MaxPreps Audience in United States

MaxPreps has an estimated audience of 9,835,651 people in United States. 19.9% are female, 80.1% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Aaron Rodgers, FC Bayern Munich, Autism Awareness, Diabetes mellitus awareness, Sneaker collecting.

The average MaxPreps fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Rodgers, FC Bayern Munich, Autism Awareness, with strongest over-indexing on Aaron Rodgers (8.17× the country average). Demographically, the MaxPreps audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of MaxPreps fans

Demographic split for MaxPreps audience in United States
MetricValue
Female19.9%
Male80.1%
Average age36.7
Estimated audience size9,835,651

Audience persona

The typical MaxPreps fan in United States is more male, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for MaxPreps in United States
RegionReachAffinity
California1,870,0951.73×
Texas1,159,1011.37×
Florida940,9291.41×
North Carolina772,2742.61×
Georgia589,8131.95×
Ohio440,5091.45×
Illinois358,8711.1×
Indiana324,3101.8×
Pennsylvania320,2820.97×
Colorado300,5441.94×
Virginia277,2471.16×
Alabama257,3511.87×
South Carolina248,9751.68×
Arizona245,1991.22×
Tennessee240,3431.22×
Mississippi200,0062.47×
Louisiana178,5221.41×
New York164,6610.3×
Washington145,8790.74×
Michigan136,0560.53×
New Mexico131,2362.66×
Maryland111,9490.66×
Nevada109,6201.15×
Utah108,6461.23×
Oklahoma98,2450.9×
Kentucky94,5260.77×
Missouri90,8570.57×
Nebraska87,8851.78×
Kansas85,2631.1×
Massachusetts79,2600.41×
Arkansas75,4090.93×
West Virginia73,6871.61×
Wisconsin69,7740.47×
Connecticut63,9550.65×
New Jersey61,5260.25×
Idaho52,0361.05×
Minnesota38,7040.27×
Oregon31,0020.27×
Iowa30,9000.38×
Rhode Island20,4370.65×
Washington, District of Columbia19,4090.66×
Maine13,7610.39×
South Dakota12,9160.57×
Montana11,1870.41×
Wyoming11,1430.76×
Hawaii10,9190.26×
Alaska10,3650.49×
New Hampshire5,9790.15×
Delaware5,7940.21×
North Dakota4,8790.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MaxPreps audience
BrandAffinityCategory
Aaron Rodgers8.17×Sports
FC Bayern Munich8.55×Sports
Autism Awareness8.55×Health
Diabetes mellitus awareness5.88×Health
Sneaker collecting5.36×Fashion & Accessoires
Luka Dončić8.42×Sports
Singer-songwriter2.93×Music & Radio
Microblogging6.21×Technology & Electronics
Google Maps2.69×Internet & Social Media
Duke Blue Devils men's basketball6.17×Sports
Carmelo Anthony8.18×Sports
Capital One2.55×Business & Career
Los Angeles Lakers3.24×Sports
FIFA World Cup2.48×Sports
Houston Rockets4.47×Sports
New York Knicks4.65×Sports
Minnesota Timberwolves4.77×Sports
New Orleans Pelicans6.04×Sports
Chris Paul8.55×Sports
Los Angeles Clippers5.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MaxPreps audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.3
Family OrientationCONSERVATISM1.28
Risk AppetiteTHRILL1.17
Social Media UsageJOY1.12
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for MaxPreps
CountryShare
United States97.7%
Canada0.4%
Germany0.2%

See MaxPreps audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does MaxPreps have in United States?

MaxPreps has an estimated audience of 9,835,651 people in United States, concentrated in California and Texas.

What is the gender split and age of MaxPreps fans?

19.9% of MaxPreps fans are female, 80.1% are male, with an average age of 36.7 years.

Which brands do MaxPreps fans like most?

MaxPreps fans show strongest brand affinity for Aaron Rodgers (8.17×), FC Bayern Munich (8.55×), and Autism Awareness (8.55×) over the country average.

Where do MaxPreps fans live in United States?

MaxPreps fans in United States are most concentrated in California (reach 1,870,095), Texas (reach 1,159,101), and Florida (reach 940,929). These three regions account for the largest share of the active audience.

What other brands do MaxPreps fans also like?

Beyond MaxPreps itself, the audience over-indexes on FC Bayern Munich (8.55×), Autism Awareness (8.55×), Diabetes mellitus awareness (5.88×), and Sneaker collecting (5.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MaxPreps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.