MS Enchantment of the Seas Audience in United States

MS Enchantment of the Seas logo

MS Enchantment of the Seas has an estimated audience of 298,837 people in United States. 85.9% are female, 14.1% are male, average age 49.2. Top regions: Florida, Georgia, North Carolina. Top brand affinities: Ellen Burstyn, Leprechaun, Jack Skellington, Portia de Rossi, Tierra caliente.

The average MS Enchantment of the Seas fan in United States is 49.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include Ellen Burstyn, Leprechaun, Jack Skellington, with strongest over-indexing on Ellen Burstyn (3.08× the country average). Demographically, the MS Enchantment of the Seas audience skews more female with an average age of 49.2, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of MS Enchantment of the Seas fans

Demographic split for MS Enchantment of the Seas audience in United States
MetricValue
Female85.9%
Male14.1%
Average age49.2
Estimated audience size298,837

Audience persona

The typical MS Enchantment of the Seas fan in United States is more female, around 49.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ellen Burstyn.

Top regions in United States

Top regions ranked by reach for MS Enchantment of the Seas in United States
RegionReachAffinity
Florida129,2296.39×
Georgia28,4363.09×
North Carolina17,7761.98×
Ohio14,5401.58×
New York12,1070.73×
Tennessee11,9081.99×
Michigan10,8591.39×
South Carolina10,8212.41×
Texas9,5140.37×
Virginia9,3131.28×
Pennsylvania8,4970.84×
Illinois8,0370.81×
Indiana8,0051.47×
Kentucky6,7301.8×
New Jersey6,3260.83×
Alabama6,2851.51×
California5,9300.18×
Maryland5,6791.11×
Massachusetts5,1450.87×
Missouri4,3020.89×
Minnesota3,5190.82×
Wisconsin3,3940.75×
Colorado2,8510.61×
Utah2,7791.04×
Connecticut2,6460.88×
Arizona2,2770.37×
Washington2,2540.38×
Louisiana1,9440.5×
Iowa1,8070.73×
West Virginia1,7261.24×
Kansas1,4960.64×
Arkansas1,4780.6×
Oklahoma1,4640.44×
Mississippi1,4080.57×
New Hampshire1,3351.13×
Maine1,0500.98×
Nevada1,0000.35×
Oregon9810.29×
Rhode Island9741.02×
Nebraska8670.58×
Idaho8370.56×
Delaware8030.97×
Washington, District of Columbia4850.54×
New Mexico4520.3×
Alaska3780.59×
North Dakota3750.61×
South Dakota3400.49×
Montana3060.37×
Vermont2820.54×
Hawaii2330.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MS Enchantment of the Seas audience
BrandAffinityCategory
Ellen Burstyn3.08×Movies & TV
Leprechaun2.9×Literature
Jack Skellington1.89×Movies & TV
Portia de Rossi1.61×Movies & TV
Tierra caliente1.66×Travel & Leisure
John Frusciante2.36×Music & Radio
Falafel1.87×Food & Beverages
Ash vs Evil Dead2.07×Movies & TV
Monaco Grand Prix1.74×Sports
Ohio State Buckeyes women's basketball1.52×Sports
Lion of Judah1.88×
New York Harbor1.57×Travel & Leisure
iPEC Coaching2.3×Business & Career
Italian Riviera1.69×Travel & Leisure
The Specials2.9×Music & Radio
TripIt1.7×Travel & Leisure
JR Aquino1.8×
Tus, Iran1.72×Travel & Leisure
GrabCAD1.65×Technology & Electronics
Chengdu1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MS Enchantment of the Seas audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
DIY MentalityTHRILL1.35
Early Adopter MentalityPOWER1.28
Luxury OrientationPREMIUM1.22
Risk AppetiteTHRILL1.16
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for MS Enchantment of the Seas
CountryShare
United States97.9%
Germany1.4%
Italy0.7%

See MS Enchantment of the Seas audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does MS Enchantment of the Seas have in United States?

MS Enchantment of the Seas has an estimated audience of 298,837 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of MS Enchantment of the Seas fans?

85.9% of MS Enchantment of the Seas fans are female, 14.1% are male, with an average age of 49.2 years.

Which brands do MS Enchantment of the Seas fans like most?

MS Enchantment of the Seas fans show strongest brand affinity for Ellen Burstyn (3.08×), Leprechaun (2.9×), and Jack Skellington (1.89×) over the country average.

Where do MS Enchantment of the Seas fans live in United States?

MS Enchantment of the Seas fans in United States are most concentrated in Florida (reach 129,229), Georgia (reach 28,436), and North Carolina (reach 17,776). These three regions account for the largest share of the active audience.

What other brands do MS Enchantment of the Seas fans also like?

Beyond MS Enchantment of the Seas itself, the audience over-indexes on Leprechaun (2.9×), Jack Skellington (1.89×), Portia de Rossi (1.61×), and Tierra caliente (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MS Enchantment of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.