Rascasse Audience Intelligence

Michigan Wolverines men's basketball Audience in United States

A data profile of the people who buy, follow and care about Michigan Wolverines men's basketball in United States — modelled from more than twelve digital signal sources. Michigan Wolverines men's basketball has an estimated audience of 31,393 people in United States.

#1474among Basketball in United States#1955among Team in United States#13169in Sports

The average Michigan Wolverines men's basketball fan in United States is 36.8 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Florida.

Top brand affinities include De'Aaron Fox, Gonzaga Bulldogs men's basketball, Arkansas Razorbacks men's basketball, with strongest over-indexing on De'Aaron Fox (35.64× the country average).

Demographically, the Michigan Wolverines men's basketball audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan Wolverines men's basketball fan in United States is more male, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Michigan Wolverines men's basketball profile in United States.

Audience size
31K
in United States
Gender
39.5%♀
60.5% male
Age
36.8
average years
Country rank
#113350
Team in United States
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan Wolverines men's basketball fans

39.5% are female, 60.5% are male, average age 36.8.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Michigan Wolverines men's basketball audience in United States
MetricValue
Female39.5%
Male60.5%
Average age36.8
Estimated audience size31,393
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Michigan Wolverines men's basketball audience in United States
Age bracketShare%
16-1930%
20-2917%
30-3915%
40-4917%
50+19%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Michigan Wolverines men's basketball audience comes from United States.

Worldwide audience distribution share by country for Michigan Wolverines men's basketball
CountryShare
Spain24.3%
United States18.1%
United Kingdom10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan Wolverines men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan Wolverines men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K18.90×
02Ohio~2K2.12×
03Indiana~1K2.05×
04Kentucky<1K1.18×
05Illinois~1K1.14×
06Wisconsin<1K1.10×
07Iowa<1K0.96×
08Alabama<1K0.95×
09Florida~2K0.89×
10Washington, District of Columbia<1K0.81×
11Arizona<1K0.79×
12South Dakota<1K0.79×
13Tennessee<1K0.78×
14Arkansas<1K0.76×
15North Carolina<1K0.71×
16Hawaii<1K0.71×
17South Carolina<1K0.68×
18Nevada<1K0.68×
19Mississippi<1K0.68×
20North Dakota<1K0.67×
21Nebraska<1K0.66×
22Montana<1K0.65×
23Maryland<1K0.64×
24Colorado<1K0.63×
25Vermont<1K0.61×
26Georgia<1K0.60×
27Alaska<1K0.60×
28Connecticut<1K0.59×
29West Virginia<1K0.59×
30Pennsylvania<1K0.58×
31Virginia<1K0.56×
32Delaware<1K0.54×
33Missouri<1K0.53×
34Rhode Island<1K0.53×
35Maine<1K0.51×
36New York<1K0.50×
37Minnesota<1K0.50×
38New Jersey<1K0.49×
39Kansas<1K0.49×
40Louisiana<1K0.46×
41New Mexico<1K0.46×
42New Hampshire<1K0.45×
43Massachusetts<1K0.44×
44Idaho<1K0.44×
45Oklahoma<1K0.40×
46Oregon<1K0.39×
47Washington<1K0.37×
48California~1K0.35×
49Texas<1K0.35×
50Utah<1K0.35×
Fig. 06

Affinity by region

Affinity by region — Michigan Wolverines men's basketball, United States
0.35×1.00×18.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan Wolverines men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan Wolverines men's basketball audience
#·InterestCategoryAffinity×
01Brook LopezSports49.25×
02De'Aaron FoxSports35.64×
03Gonzaga Bulldogs men's basketballSports32.76×
04Villanova Wildcats men's basketballSports32.40×
05Michigan WolverinesSports30.11×
06Jrue HolidaySports30.02×
07Arkansas Razorbacks men's basketballSports26.67×
08UCLA Bruins men's basketballSports25.26×
09Virginia Cavaliers men's basketballSports22.31×
10Michigan State Spartans footballSports18.86×
11Duke Blue Devils men's basketballSports13.42×
12Washington WizardsSports12.20×
13Detroit PistonsSports11.32×
14Minnesota TimberwolvesSports11.02×
15Utah JazzSports10.81×
16Portland Trail BlazersSports10.08×
17Victor WembanyamaSports9.61×
18Milwaukee BucksSports9.14×
19Detroit TigersSports8.78×
20Oklahoma City ThunderSports7.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan Wolverines men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan Wolverines men's basketball audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.21×
Early Adopter MentalityPOWER1.05×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan Wolverines men's basketball audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
TraditionCONSERVATISM0.82×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan Wolverines men's basketball have in United States?

Michigan Wolverines men's basketball has an estimated audience of 31,393 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Michigan Wolverines men's basketball fans?

39.5% of Michigan Wolverines men's basketball fans are female, 60.5% are male, with an average age of 36.8 years.

03

Which brands do Michigan Wolverines men's basketball fans like most?

Michigan Wolverines men's basketball fans show strongest brand affinity for De'Aaron Fox (35.64×), Gonzaga Bulldogs men's basketball (32.76×), and Arkansas Razorbacks men's basketball (26.67×) over the country average.

04

Where do Michigan Wolverines men's basketball fans live in United States?

Michigan Wolverines men's basketball fans in United States are most concentrated in Michigan (reach ~20K), Ohio (reach ~2K), and Florida (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan Wolverines men's basketball fans also like?

Beyond Michigan Wolverines men's basketball itself, the audience over-indexes on Gonzaga Bulldogs men's basketball (32.76×), Arkansas Razorbacks men's basketball (26.67×), Brook Lopez (49.25×), and Detroit Pistons (11.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Michigan Wolverines men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Wolverines men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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