MaxPreps Audience in United States

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MaxPreps has an estimated audience of 9,835,651 people in United States. 19.9% are female, 80.1% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Mackenzie Foy, Nebraska, Alaska, Minnesota.

The average MaxPreps fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Mackenzie Foy, Nebraska, with strongest over-indexing on Pro-Ject (5.38× the country average). Demographically, the MaxPreps audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of MaxPreps fans

Demographic split for MaxPreps audience in United States
MetricValue
Female19.9%
Male80.1%
Average age36.7
Estimated audience size9,835,651

Audience persona

The typical MaxPreps fan in United States is more male, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for MaxPreps in United States
RegionReachAffinity
California1,870,0951.73×
Texas1,159,1011.37×
Florida940,9291.41×
North Carolina772,2742.61×
Georgia589,8131.95×
Ohio440,5091.45×
Illinois358,8711.1×
Indiana324,3101.8×
Pennsylvania320,2820.97×
Colorado300,5441.94×
Virginia277,2471.16×
Alabama257,3511.87×
South Carolina248,9751.68×
Arizona245,1991.22×
Tennessee240,3431.22×
Mississippi200,0062.47×
Louisiana178,5221.41×
New York164,6610.3×
Washington145,8790.74×
Michigan136,0560.53×
New Mexico131,2362.66×
Maryland111,9490.66×
Nevada109,6201.15×
Utah108,6461.23×
Oklahoma98,2450.9×
Kentucky94,5260.77×
Missouri90,8570.57×
Nebraska87,8851.78×
Kansas85,2631.1×
Massachusetts79,2600.41×
Arkansas75,4090.93×
West Virginia73,6871.61×
Wisconsin69,7740.47×
Connecticut63,9550.65×
New Jersey61,5260.25×
Idaho52,0361.05×
Minnesota38,7040.27×
Oregon31,0020.27×
Iowa30,9000.38×
Rhode Island20,4370.65×
Washington, District of Columbia19,4090.66×
Maine13,7610.39×
South Dakota12,9160.57×
Montana11,1870.41×
Wyoming11,1430.76×
Hawaii10,9190.26×
Alaska10,3650.49×
New Hampshire5,9790.15×
Delaware5,7940.21×
North Dakota4,8790.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MaxPreps audience
BrandAffinityCategory
Pro-Ject5.38×Music & Radio
Mackenzie Foy8.55×Fashion & Accessoires
Nebraska3.01×Travel & Leisure
Alaska1.85×Travel & Leisure
Minnesota1.81×Travel & Leisure
Combat sport1.65×Sports
Graham Greene6.04×Literature
Chili con carne5.36×Food & Beverages
Emperor Entertainment Group7.78×Business & Career
Sinaloa2.38×Travel & Leisure
Snow White (Fables)5.9×Literature
Enrique Hernández (baseball)8.55×Sports
Justice1.59×Politics & Society
Stamp collecting2.57×Home & Garden
Elsword8.55×Games
Surf kayaking7.73×Sports
Monogram1.98×Home & Garden
Noodle (Gorillaz)1.83×Music & Radio
Quiche6.4×Food & Beverages
Captain America (1990 film)2.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MaxPreps audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.3
Family OrientationCONSERVATISM1.28
Risk AppetiteTHRILL1.17
Social Media UsageJOY1.12
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for MaxPreps
CountryShare
United States97.7%
Canada0.4%
Germany0.2%

See MaxPreps audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does MaxPreps have in United States?

MaxPreps has an estimated audience of 9,835,651 people in United States, concentrated in California and Texas.

What is the gender split and age of MaxPreps fans?

19.9% of MaxPreps fans are female, 80.1% are male, with an average age of 36.7 years.

Which brands do MaxPreps fans like most?

MaxPreps fans show strongest brand affinity for Pro-Ject (5.38×), Mackenzie Foy (8.55×), and Nebraska (3.01×) over the country average.

Where do MaxPreps fans live in United States?

MaxPreps fans in United States are most concentrated in California (reach 1,870,095), Texas (reach 1,159,101), and Florida (reach 940,929). These three regions account for the largest share of the active audience.

What other brands do MaxPreps fans also like?

Beyond MaxPreps itself, the audience over-indexes on Mackenzie Foy (8.55×), Nebraska (3.01×), Alaska (1.85×), and Minnesota (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MaxPreps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.