Kia Center Audience in United States
Kia Center has an estimated audience of 1,291,865 people in United States. 40.4% are female, 59.6% are male, average age 35.8. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, Hipster.
Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (10.81× the country average). Demographically, the Kia Center audience skews more male with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Sports · Type: POI · Subtype: Arena
Demographics of Kia Center fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 35.8 |
| Estimated audience size | 1,291,865 |
Audience persona
The typical Kia Center fan in United States is more male, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.81× | Internet & Social Media |
| Mathcore | 15.44× | Music & Radio |
| Governor of Michigan | 14.14× | Politics & Society |
| Grinch | 6.83× | Movies & TV |
| Hipster | 16× | Politics & Society |
| Elsword | 25.03× | Games |
| Fairy godmother | 11.21× | Literature |
| Wok | 9.74× | Food & Beverages |
| Harlow | 17.45× | Travel & Leisure |
| Vocal harmony | 6.22× | Music & Radio |
| Google Home | 8.75× | Technology & Electronics |
| Historic site | 5.73× | Arts & Culture |
| No Escape (1994 film) | 14.76× | Movies & TV |
| La Jolla | 11.37× | Travel & Leisure |
| Hibachi | 9.42× | Food & Beverages |
| Guitarist (magazine) | 12.15× | Music & Radio |
| TV Fanatic | 11× | Movies & TV |
| El Paso County, Colorado | 12.71× | Travel & Leisure |
| headspace | 9.12× | Health |
| Grace Slick | 8.22× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| Extroversion | THRILL | 1 |
| Family Orientation | CONSERVATISM | 0.96 |
| Luxury Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.9% |
| Brazil | 1.5% |
| Mexico | 1.2% |
See Kia Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kia Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.