Rascasse Audience Intelligence

Kia Center Audience in United States

A data profile of the people who buy, follow and care about Kia Center in United States — modelled from more than twelve digital signal sources. Kia Center has an estimated audience of 1,391,041 people in United States.

#25among Arena in United States#1586among POI in United States#1707in Sports

The average Kia Center fan in United States is 37.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include NBA Finals, Mobile game, College basketball, with strongest over-indexing on NBA Finals (1.95× the country average).

Demographically, the Kia Center audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Kia Center fan in United States is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Center profile in United States.

Audience size
1.4M
in United States
Gender
45.7%♀
54.3% male
Age
37.3
average years
Country rank
#18770
POI in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Center fans

45.7% are female, 54.3% are male, average age 37.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Kia Center audience in United States
MetricValue
Female45.7%
Male54.3%
Average age37.3
Estimated audience size1,391,041
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Kia Center audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Kia Center audience comes from United States.

Worldwide audience distribution share by country for Kia Center
CountryShare
United States92.4%
Brazil1.2%
Mexico1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Center fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M29.11×
02Wyoming~2K0.91×
03Montana~3K0.85×
04Alaska~2K0.85×
05South Dakota~3K0.84×
06North Dakota~2K0.82×
07Vermont~2K0.82×
08Delaware~3K0.73×
09Rhode Island~3K0.72×
10West Virginia~4K0.71×
11Maine~3K0.69×
12Nebraska~4K0.65×
13Washington, District of Columbia~3K0.65×
14Mississippi~7K0.63×
15Georgia~30K0.62×
16Arkansas~7K0.61×
17Kansas~6K0.61×
18South Carolina~10K0.59×
19Iowa~6K0.57×
20Oklahoma~8K0.55×
21Utah~6K0.54×
22Louisiana~9K0.53×
23Oregon~8K0.53×
24Connecticut~7K0.53×
25Nevada~7K0.53×
26Tennessee~10K0.46×
27Wisconsin~9K0.46×
28Virginia~10K0.45×
29New Jersey~10K0.44×
30Indiana~10K0.44×
31Minnesota~8K0.44×
32Massachusetts~10K0.43×
33Maryland~10K0.43×
34New York~30K0.42×
35Arizona~10K0.40×
36Washington~10K0.39×
37Pennsylvania~20K0.36×
38Texas~30K0.28×
39California~40K0.26×
Fig. 06

Affinity by region

Affinity by region — Kia Center, United States
0.26×1.00×29.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Center audience
#·InterestCategoryAffinity×
01StadiumSports3.03×
02Charlotte HornetsSports2.45×
03Phoenix SunsSports2.41×
04Minnesota TimberwolvesSports2.38×
05Brooklyn NetsSports2.38×
06Houston RocketsSports2.36×
07BPCars & Mobility2.14×
08LeBron JamesSports1.96×
09NBA FinalsSports1.95×
10Giannis AntetokounmpoSports1.95×
11College basketballSports1.92×
12Los Angeles DodgersSports1.91×
13Golden State WarriorsSports1.86×
14Anime conventionLiterature1.83×
15Scooby-DooMovies & TV1.81×
16NBA playoffsSports1.71×
17Mixed martial artsSports1.64×
18ReggaetonMusic & Radio1.62×
19Mobile gameGames1.59×
20High schoolBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Center audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.19×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.84×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Center have in United States?

Kia Center has an estimated audience of 1,391,041 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Kia Center fans?

45.7% of Kia Center fans are female, 54.3% are male, with an average age of 37.3 years.

03

Which brands do Kia Center fans like most?

Kia Center fans show strongest brand affinity for NBA Finals (1.95×), Mobile game (1.59×), and College basketball (1.92×) over the country average.

04

Where do Kia Center fans live in United States?

Kia Center fans in United States are most concentrated in Florida (reach ~1M), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Center fans also like?

Beyond Kia Center itself, the audience over-indexes on Mobile game (1.59×), College basketball (1.92×), Golden State Warriors (1.86×), and NBA playoffs (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See Kia Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →