Penn State Nittany Lions Audience in United States

Penn State Nittany Lions logo

Penn State Nittany Lions has an estimated audience of 714,692 people in United States. 41.6% are female, 58.4% are male, average age 38.5. Top regions: Pennsylvania, Florida, Ohio. Top brand affinities: Vocal harmony, Google Wallet, Goop, Kikar HaShabbat, Alaska.

The average Penn State Nittany Lions fan in United States is 38.5 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, Ohio. Top brand affinities include Vocal harmony, Google Wallet, Goop, with strongest over-indexing on Vocal harmony (8.42× the country average). Demographically, the Penn State Nittany Lions audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Penn State Nittany Lions fans

Demographic split for Penn State Nittany Lions audience in United States
MetricValue
Female41.6%
Male58.4%
Average age38.5
Estimated audience size714,692

Audience persona

The typical Penn State Nittany Lions fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Penn State Nittany Lions in United States
RegionReachAffinity
Pennsylvania207,8558.64×
Florida47,2550.98×
Ohio38,2401.74×
New York36,4330.91×
California36,2530.46×
Texas32,6360.53×
New Jersey28,5541.57×
Virginia20,0421.15×
Georgia18,9220.86×
North Carolina18,6280.87×
Illinois16,0130.67×
Michigan14,9300.8×
Maryland14,3111.16×
South Carolina12,8021.19×
Arizona12,7630.87×
Indiana11,6090.89×
Tennessee10,0040.7×
Massachusetts9,9840.71×
Alabama9,4220.94×
Washington8,2880.58×
Kentucky7,6770.86×
Colorado7,6420.68×
Wisconsin7,5260.7×
Missouri7,3890.64×
Minnesota7,0280.69×
Oregon6,5230.8×
Connecticut6,1530.86×
Louisiana5,2730.57×
Oklahoma4,7510.6×
Iowa4,3480.74×
Nevada4,0530.59×
West Virginia4,0411.21×
Mississippi3,6570.62×
Arkansas3,4910.59×
Kansas3,2660.58×
Washington, District of Columbia2,9571.38×
Delaware2,9211.48×
Utah2,9040.45×
Nebraska2,8540.8×
Idaho2,6800.75×
Wyoming1,9301.82×
Montana1,8860.95×
Maine1,8100.71×
Rhode Island1,7670.78×
New Hampshire1,7360.62×
New Mexico1,6910.47×
Alaska1,4930.98×
Hawaii1,4090.46×
South Dakota1,2740.77×
Vermont1,1650.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penn State Nittany Lions audience
BrandAffinityCategory
Vocal harmony8.42×Music & Radio
Google Wallet9.87×Technology & Electronics
Goop7.22×Internet & Social Media
Kikar HaShabbat22.09×News
Alaska2.22×Travel & Leisure
Pro-Ject4.89×Music & Radio
Governor of Michigan8.68×Politics & Society
Wok6.9×Food & Beverages
Jesse Plemons3.29×Movies & TV
Cherish (group)10.15×Music & Radio
Minnesota1.59×Travel & Leisure
headspace8.08×Health
Grinch3.44×Movies & TV
Nebraska Cornhuskers football3.08×Sports
Sinaloa3.1×Travel & Leisure
UK garage4.38×Music & Radio
Guitarist (magazine)8.98×Music & Radio
Pillow1.6×Home & Garden
Grace Slick6.12×Music & Radio
Hipster6.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penn State Nittany Lions audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
LGBTQ+ IdentityOPEN1.26
Community OrientationOPEN1.13
Career OrientationPOWER1.12
DIY MentalityTHRILL1.02
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Penn State Nittany Lions
CountryShare
United States91.9%
Germany2.5%
Brazil1.2%

See Penn State Nittany Lions audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Penn State Nittany Lions have in United States?

Penn State Nittany Lions has an estimated audience of 714,692 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of Penn State Nittany Lions fans?

41.6% of Penn State Nittany Lions fans are female, 58.4% are male, with an average age of 38.5 years.

Which brands do Penn State Nittany Lions fans like most?

Penn State Nittany Lions fans show strongest brand affinity for Vocal harmony (8.42×), Google Wallet (9.87×), and Goop (7.22×) over the country average.

Where do Penn State Nittany Lions fans live in United States?

Penn State Nittany Lions fans in United States are most concentrated in Pennsylvania (reach 207,855), Florida (reach 47,255), and Ohio (reach 38,240). These three regions account for the largest share of the active audience.

What other brands do Penn State Nittany Lions fans also like?

Beyond Penn State Nittany Lions itself, the audience over-indexes on Google Wallet (9.87×), Goop (7.22×), Kikar HaShabbat (22.09×), and Alaska (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn State Nittany Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.