Rascasse Audience Intelligence

MS Enchantment of the Seas Target Market in United States

A data profile of the people who buy, follow and care about MS Enchantment of the Seas in United States — modelled from more than twelve digital signal sources. MS Enchantment of the Seas has an estimated audience of 274,958 people in United States.

#25among Cruises in United States#5241among Brand in United States#4246in Travel & Leisure

The average MS Enchantment of the Seas fan in United States is 49.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, North Carolina.

Top brand affinities include Rip Curl, Moto Guzzi, Piaggio, with strongest over-indexing on Rip Curl (3.18× the country average).

Demographically, the MS Enchantment of the Seas audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical MS Enchantment of the Seas fan in United States is more female, around 49.2 years old, with strong Patriotism tendencies and a notable affinity for Rip Curl.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MS Enchantment of the Seas profile in United States.

Audience size
275K
in United States
Gender
85.9%♀
14.1% male
Age
49.2
average years
Country rank
#50528
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MS Enchantment of the Seas

85.9% are female, 14.1% are male, average age 49.2.

Fig. 02

Gender split

85.9%
Female
14.1%
Male
Demographic split for MS Enchantment of the Seas audience in United States
MetricValue
Female85.9%
Male14.1%
Average age49.2
Estimated audience size274,958
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the MS Enchantment of the Seas audience in United States
Age bracketShare%
16-190%
20-2911%
30-3919%
40-4926%
50+43%
Fig. 04

Worldwide distribution

97.7%

of the worldwide MS Enchantment of the Seas audience comes from United States.

Worldwide audience distribution share by country for MS Enchantment of the Seas
CountryShare
United States97.7%
Germany1.6%
Italy0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MS Enchantment of the Seas audience in United States is strongest.

Fig. 05

Top regions by affinity

MS Enchantment of the Seas customers by region in United States
#RegionReachAffinity×
01Florida~100K6.01×
02Georgia~30K2.86×
03South Carolina~10K2.28×
04Tennessee~10K1.90×
05North Carolina~20K1.82×
06Kentucky~6K1.68×
07Alabama~6K1.53×
08Ohio~10K1.47×
09Indiana~8K1.40×
10West Virginia~2K1.34×
11Michigan~10K1.31×
12Virginia~9K1.20×
13New Hampshire~1K1.13×
14Rhode Island~1K1.09×
15Utah~3K1.08×
16Maryland~5K1.05×
17Delaware<1K1.05×
18Maine~1K0.98×
19Connecticut~3K0.93×
20Missouri~4K0.90×
21Alaska<1K0.89×
22Pennsylvania~9K0.88×
23North Dakota<1K0.87×
24Minnesota~4K0.84×
25Massachusetts~5K0.83×
26Vermont<1K0.83×
27New Jersey~6K0.82×
28Iowa~2K0.82×
29Wisconsin~4K0.80×
30South Dakota<1K0.79×
31Illinois~8K0.76×
32Idaho~1K0.75×
33Kansas~2K0.74×
34New York~10K0.73×
35Mississippi~2K0.73×
36Nebraska~1K0.73×
37Montana<1K0.72×
38Arkansas~2K0.71×
39Hawaii<1K0.69×
40Washington, District of Columbia<1K0.69×
41Colorado~3K0.64×
42New Mexico<1K0.61×
43Louisiana~2K0.58×
44Oklahoma~2K0.58×
45Nevada~2K0.52×
46Oregon~2K0.47×
47Arizona~3K0.45×
48Washington~3K0.43×
49Texas~10K0.38×
50California~8K0.23×
Fig. 06

Affinity by region

Affinity by region — MS Enchantment of the Seas, United States
0.23×1.00×6.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MS Enchantment of the Seas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MS Enchantment of the Seas audience
#·InterestCategoryAffinity×
01Rip CurlFashion & Accessoires3.18×
02Moto GuzziCars & Mobility2.86×
03PiaggioCars & Mobility2.86×
04Wizz AirTravel & Leisure2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MS Enchantment of the Seas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MS Enchantment of the Seas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.14×
IndulgenceJOY1.13×
Luxury OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MS Enchantment of the Seas audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.89×
CreativityOPEN0.91×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MS Enchantment of the Seas's target market in United States?

MS Enchantment of the Seas's target market in United States covers an estimated 274,958 people, concentrated in Florida and Georgia.

02

What is the gender split and age of MS Enchantment of the Seas customers?

85.9% of the MS Enchantment of the Seas audience are female, 14.1% are male, with an average age of 49.2 years.

03

Which brands do MS Enchantment of the Seas fans like most?

MS Enchantment of the Seas fans show strongest brand affinity for Rip Curl (3.18×), Moto Guzzi (2.86×), and Piaggio (2.86×) over the country average.

04

Where do MS Enchantment of the Seas fans live in United States?

MS Enchantment of the Seas fans in United States are most concentrated in Florida (reach ~100K), Georgia (reach ~30K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See MS Enchantment of the Seas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MS Enchantment of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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