New Bern, North Carolina Audience in United States

New Bern, North Carolina has an estimated audience of 890,966 people in United States. 59.2% are female, 40.8% are male, average age 46.5. Top regions: North Carolina, Virginia, Florida. Top brand affinities: Moto Guzzi, Burger King, Local news, Home insurance, Life insurance.

The average New Bern, North Carolina fan in United States is 46.5 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, Florida. Top brand affinities include Moto Guzzi, Burger King, Local news, with strongest over-indexing on Moto Guzzi (16.67× the country average). Demographically, the New Bern, North Carolina audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of New Bern, North Carolina fans

Demographic split for New Bern, North Carolina audience in United States
MetricValue
Female59.2%
Male40.8%
Average age46.5
Estimated audience size890,966

Audience persona

The typical New Bern, North Carolina fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for New Bern, North Carolina in United States
RegionReachAffinity
North Carolina594,48322.17×
Virginia45,8472.11×
Florida41,3660.69×
South Carolina30,2442.26×
New York28,1170.56×
California27,2440.28×
Texas24,8380.32×
Georgia24,4120.89×
Pennsylvania20,7260.69×
Ohio16,7140.61×
Tennessee15,5030.87×
Maryland14,9400.98×
New Jersey12,7880.56×
Illinois11,4990.39×
Massachusetts10,5820.6×
Michigan9,6050.41×
Colorado7,2270.51×
Connecticut7,2040.81×
Washington6,9560.39×
Wisconsin6,5620.49×
Kentucky6,2530.56×
Indiana6,2090.38×
Missouri6,1660.43×
Alabama5,9380.48×
Arizona5,7620.32×
Minnesota4,3110.34×
West Virginia3,9300.95×
Louisiana3,6190.31×
Oregon3,3290.33×
Oklahoma3,0570.31×
Utah2,9510.37×
Mississippi2,8290.39×
New Hampshire2,8160.8×
Arkansas2,6350.36×
Maine2,6270.82×
Washington, District of Columbia2,6080.97×
Kansas2,4200.34×
Iowa2,3970.33×
Nevada2,1420.25×
Delaware1,9070.78×
Rhode Island1,8130.64×
New Mexico1,4630.33×
Nebraska1,3790.31×
Vermont1,3370.85×
Idaho1,2100.27×
Hawaii1,1050.29×
Montana1,0900.44×
Alaska6820.36×
Wyoming6450.49×
South Dakota6360.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Bern, North Carolina audience
BrandAffinityCategory
Moto Guzzi16.67×Cars & Mobility
Burger King1.74×Food & Beverages
Local news1.64×News
Home insurance2.04×Business & Career
Life insurance1.77×Business & Career
Carolina Panthers2.47×Sports
NASCAR1.75×Sports
Health insurance1.65×Business & Career
Lawn mower1.98×Home & Garden
QVC1.79×Movies & TV
Bundesliga3.23×Sports
Solar power1.77×Home & Garden
Sustainable energy1.52×Home & Garden
Carolina Hurricanes3.31×Sports
Diabetes mellitus type 2 awareness2.11×Health
Standup paddleboarding1.84×Sports
Weather forecasting1.53×Home & Garden
Arnold Schwarzenegger1.85×Movies & TV
Lidl2.16×Shopping
The Daily Caller1.97×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Bern, North Carolina audience
TraitClusterScore
Family OrientationCONSERVATISM1.67
TraditionCONSERVATISM1.45
Price SensitivityPREMIUM1.25
IndividualismJOY1.23
Community OrientationOPEN1.19
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for New Bern, North Carolina
CountryShare
United States98.1%
Germany1.7%
Canada0.1%

See New Bern, North Carolina audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does New Bern, North Carolina have in United States?

New Bern, North Carolina has an estimated audience of 890,966 people in United States, concentrated in North Carolina and Virginia.

What is the gender split and age of New Bern, North Carolina fans?

59.2% of New Bern, North Carolina fans are female, 40.8% are male, with an average age of 46.5 years.

Which brands do New Bern, North Carolina fans like most?

New Bern, North Carolina fans show strongest brand affinity for Moto Guzzi (16.67×), Burger King (1.74×), and Local news (1.64×) over the country average.

Where do New Bern, North Carolina fans live in United States?

New Bern, North Carolina fans in United States are most concentrated in North Carolina (reach 594,483), Virginia (reach 45,847), and Florida (reach 41,366). These three regions account for the largest share of the active audience.

What other brands do New Bern, North Carolina fans also like?

Beyond New Bern, North Carolina itself, the audience over-indexes on Burger King (1.74×), Local news (1.64×), Home insurance (2.04×), and Life insurance (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Bern, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.