Rascasse Audience Intelligence

Montgomery County, Texas Audience in United States

A data profile of the people who buy, follow and care about Montgomery County, Texas in United States — modelled from more than twelve digital signal sources. Montgomery County, Texas has an estimated audience of 2,450,565 people in United States.

#928among POI in United States#964in Travel & Leisure

The average Montgomery County, Texas fan in United States is 38.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Whataburger, Houston Rockets, Houston Texans, with strongest over-indexing on Whataburger (4.82× the country average).

Demographically, the Montgomery County, Texas audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Montgomery County, Texas fan in United States is more female, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montgomery County, Texas profile in United States.

Audience size
2.5M
in United States
Gender
58.0%♀
42.0% male
Age
38.7
average years
Country rank
#12086
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montgomery County, Texas fans

58.0% are female, 42.0% are male, average age 38.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Montgomery County, Texas audience in United States
MetricValue
Female58.0%
Male42.0%
Average age38.7
Estimated audience size2,450,565
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Montgomery County, Texas audience in United States
Age bracketShare%
16-1915%
20-2924%
30-3925%
40-4922%
50+14%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Montgomery County, Texas audience comes from United States.

Worldwide audience distribution share by country for Montgomery County, Texas
CountryShare
United States99.1%
Mexico0.8%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montgomery County, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Montgomery County, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M11.52×
02Louisiana~70K2.10×
03Oklahoma~40K1.53×
04Washington, District of Columbia~10K1.35×
05Arkansas~30K1.34×
06Colorado~40K1.14×
07Kansas~20K1.10×
08Mississippi~20K1.09×
09New Mexico~10K1.06×
10Tennessee~50K1.00×
11Alaska~5K0.98×
12Alabama~30K0.97×
13Montana~7K0.97×
14Nebraska~10K0.96×
15South Dakota~5K0.96×
16North Dakota~5K0.96×
17Vermont~4K0.96×
18Rhode Island~7K0.93×
19Delaware~6K0.93×
20Idaho~10K0.92×
21West Virginia~10K0.92×
22Hawaii~10K0.92×
23New Hampshire~9K0.92×
24Maine~8K0.92×
25Missouri~40K0.90×
26Iowa~20K0.90×
27Maryland~40K0.89×
28Utah~20K0.89×
29Georgia~60K0.86×
30Virginia~50K0.86×
31Nevada~20K0.86×
32Kentucky~30K0.84×
33Arizona~40K0.82×
34Oregon~20K0.82×
35Connecticut~20K0.82×
36Illinois~70K0.81×
37North Carolina~60K0.81×
38Minnesota~30K0.81×
39Florida~100K0.80×
40South Carolina~30K0.80×
41Wisconsin~30K0.79×
42Washington~40K0.78×
43Indiana~30K0.78×
44Ohio~50K0.73×
45Massachusetts~30K0.71×
46Michigan~40K0.69×
47Pennsylvania~60K0.68×
48New Jersey~40K0.68×
49New York~80K0.62×
50California~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Montgomery County, Texas, United States
0.61×1.00×11.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montgomery County, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montgomery County, Texas audience
#·InterestCategoryAffinity×
01Houston DynamoSports17.54×
02Houston RocketsSports5.63×
03Houston TexansSports5.51×
04WhataburgerFood & Beverages4.82×
05Carolina HurricanesSports2.80×
06Houston AstrosSports2.59×
07Dallas MavericksSports2.34×
08United AirlinesTravel & Leisure2.29×
09Portland Trail BlazersSports2.25×
10Street foodFood & Beverages2.11×
11Non-alcoholic beverageFood & Beverages1.97×
12Credit (finance)Business & Career1.93×
13Discount TireShopping1.76×
14Eyelash extensionsBeauty & Wellness1.60×
15FC BarcelonaSports1.57×
16Internet celebrityInternet & Social Media1.57×
17WalgreensShopping1.54×
18SupermarketShopping1.51×
19Rail transportTravel & Leisure1.50×
20Public transportCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montgomery County, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montgomery County, Texas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.51×
Urban LifestyleOPEN1.22×
TraditionCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montgomery County, Texas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.32×
Sports ActivityPOWER0.53×
MindfulnessBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montgomery County, Texas have in United States?

Montgomery County, Texas has an estimated audience of 2,450,565 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Montgomery County, Texas fans?

58.0% of Montgomery County, Texas fans are female, 42.0% are male, with an average age of 38.7 years.

03

Which brands do Montgomery County, Texas fans like most?

Montgomery County, Texas fans show strongest brand affinity for Whataburger (4.82×), Houston Rockets (5.63×), and Houston Texans (5.51×) over the country average.

04

Where do Montgomery County, Texas fans live in United States?

Montgomery County, Texas fans in United States are most concentrated in Texas (reach ~2M), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Montgomery County, Texas fans also like?

Beyond Montgomery County, Texas itself, the audience over-indexes on Houston Rockets (5.63×), Houston Texans (5.51×), Houston Dynamo (17.54×), and United Airlines (2.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Montgomery County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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