Michigan Wolverines on MLive.com Audience in United States
Michigan Wolverines on MLive.com has an estimated audience of 287,108 people in United States. 30.2% are female, 69.8% are male, average age 41.3. Top brand affinities: Aaron Rodgers, Google Maps, Napoleon Dynamite, Indeed.com, Detroit Red Wings.
Top brand affinities include Aaron Rodgers, Google Maps, Napoleon Dynamite, with strongest over-indexing on Aaron Rodgers (26.87× the country average). Demographically, the Michigan Wolverines on MLive.com audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Michigan Wolverines on MLive.com fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 41.3 |
| Estimated audience size | 287,108 |
Audience persona
The typical Michigan Wolverines on MLive.com fan in United States is more male, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Aaron Rodgers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aaron Rodgers | 26.87× | Sports |
| Google Maps | 9.39× | Internet & Social Media |
| Napoleon Dynamite | 33.23× | Movies & TV |
| Indeed.com | 9.39× | Business & Career |
| Detroit Red Wings | 25.83× | Sports |
| Capital One | 8.35× | Business & Career |
| Detroit Tigers | 11.11× | Sports |
| Luka Dončić | 17.73× | Sports |
| Enterprise Rent-A-Car | 9.82× | Cars & Mobility |
| Water polo | 33.24× | Sports |
| Google News | 9× | News |
| CarGurus | 8.86× | Cars & Mobility |
| Detroit Lions | 7.97× | Sports |
| Dennis Rodman | 19.25× | Sports |
| DuckDuckGo | 10.73× | Internet & Social Media |
| Michigan Lottery | 10.41× | Games |
| Bruce Willis | 8.47× | Movies & TV |
| Beetlejuice | 5.37× | Movies & TV |
| Margot Robbie | 10.17× | Movies & TV |
| StubHub | 9.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
| Patriotism | CONSERVATISM | 1 |
| Sports Activity | POWER | 0.99 |
| Career Orientation | POWER | 0.99 |
| Need for Security | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 29.0% |
| United States | 27.7% |
| Italy | 8.3% |
See Michigan Wolverines on MLive.com audiences in other countries
- Michigan Wolverines on MLive.com — Germany
- Michigan Wolverines on MLive.com — United Kingdom
- Michigan Wolverines on MLive.com — France
- Michigan Wolverines on MLive.com — Italy
- Michigan Wolverines on MLive.com — Spain
- Michigan Wolverines on MLive.com — Brazil
- Michigan Wolverines on MLive.com — Japan
- Michigan Wolverines on MLive.com — South Korea
- Michigan Wolverines on MLive.com — India
More Sports audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Michigan Wolverines on MLive.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.