinals, with strongest over-indexing on Pharmacy (1.63× the country average). Demographically, the Jonesboro, Arkansas audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Jonesboro, Arkansas fans

Demographic split for Jonesboro, Arkansas audience in United States
MetricValue
Female58.0%
Male42.0%
Average age42.6
Estimated audience size899,015

Audience persona

The typical Jonesboro, Arkansas fan in United States is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Pharmacy.

Top regions in United States

Top regions ranked by reach for Jonesboro, Arkansas in United States
RegionReachAffinity
Arkansas181,42924.49×
Georgia123,4714.46×
Texas42,3940.55×
Tennessee31,3711.74×
Missouri23,9961.66×
Louisiana22,2551.92×
Florida21,1900.35×
California19,6510.2×
Illinois17,9300.6×
Mississippi12,2631.66×
New York10,5440.21×
Indiana10,5250.64×
Alabama10,3370.82×
North Carolina9,9830.37×
Ohio8,1110.29×
Oklahoma8,0950.81×
Michigan6,8350.29×
Virginia6,5670.3×
Pennsylvania6,0450.2×
Kansas5,7600.81×
Kentucky5,5550.49×
South Carolina5,3420.39×
Colorado5,0330.36×
Wisconsin4,4030.33×
Washington4,1050.23×
New Jersey4,0720.18×
Arizona3,9350.21×
Minnesota3,6510.28×
Maryland3,4370.22×
Massachusetts3,2400.18×
Iowa3,1900.43×
Maine2,3310.72×
Nebraska2,2640.5×
Oregon2,1180.21×
Utah2,0890.26×
Nevada1,8290.21×
Connecticut1,4740.16×
New Mexico1,0850.24×
Idaho1,0750.24×
Washington, District of Columbia7590.28×
South Dakota7500.36×
West Virginia7480.18×
Montana6510.26×
New Hampshire6510.18×
Wyoming6390.48×
North Dakota5040.27×
Hawaii4400.11×
Rhode Island4300.15×
Delaware4000.16×
Alaska3110.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jonesboro, Arkansas audience
BrandAffinityCategory
Pharmacy1.63×Business & Career
Credit (finance)1.59×Business & Career
St. Louis Cardinals2.21×Sports
Lawn mower2.06×Home & Garden
Memphis Grizzlies3.04×Sports
Children's clothing1.65×Fashion & Accessoires
Atlanta Hawks2.17×Sports
Flea market2.05×Home & Garden
Arizona Cardinals1.98×Sports
Atlanta Falcons1.78×Sports
Atlanta Braves1.54×Sports
Speech recognition3.03×Technology & Electronics
Energy bar1.87×Food & Beverages
Diabetes mellitus type 2 awareness1.6×Health
Tyler Perry1.5×Movies & TV
Pfizer1.58×Health
Blake Shelton1.68×Music & Radio
Elvis Presley1.81×Music & Radio
Hyundai Santa Fe1.57×Cars & Mobility
st louis blues1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jonesboro, Arkansas audience
TraitClusterScore
DIY MentalityTHRILL1.17
Need for SecurityCONSERVATISM1.16
Family OrientationCONSERVATISM1.14
Convenience OrientationPREMIUM1.14
TraditionCONSERVATISM1.12
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Jonesboro, Arkansas
CountryShare
United States99.4%
Germany0.6%
Italy0.0%

See Jonesboro, Arkansas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Jonesboro, Arkansas have in United States?

Jonesboro, Arkansas has an estimated audience of 899,015 people in United States, concentrated in Arkansas and Georgia.

What is the gender split and age of Jonesboro, Arkansas fans?

58.0% of Jonesboro, Arkansas fans are female, 42.0% are male, with an average age of 42.6 years.

Which brands do Jonesboro, Arkansas fans like most?

Jonesboro, Arkansas fans show strongest brand affinity for Pharmacy (1.63×), Credit (finance) (1.59×), and St. Louis Cardinals (2.21×) over the country average.

Where do Jonesboro, Arkansas fans live in United States?

Jonesboro, Arkansas fans in United States are most concentrated in Arkansas (reach 181,429), Georgia (reach 123,471), and Texas (reach 42,394). These three regions account for the largest share of the active audience.

What other brands do Jonesboro, Arkansas fans also like?

Beyond Jonesboro, Arkansas itself, the audience over-indexes on Credit (finance) (1.59×), St. Louis Cardinals (2.21×), Lawn mower (2.06×), and Memphis Grizzlies (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jonesboro, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.