Rascasse Audience Intelligence

Kalamazoo, Michigan Audience in United States

A data profile of the people who buy, follow and care about Kalamazoo, Michigan in United States — modelled from more than twelve digital signal sources. Kalamazoo, Michigan has an estimated audience of 924,069 people in United States.

#81among Department store in United States#2287among POI in United States#1881in Travel & Leisure

The average Kalamazoo, Michigan fan in United States is 42.2 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, Indiana.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Apple Store, with strongest over-indexing on Detroit Tigers (7.23× the country average).

Demographically, the Kalamazoo, Michigan audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kalamazoo, Michigan fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kalamazoo, Michigan profile in United States.

Audience size
924K
in United States
Gender
55.5%♀
44.5% male
Age
42.2
average years
Country rank
#24969
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kalamazoo, Michigan fans

55.5% are female, 44.5% are male, average age 42.2.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Kalamazoo, Michigan audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.2
Estimated audience size924,069
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Kalamazoo, Michigan audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4928%
50+22%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Kalamazoo, Michigan audience comes from United States.

Worldwide audience distribution share by country for Kalamazoo, Michigan
CountryShare
United States93.3%
Germany3.4%
Spain1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kalamazoo, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Kalamazoo, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K14.71×
02Indiana~50K3.17×
03Illinois~60K1.95×
04Ohio~40K1.33×
05Wisconsin~20K1.30×
06Iowa~8K1.07×
07Hawaii~4K1.04×
08Washington, District of Columbia~3K0.94×
09North Dakota~2K0.91×
10Kentucky~10K0.86×
11Minnesota~10K0.85×
12South Dakota~2K0.84×
13Nebraska~4K0.80×
14Montana~2K0.79×
15Missouri~10K0.78×
16Vermont~1K0.78×
17Alaska~2K0.77×
18West Virginia~3K0.76×
19Kansas~5K0.74×
20Colorado~10K0.72×
21Maine~2K0.72×
22Tennessee~10K0.70×
23Arkansas~5K0.67×
24Idaho~3K0.67×
25New Hampshire~2K0.66×
26Utah~5K0.65×
27Delaware~2K0.65×
28Rhode Island~2K0.64×
29Oregon~7K0.63×
30Washington~10K0.62×
31Georgia~20K0.61×
32Virginia~10K0.61×
33Arizona~10K0.61×
34South Carolina~8K0.61×
35Oklahoma~6K0.61×
36New Mexico~3K0.61×
37Mississippi~5K0.60×
38Connecticut~6K0.59×
39Florida~40K0.58×
40Pennsylvania~20K0.58×
41Massachusetts~10K0.58×
42Alabama~8K0.58×
43North Carolina~20K0.57×
44Louisiana~7K0.56×
45New York~30K0.54×
46Nevada~5K0.54×
47Maryland~8K0.53×
48Texas~40K0.52×
49New Jersey~10K0.47×
50California~50K0.46×
Fig. 06

Affinity by region

Affinity by region — Kalamazoo, Michigan, United States
0.46×1.00×14.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kalamazoo, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kalamazoo, Michigan audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports11.30×
02Bauer HockeySports11.30×
03Detroit TigersSports7.23×
04Max VerstappenSports5.49×
05Apple StoreShopping5.23×
06World SeriesSports4.75×
07Seattle MarinersSports4.58×
08Russell WilsonSports3.77×
09Outlet storeShopping3.66×
10Aaron RodgersSports3.60×
11CarcareCars & Mobility3.54×
12Antique carCars & Mobility3.44×
13Detroit LionsSports3.12×
14Detroit PistonsSports3.10×
15San Francisco 49ersSports2.80×
16Discount TireShopping2.16×
17Hardware storeHome & Garden1.89×
18United Parcel ServiceBusiness & Career1.75×
19Discount storesShopping1.70×
20Nonprofit organizationPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kalamazoo, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kalamazoo, Michigan audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
PatriotismCONSERVATISM1.54×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kalamazoo, Michigan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Early Adopter MentalityPOWER0.90×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kalamazoo, Michigan have in United States?

Kalamazoo, Michigan has an estimated audience of 924,069 people in United States, concentrated in Michigan and Illinois.

02

What is the gender split and age of Kalamazoo, Michigan fans?

55.5% of Kalamazoo, Michigan fans are female, 44.5% are male, with an average age of 42.2 years.

03

Which brands do Kalamazoo, Michigan fans like most?

Kalamazoo, Michigan fans show strongest brand affinity for Detroit Tigers (7.23×), Detroit Red Wings (11.3×), and Apple Store (5.23×) over the country average.

04

Where do Kalamazoo, Michigan fans live in United States?

Kalamazoo, Michigan fans in United States are most concentrated in Michigan (reach ~400K), Illinois (reach ~60K), and Indiana (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kalamazoo, Michigan fans also like?

Beyond Kalamazoo, Michigan itself, the audience over-indexes on Detroit Red Wings (11.3×), Apple Store (5.23×), Seattle Mariners (4.58×), and Aaron Rodgers (3.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kalamazoo, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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