Los Angeles Sparks Audience in United States

Los Angeles Sparks has an estimated audience of 829,951 people in United States. 51.3% are female, 48.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Aaron Rodgers, Los Angeles Clippers, Los Angeles Kings, Houston Rockets, Luka Dončić.

The average Los Angeles Sparks fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Rodgers, Los Angeles Clippers, Los Angeles Kings, with strongest over-indexing on Aaron Rodgers (8.28× the country average). Demographically, the Los Angeles Sparks audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Los Angeles Sparks fans

Demographic split for Los Angeles Sparks audience in United States
MetricValue
Female51.3%
Male48.7%
Average age34.5
Estimated audience size829,951

Audience persona

The typical Los Angeles Sparks fan in United States is balanced, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Los Angeles Sparks in United States
RegionReachAffinity
California212,5622.33×
Texas59,9260.84×
Florida51,1770.91×
New York43,8510.95×
North Carolina34,1881.37×
Illinois33,2711.2×
Ohio29,9981.17×
Georgia29,7441.16×
Pennsylvania23,1690.83×
Indiana22,5301.49×
Virginia22,3991.11×
Iowa20,9663.07×
Tennessee20,8881.25×
Michigan19,5590.9×
Arizona19,2561.14×
New Jersey18,6310.88×
Maryland18,3861.29×
Louisiana18,2601.71×
South Carolina17,0291.36×
Massachusetts15,2570.93×
Nevada12,3901.54×
Alabama12,1331.05×
Mississippi11,3951.67×
Washington11,2510.68×
Missouri10,7950.81×
Minnesota9,8580.83×
Kentucky9,5560.92×
Colorado8,9670.69×
Wisconsin8,5960.69×
Connecticut8,5011.02×
Oregon7,3180.77×
Arkansas7,1391.04×
Oklahoma5,3830.58×
Kansas4,7370.72×
Hawaii4,3081.21×
Utah3,8190.51×
New Mexico3,1140.75×
Nebraska2,8970.7×
Washington, District of Columbia2,7241.09×
West Virginia2,6250.68×
Maine2,0260.68×
Rhode Island2,0070.76×
New Hampshire1,9880.61×
Idaho1,9550.47×
Delaware1,8380.8×
South Dakota1,5690.82×
North Dakota1,2910.76×
Montana1,2150.53×
Alaska9890.56×
Vermont9010.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles Sparks audience
BrandAffinityCategory
Aaron Rodgers8.28×Sports
Los Angeles Clippers9.48×Sports
Los Angeles Kings13.88×Sports
Houston Rockets5.59×Sports
Luka Dončić8.14×Sports
Los Angeles Lakers3.84×Sports
Autism Awareness6.82×Health
Google Maps2.73×Internet & Social Media
Minnesota Timberwolves5.8×Sports
Diabetes mellitus awareness4.62×Health
Capital One2.75×Business & Career
New York Knicks5.37×Sports
Sneaker collecting4.1×Fashion & Accessoires
Kia Sportage13.18×Cars & Mobility
Singer-songwriter2.51×Music & Radio
Charlotte Hornets5.87×Sports
FIFA World Cup2.42×Sports
Phoenix Suns4.85×Sports
Washington Wizards5.85×Sports
Microblogging4.97×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles Sparks audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.42
Family OrientationCONSERVATISM1.33
Risk AppetiteTHRILL1.28
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles Sparks
CountryShare
United States74.0%
Philippines5.4%
Australia3.2%

See Los Angeles Sparks audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Los Angeles Sparks have in United States?

Los Angeles Sparks has an estimated audience of 829,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Angeles Sparks fans?

51.3% of Los Angeles Sparks fans are female, 48.7% are male, with an average age of 34.5 years.

Which brands do Los Angeles Sparks fans like most?

Los Angeles Sparks fans show strongest brand affinity for Aaron Rodgers (8.28×), Los Angeles Clippers (9.48×), and Los Angeles Kings (13.88×) over the country average.

Where do Los Angeles Sparks fans live in United States?

Los Angeles Sparks fans in United States are most concentrated in California (reach 212,562), Texas (reach 59,926), and Florida (reach 51,177). These three regions account for the largest share of the active audience.

What other brands do Los Angeles Sparks fans also like?

Beyond Los Angeles Sparks itself, the audience over-indexes on Los Angeles Clippers (9.48×), Los Angeles Kings (13.88×), Houston Rockets (5.59×), and Luka Dončić (8.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Sparks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.