Rascasse Audience Intelligence

MaxPreps Audience in United States

A data profile of the people who buy, follow and care about MaxPreps in United States — modelled from more than twelve digital signal sources. MaxPreps has an estimated audience of 9,937,992 people in United States.

#79among Team in United States#294in Sports

The average MaxPreps fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seattle Mariners, Sneaker collecting, Carmelo Anthony, with strongest over-indexing on Seattle Mariners (6.29× the country average).

Demographically, the MaxPreps audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MaxPreps fan in United States is more male, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MaxPreps profile in United States.

Audience size
9.9M
in United States
Gender
19.9%♀
80.1% male
Age
36.7
average years
Country rank
#3604
Team in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MaxPreps fans

19.9% are female, 80.1% are male, average age 36.7.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for MaxPreps audience in United States
MetricValue
Female19.9%
Male80.1%
Average age36.7
Estimated audience size9,937,992
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the MaxPreps audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

97.7%

of the worldwide MaxPreps audience comes from United States.

Worldwide audience distribution share by country for MaxPreps
CountryShare
United States97.7%
Canada0.4%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MaxPreps audience in United States is strongest.

Fig. 05

Top regions by affinity

MaxPreps fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K2.68×
02New Mexico~100K2.55×
03North Carolina~700K2.53×
04Alabama~300K2.04×
05Nebraska~100K2.00×
06Georgia~600K1.88×
07Indiana~300K1.81×
08Colorado~300K1.80×
09South Carolina~200K1.65×
10California~1.5M1.61×
11West Virginia~70K1.61×
12Ohio~500K1.54×
13Louisiana~200K1.37×
14Texas~1M1.36×
15Utah~100K1.29×
16Florida~800K1.27×
17Arizona~200K1.23×
18Tennessee~200K1.18×
19Virginia~300K1.13×
20Nevada~100K1.11×
21Illinois~400K1.10×
22Idaho~50K1.10×
23Kansas~80K1.09×
24Pennsylvania~300K0.94×
25Arkansas~80K0.93×
26Oklahoma~100K0.90×
27Kentucky~100K0.81×
28Washington~100K0.71×
29Wyoming~10K0.70×
30Wisconsin~100K0.66×
31Rhode Island~20K0.66×
32Washington, District of Columbia~20K0.66×
33Maryland~100K0.63×
34Alaska~10K0.63×
35South Dakota~10K0.61×
36Connecticut~60K0.59×
37Missouri~90K0.55×
38Michigan~100K0.53×
39Montana~10K0.44×
40Vermont~7K0.40×
41Massachusetts~70K0.38×
42Maine~10K0.38×
43Iowa~30K0.34×
44New York~200K0.28×
45Minnesota~40K0.27×
46Oregon~30K0.27×
47Delaware~7K0.27×
48Hawaii~10K0.26×
49New Jersey~50K0.22×
50New Hampshire~8K0.20×
Fig. 06

Affinity by region

Affinity by region — MaxPreps, United States
0.20×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MaxPreps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MaxPreps audience
#·InterestCategoryAffinity×
01United States national football teamSports8.55×
02Christian PulisicSports8.55×
03Draymond GreenSports7.36×
04Larry BirdSports6.93×
05Chris PaulSports6.90×
06Klay ThompsonSports6.41×
07Luka DončićSports6.32×
08Carmelo AnthonySports6.31×
09Seattle MarinersSports6.29×
10FC Bayern MunichSports6.29×
11World SeriesSports5.91×
12Giannis AntetokounmpoSports4.68×
13Duke Blue Devils men's basketballSports4.59×
14Sneaker collectingFashion & Accessoires4.58×
15Aaron RodgersSports4.34×
16Fox SportsMovies & TV4.24×
17San Francisco 49ersSports3.57×
18Houston RocketsSports3.53×
19Mobile gameGames2.23×
20FIFA World CupSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MaxPreps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MaxPreps audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
Family OrientationCONSERVATISM1.47×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MaxPreps audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
CreativityOPEN0.70×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MaxPreps have in United States?

MaxPreps has an estimated audience of 9,937,992 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MaxPreps fans?

19.9% of MaxPreps fans are female, 80.1% are male, with an average age of 36.7 years.

03

Which brands do MaxPreps fans like most?

MaxPreps fans show strongest brand affinity for Seattle Mariners (6.29×), Sneaker collecting (4.58×), and Carmelo Anthony (6.31×) over the country average.

04

Where do MaxPreps fans live in United States?

MaxPreps fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do MaxPreps fans also like?

Beyond MaxPreps itself, the audience over-indexes on Sneaker collecting (4.58×), Carmelo Anthony (6.31×), Giannis Antetokounmpo (4.68×), and Luka Dončić (6.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See MaxPreps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MaxPreps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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