Michigan Wolverines on MLive.com Audience in United States
Michigan Wolverines on MLive.com has an estimated audience of 287,108 people in United States. 30.2% are female, 69.8% are male, average age 41.3. Top brand affinities: Mathcore, Laguna (province), Lulu 黃路梓茵, JTV (Indonesia), Sinaloa.
Top brand affinities include Mathcore, Laguna (province), Lulu 黃路梓茵, with strongest over-indexing on Mathcore (20.13× the country average). Demographically, the Michigan Wolverines on MLive.com audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Michigan Wolverines on MLive.com fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 41.3 |
| Estimated audience size | 287,108 |
Audience persona
The typical Michigan Wolverines on MLive.com fan in United States is more male, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 20.13× | Music & Radio |
| Laguna (province) | 25.83× | |
| Lulu 黃路梓茵 | 6.23× | Movies & TV |
| JTV (Indonesia) | 11.11× | |
| Sinaloa | 7.07× | Travel & Leisure |
| Minnesota | 3.27× | Travel & Leisure |
| Alaska | 2.97× | Travel & Leisure |
| Vocal harmony | 6.7× | Music & Radio |
| Goop | 7.01× | Internet & Social Media |
| Dan Hardy | 36.89× | Sports |
| Guitarist (magazine) | 13.2× | Music & Radio |
| Governor of Michigan | 8.32× | Politics & Society |
| Grinch | 4.35× | Movies & TV |
| JDSU | 2.95× | Business & Career |
| Fairy godmother | 6.55× | Literature |
| Hipster | 7.43× | Politics & Society |
| TV Fanatic | 8.14× | Movies & TV |
| Cherish (group) | 8.1× | Music & Radio |
| Hemnet | 9.9× | Home & Garden |
| Harlow | 8.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
| Patriotism | CONSERVATISM | 1 |
| Sports Activity | POWER | 0.99 |
| Career Orientation | POWER | 0.99 |
| Need for Security | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 29.0% |
| United States | 27.7% |
| Italy | 8.3% |
See Michigan Wolverines on MLive.com audiences in other countries
- Michigan Wolverines on MLive.com — Germany
- Michigan Wolverines on MLive.com — United Kingdom
- Michigan Wolverines on MLive.com — France
- Michigan Wolverines on MLive.com — Italy
- Michigan Wolverines on MLive.com — Spain
- Michigan Wolverines on MLive.com — Brazil
- Michigan Wolverines on MLive.com — Japan
- Michigan Wolverines on MLive.com — South Korea
- Michigan Wolverines on MLive.com — India
More Sports audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Michigan Wolverines on MLive.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.