Kia Center Audience in United States
Kia Center has an estimated audience of 1,291,865 people in United States. 40.4% are female, 59.6% are male, average age 35.8. Top brand affinities: Google Maps, Indeed.com, Capital One, CarGurus, Aaron Rodgers.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (15.69× the country average). Demographically, the Kia Center audience skews more male with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Sports · Type: POI · Subtype: Arena
Demographics of Kia Center fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 35.8 |
| Estimated audience size | 1,291,865 |
Audience persona
The typical Kia Center fan in United States is more male, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.69× | Internet & Social Media |
| Indeed.com | 14.44× | Business & Career |
| Capital One | 13.22× | Business & Career |
| CarGurus | 15.01× | Cars & Mobility |
| Aaron Rodgers | 16.34× | Sports |
| Enterprise Rent-A-Car | 15× | Cars & Mobility |
| Google News | 12.54× | News |
| Circle K | 14.14× | Shopping |
| AccuWeather | 12.75× | Home & Garden |
| Beetlejuice | 8.7× | Movies & TV |
| Autism Awareness | 16.64× | Health |
| StubHub | 15.65× | Travel & Leisure |
| ICloud | 15.38× | Technology & Electronics |
| Diabetes mellitus awareness | 10.95× | Health |
| Bruce Willis | 11.69× | Movies & TV |
| DeviantArt | 11.25× | Internet & Social Media |
| Khan Academy | 13.04× | Business & Career |
| DuckDuckGo | 13.95× | Internet & Social Media |
| Depop | 19.49× | Fashion & Accessoires |
| Google Earth | 15.03× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| Extroversion | THRILL | 1 |
| Family Orientation | CONSERVATISM | 0.96 |
| Luxury Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.9% |
| Brazil | 1.5% |
| Mexico | 1.2% |
See Kia Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kia Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.