Kalamazoo, Michigan Audience in United States

Kalamazoo, Michigan has an estimated audience of 924,069 people in United States. 55.5% are female, 44.5% are male, average age 42.2. Top regions: Michigan, Illinois, Indiana. Top brand affinities: Aaron Rodgers, Moto Guzzi, Detroit Tigers, Detroit Red Wings, Capital One.

The average Kalamazoo, Michigan fan in United States is 42.2 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana. Top brand affinities include Aaron Rodgers, Moto Guzzi, Detroit Tigers, with strongest over-indexing on Aaron Rodgers (10.66× the country average). Demographically, the Kalamazoo, Michigan audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Kalamazoo, Michigan fans

Demographic split for Kalamazoo, Michigan audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.2
Estimated audience size924,069

Audience persona

The typical Kalamazoo, Michigan fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Kalamazoo, Michigan in United States
RegionReachAffinity
Michigan318,75013.19×
Illinois69,0062.24×
Indiana54,7443.24×
California51,2090.5×
Texas45,8320.58×
Ohio39,9141.4×
Florida36,1590.58×
New York31,8730.62×
Wisconsin20,5581.48×
Pennsylvania18,9470.61×
Georgia17,7120.62×
North Carolina17,3720.62×
Virginia15,3330.68×
Tennessee13,4740.73×
Massachusetts12,0490.66×
Minnesota11,7470.89×
New Jersey11,5780.49×
Missouri11,3610.76×
Washington11,3490.61×
Arizona11,2800.6×
Kentucky10,5980.91×
Colorado10,4940.72×
Iowa8,6761.14×
Maryland8,3650.53×
South Carolina7,9020.57×
Alabama6,7320.52×
Oregon6,1510.58×
Louisiana5,8950.49×
Oklahoma5,6320.55×
Connecticut5,0610.55×
Utah4,9990.6×
Kansas4,7870.66×
Arkansas4,4030.58×
Nevada4,3940.49×
Hawaii4,0821.03×
Mississippi3,9190.51×
Nebraska3,7030.8×
West Virginia2,8500.66×
Idaho2,6920.58×
Washington, District of Columbia2,5060.9×
New Mexico2,1740.47×
New Hampshire2,0230.56×
Maine2,0120.61×
North Dakota1,7380.92×
Montana1,7260.67×
Rhode Island1,4290.49×
South Dakota1,4050.66×
Alaska1,0980.56×
Delaware1,0660.42×
Vermont1,0160.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kalamazoo, Michigan audience
BrandAffinityCategory
Aaron Rodgers10.66×Sports
Moto Guzzi23.82×Cars & Mobility
Detroit Tigers5.19×Sports
Detroit Red Wings10.15×Sports
Capital One3.1×Business & Career
Google Maps3.04×Internet & Social Media
Autism Awareness6.8×Health
Luka Dončić7.61×Sports
Diabetes mellitus awareness4.64×Health
Singer-songwriter2.44×Music & Radio
Jeep Grand Cherokee6.37×Cars & Mobility
Livemusic3.04×Music & Radio
Apple Store4.44×Shopping
Detroit Lions3.53×Sports
Microblogging4.89×Technology & Electronics
Kia Sportage11.3×Cars & Mobility
Indeed.com2.2×Business & Career
Enterprise Rent-A-Car3.18×Cars & Mobility
Seattle Mariners3.67×Sports
Scooby-Doo2.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kalamazoo, Michigan audience
TraitClusterScore
Family OrientationCONSERVATISM1.45
Convenience OrientationPREMIUM1.23
LGBTQ+ IdentityOPEN1.22
Community OrientationOPEN1.18
Risk AppetiteTHRILL1.14
ExtroversionTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Kalamazoo, Michigan
CountryShare
United States93.4%
Germany3.3%
Spain1.4%

See Kalamazoo, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Kalamazoo, Michigan have in United States?

Kalamazoo, Michigan has an estimated audience of 924,069 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Kalamazoo, Michigan fans?

55.5% of Kalamazoo, Michigan fans are female, 44.5% are male, with an average age of 42.2 years.

Which brands do Kalamazoo, Michigan fans like most?

Kalamazoo, Michigan fans show strongest brand affinity for Aaron Rodgers (10.66×), Moto Guzzi (23.82×), and Detroit Tigers (5.19×) over the country average.

Where do Kalamazoo, Michigan fans live in United States?

Kalamazoo, Michigan fans in United States are most concentrated in Michigan (reach 318,750), Illinois (reach 69,006), and Indiana (reach 54,744). These three regions account for the largest share of the active audience.

What other brands do Kalamazoo, Michigan fans also like?

Beyond Kalamazoo, Michigan itself, the audience over-indexes on Moto Guzzi (23.82×), Detroit Tigers (5.19×), Detroit Red Wings (10.15×), and Capital One (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalamazoo, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.