Rascasse Audience Intelligence

Penn State Nittany Lions Audience in United States

A data profile of the people who buy, follow and care about Penn State Nittany Lions in United States — modelled from more than twelve digital signal sources. Penn State Nittany Lions has an estimated audience of 715,622 people in United States.

#476among American football in United States#452among Team in United States#2788in Sports

The average Penn State Nittany Lions fan in United States is 38.5 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Florida, California.

Top brand affinities include Penn State Nittany Lions football, Philadelphia Phillies, Sharon Osbourne, with strongest over-indexing on Penn State Nittany Lions football (47.84× the country average).

Demographically, the Penn State Nittany Lions audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penn State Nittany Lions fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Penn State Nittany Lions football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penn State Nittany Lions profile in United States.

Audience size
716K
in United States
Gender
41.6%♀
58.4% male
Age
38.5
average years
Country rank
#29503
Team in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penn State Nittany Lions fans

41.6% are female, 58.4% are male, average age 38.5.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Penn State Nittany Lions audience in United States
MetricValue
Female41.6%
Male58.4%
Average age38.5
Estimated audience size715,622
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Penn State Nittany Lions audience in United States
Age bracketShare%
16-1929%
20-2914%
30-3914%
40-4920%
50+23%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Penn State Nittany Lions audience comes from United States.

Worldwide audience distribution share by country for Penn State Nittany Lions
CountryShare
United States91.9%
Germany2.5%
Brazil1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penn State Nittany Lions audience in United States is strongest.

Fig. 05

Top regions by affinity

Penn State Nittany Lions fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K8.53×
02Ohio~30K1.51×
03New Jersey~30K1.41×
04Delaware~3K1.35×
05Wyoming~1K1.21×
06Maryland~10K1.16×
07West Virginia~4K1.11×
08Washington, District of Columbia~2K1.11×
09Virginia~20K1.09×
10South Carolina~10K1.07×
11Alaska~2K1.03×
12Iowa~6K1.02×
13Nebraska~4K1.02×
14North Dakota~1K0.99×
15Montana~2K0.98×
16South Dakota~2K0.97×
17Rhode Island~2K0.95×
18New York~40K0.93×
19Connecticut~7K0.93×
20Maine~2K0.93×
21New Hampshire~3K0.92×
22Alabama~9K0.91×
23Idaho~3K0.91×
24Hawaii~3K0.91×
25Florida~40K0.90×
26Oregon~7K0.90×
27Mississippi~5K0.88×
28New Mexico~3K0.88×
29Indiana~10K0.87×
30North Carolina~20K0.86×
31Arizona~10K0.86×
32Kentucky~8K0.86×
33Arkansas~5K0.86×
34Michigan~20K0.84×
35Kansas~5K0.84×
36Georgia~20K0.83×
37Wisconsin~9K0.82×
38Oklahoma~7K0.82×
39Tennessee~10K0.81×
40Massachusetts~10K0.81×
41Louisiana~7K0.81×
42Nevada~6K0.81×
43Utah~5K0.80×
44Missouri~9K0.79×
45Minnesota~8K0.79×
46Colorado~9K0.78×
47Washington~10K0.72×
48Illinois~20K0.71×
49Texas~30K0.57×
50California~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Penn State Nittany Lions, United States
0.51×1.00×8.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penn State Nittany Lions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penn State Nittany Lions audience
#·InterestCategoryAffinity×
01Penn State Nittany Lions footballSports47.84×
02Erin AndrewsSports21.15×
03Philadelphia PhilliesSports13.73×
04Sharon OsbourneMovies & TV13.73×
05Josh DuhamelFashion & Accessoires13.73×
06Rose McGowanMovies & TV13.73×
07Philadelphia FlyersSports11.56×
08Northwestern UniversityBusiness & Career9.73×
09Pittsburgh PenguinsSports8.49×
10Nebraska Cornhuskers footballSports8.39×
11Texas Longhorns footballSports8.12×
12Weather forecastingHome & Garden6.98×
13QVCMovies & TV6.88×
14Pittsburgh PiratesSports6.50×
15FedExBusiness & Career4.75×
16Detroit LionsSports4.29×
17CBS SportsMovies & TV3.39×
18Mortgage loansBusiness & Career3.13×
19Capital OneBusiness & Career2.53×
20PinterestInternet & Social Media2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penn State Nittany Lions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penn State Nittany Lions audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.23×
PatriotismCONSERVATISM1.96×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penn State Nittany Lions audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penn State Nittany Lions have in United States?

Penn State Nittany Lions has an estimated audience of 715,622 people in United States, concentrated in Pennsylvania and Florida.

02

What is the gender split and age of Penn State Nittany Lions fans?

41.6% of Penn State Nittany Lions fans are female, 58.4% are male, with an average age of 38.5 years.

03

Which brands do Penn State Nittany Lions fans like most?

Penn State Nittany Lions fans show strongest brand affinity for Penn State Nittany Lions football (47.84×), Philadelphia Phillies (13.73×), and Sharon Osbourne (13.73×) over the country average.

04

Where do Penn State Nittany Lions fans live in United States?

Penn State Nittany Lions fans in United States are most concentrated in Pennsylvania (reach ~200K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Penn State Nittany Lions fans also like?

Beyond Penn State Nittany Lions itself, the audience over-indexes on Philadelphia Phillies (13.73×), Sharon Osbourne (13.73×), QVC (6.88×), and Weather forecasting (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Penn State Nittany Lions audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn State Nittany Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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