Los Angeles Sparks Audience in United States

Los Angeles Sparks logo

Los Angeles Sparks has an estimated audience of 829,951 people in United States. 51.3% are female, 48.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Justice, Nebraska, Sinaloa, Graham Greene.

The average Los Angeles Sparks fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Justice, Nebraska, with strongest over-indexing on Minnesota (3.17× the country average). Demographically, the Los Angeles Sparks audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Los Angeles Sparks fans

Demographic split for Los Angeles Sparks audience in United States
MetricValue
Female51.3%
Male48.7%
Average age34.5
Estimated audience size829,951

Audience persona

The typical Los Angeles Sparks fan in United States is balanced, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Los Angeles Sparks in United States
RegionReachAffinity
California212,5622.33×
Texas59,9260.84×
Florida51,1770.91×
New York43,8510.95×
North Carolina34,1881.37×
Illinois33,2711.2×
Ohio29,9981.17×
Georgia29,7441.16×
Pennsylvania23,1690.83×
Indiana22,5301.49×
Virginia22,3991.11×
Iowa20,9663.07×
Tennessee20,8881.25×
Michigan19,5590.9×
Arizona19,2561.14×
New Jersey18,6310.88×
Maryland18,3861.29×
Louisiana18,2601.71×
South Carolina17,0291.36×
Massachusetts15,2570.93×
Nevada12,3901.54×
Alabama12,1331.05×
Mississippi11,3951.67×
Washington11,2510.68×
Missouri10,7950.81×
Minnesota9,8580.83×
Kentucky9,5560.92×
Colorado8,9670.69×
Wisconsin8,5960.69×
Connecticut8,5011.02×
Oregon7,3180.77×
Arkansas7,1391.04×
Oklahoma5,3830.58×
Kansas4,7370.72×
Hawaii4,3081.21×
Utah3,8190.51×
New Mexico3,1140.75×
Nebraska2,8970.7×
Washington, District of Columbia2,7241.09×
West Virginia2,6250.68×
Maine2,0260.68×
Rhode Island2,0070.76×
New Hampshire1,9880.61×
Idaho1,9550.47×
Delaware1,8380.8×
South Dakota1,5690.82×
North Dakota1,2910.76×
Montana1,2150.53×
Alaska9890.56×
Vermont9010.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles Sparks audience
BrandAffinityCategory
Minnesota3.17×Travel & Leisure
Justice3.99×Politics & Society
Nebraska3.21×Travel & Leisure
Sinaloa3.7×Travel & Leisure
Graham Greene5.74×Literature
Elsword13.18×Games
Rajasthan13.18×Travel & Leisure
Pro-Ject3.12×Music & Radio
Litter box1.57×Pets & Animals
Sailor3.32×Travel & Leisure
Nick Jr. (Australia)5.98×Kids & Family
Chili con carne5.05×Food & Beverages
Kerala3.45×Travel & Leisure
Noodle (Gorillaz)1.73×Music & Radio
Consequence (rapper)2.99×Music & Radio
Grinch1.85×Movies & TV
Captain America (1990 film)1.99×Movies & TV
Finding Your Roots4.92×Movies & TV
Goop2.22×Internet & Social Media
Stamp collecting1.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles Sparks audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.42
Family OrientationCONSERVATISM1.33
Risk AppetiteTHRILL1.28
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles Sparks
CountryShare
United States74.0%
Philippines5.4%
Australia3.2%

See Los Angeles Sparks audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Los Angeles Sparks have in United States?

Los Angeles Sparks has an estimated audience of 829,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Angeles Sparks fans?

51.3% of Los Angeles Sparks fans are female, 48.7% are male, with an average age of 34.5 years.

Which brands do Los Angeles Sparks fans like most?

Los Angeles Sparks fans show strongest brand affinity for Minnesota (3.17×), Justice (3.99×), and Nebraska (3.21×) over the country average.

Where do Los Angeles Sparks fans live in United States?

Los Angeles Sparks fans in United States are most concentrated in California (reach 212,562), Texas (reach 59,926), and Florida (reach 51,177). These three regions account for the largest share of the active audience.

What other brands do Los Angeles Sparks fans also like?

Beyond Los Angeles Sparks itself, the audience over-indexes on Justice (3.99×), Nebraska (3.21×), Sinaloa (3.7×), and Graham Greene (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Sparks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.