Rascasse Audience Intelligence

New Bern, North Carolina Audience in United States

A data profile of the people who buy, follow and care about New Bern, North Carolina in United States — modelled from more than twelve digital signal sources. New Bern, North Carolina has an estimated audience of 890,966 people in United States.

#87among Department store in United States#2364among POI in United States#1933in Travel & Leisure

The average New Bern, North Carolina fan in United States is 46.5 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Virginia.

Top brand affinities include Donald Trump, Nonprofit organization, Burger King, with strongest over-indexing on Donald Trump (1.62× the country average).

Demographically, the New Bern, North Carolina audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Bern, North Carolina fan in United States is more female, around 46.5 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Bern, North Carolina profile in United States.

Audience size
891K
in United States
Gender
59.2%♀
40.8% male
Age
46.5
average years
Country rank
#25565
POI in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Bern, North Carolina fans

59.2% are female, 40.8% are male, average age 46.5.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for New Bern, North Carolina audience in United States
MetricValue
Female59.2%
Male40.8%
Average age46.5
Estimated audience size890,966
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the New Bern, North Carolina audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3914%
40-4922%
50+42%
Fig. 04

Worldwide distribution

98.1%

of the worldwide New Bern, North Carolina audience comes from United States.

Worldwide audience distribution share by country for New Bern, North Carolina
CountryShare
United States98.1%
Germany1.7%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Bern, North Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

New Bern, North Carolina fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~500K19.66×
02South Carolina~30K2.15×
03Virginia~50K2.13×
04West Virginia~5K1.13×
05Maryland~20K1.03×
06Washington, District of Columbia~3K1.03×
07Vermont~2K1.03×
08Maine~3K1.02×
09Delaware~2K1.00×
10Tennessee~20K0.99×
11Connecticut~9K0.99×
12New Hampshire~3K0.99×
13Georgia~30K0.95×
14Rhode Island~3K0.95×
15Alaska~2K0.95×
16South Dakota~2K0.92×
17North Dakota~2K0.92×
18Montana~2K0.89×
19Florida~50K0.84×
20Pennsylvania~30K0.84×
21Ohio~20K0.84×
22Idaho~4K0.83×
23Hawaii~3K0.83×
24Massachusetts~10K0.82×
25Kentucky~9K0.81×
26Nebraska~4K0.81×
27Mississippi~6K0.80×
28New Mexico~4K0.79×
29Alabama~10K0.78×
30Arkansas~6K0.78×
31Kansas~5K0.76×
32Iowa~6K0.75×
33Utah~6K0.72×
34Indiana~10K0.71×
35Louisiana~8K0.71×
36Oklahoma~7K0.71×
37New Jersey~20K0.70×
38Colorado~10K0.70×
39Nevada~6K0.69×
40Missouri~10K0.67×
41Wisconsin~9K0.67×
42Oregon~7K0.66×
43New York~30K0.65×
44Michigan~10K0.63×
45Minnesota~8K0.62×
46Arizona~10K0.60×
47Washington~10K0.57×
48Illinois~20K0.55×
49Texas~30K0.43×
50California~40K0.38×
Fig. 06

Affinity by region

Affinity by region — New Bern, North Carolina, United States
0.38×1.00×19.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Bern, North Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Bern, North Carolina audience
#·InterestCategoryAffinity×
01Carolina HurricanesSports5.25×
02Rail transportTravel & Leisure2.55×
03Microwave ovenHome & Garden2.46×
04Hardware storeHome & Garden2.44×
05Discount TireShopping2.39×
06Home insuranceBusiness & Career2.39×
07Life insuranceBusiness & Career2.34×
08TraditionPolitics & Society2.30×
09NASCARSports2.27×
10Health insuranceBusiness & Career2.13×
11Charitable organizationPolitics & Society2.12×
12Burger KingFood & Beverages2.06×
13PharmacyBusiness & Career2.06×
14Nonprofit organizationPolitics & Society2.02×
15Discount storesShopping1.97×
16American AirlinesTravel & Leisure1.65×
17Donald TrumpPolitics & Society1.62×
18Home AppliancesHome & Garden1.51×
19Local newsNews1.51×
20Shopping mallsShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Bern, North Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Bern, North Carolina audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.30×
Family OrientationCONSERVATISM2.17×
Community OrientationOPEN2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Bern, North Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Early Adopter MentalityPOWER0.69×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Bern, North Carolina have in United States?

New Bern, North Carolina has an estimated audience of 890,966 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of New Bern, North Carolina fans?

59.2% of New Bern, North Carolina fans are female, 40.8% are male, with an average age of 46.5 years.

03

Which brands do New Bern, North Carolina fans like most?

New Bern, North Carolina fans show strongest brand affinity for Donald Trump (1.62×), Nonprofit organization (2.02×), and Burger King (2.06×) over the country average.

04

Where do New Bern, North Carolina fans live in United States?

New Bern, North Carolina fans in United States are most concentrated in North Carolina (reach ~500K), Florida (reach ~50K), and Virginia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do New Bern, North Carolina fans also like?

Beyond New Bern, North Carolina itself, the audience over-indexes on Nonprofit organization (2.02×), Burger King (2.06×), Tradition (2.3×), and Hardware store (2.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Bern, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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