Rascasse Audience Intelligence

Perfil Audience in United States

A data profile of the people who buy, follow and care about Perfil in United States — modelled from more than twelve digital signal sources. Perfil has an estimated audience of 534,960 people in United States.

#134among Newspaper in United States#1132among Website / Newspaper / Magazine in United States#287in News

The average Perfil fan in United States is 33.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include San Diego Padres, Milwaukee Brewers, Atlético Madrid, with strongest over-indexing on San Diego Padres (10.69× the country average).

Demographically, the Perfil audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perfil fan in United States is more female, around 33.4 years old, with strong Price Sensitivity tendencies and a notable affinity for San Diego Padres.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perfil profile in United States.

Audience size
535K
in United States
Gender
59.3%♀
40.7% male
Age
33.4
average years
Country rank
#35220
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Perfil

59.3% are female, 40.7% are male, average age 33.4.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Perfil audience in United States
MetricValue
Female59.3%
Male40.7%
Average age33.4
Estimated audience size534,960
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Perfil audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Perfil audience comes from United States.

Worldwide audience distribution share by country for Perfil
CountryShare
Argentina57.4%
Brazil15.3%
United States4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perfil audience in United States is strongest.

Fig. 05

Top regions by affinity

Perfil fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K3.55×
02Florida~100K3.54×
03Maryland~20K2.20×
04Texas~80K1.70×
05New Jersey~20K1.57×
06California~90K1.50×
07Rhode Island~2K1.42×
08New York~40K1.39×
09Massachusetts~10K1.25×
10Connecticut~6K1.22×
11West Virginia~3K1.20×
12Georgia~20K1.14×
13Nevada~6K1.14×
14Virginia~10K1.10×
15Kansas~4K1.09×
16Utah~5K1.06×
17Colorado~9K1.04×
18Arizona~10K1.01×
19New Mexico~3K1.01×
20North Carolina~20K0.99×
21Indiana~9K0.98×
22Illinois~20K0.95×
23Louisiana~6K0.95×
24Nebraska~2K0.93×
25Tennessee~10K0.92×
26Hawaii~2K0.91×
27Alaska~1K0.91×
28Vermont<1K0.90×
29South Dakota~1K0.89×
30North Dakota<1K0.89×
31Alabama~6K0.88×
32Kentucky~6K0.88×
33Delaware~1K0.88×
34South Carolina~7K0.87×
35Idaho~2K0.87×
36Montana~1K0.87×
37Washington~9K0.83×
38Oklahoma~5K0.83×
39Maine~2K0.83×
40Minnesota~6K0.82×
41Mississippi~4K0.82×
42Arkansas~4K0.82×
43New Hampshire~2K0.82×
44Oregon~5K0.77×
45Iowa~3K0.77×
46Pennsylvania~10K0.75×
47Wisconsin~6K0.73×
48Missouri~6K0.68×
49Ohio~10K0.66×
50Michigan~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Perfil, United States
0.60×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perfil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perfil audience
#·InterestCategoryAffinity×
01Atlético MadridSports13.30×
02San Diego PadresSports10.69×
03Colorado RockiesSports8.06×
04Milwaukee BrewersSports6.61×
05Pittsburgh PiratesSports5.55×
06ShakiraMusic & Radio5.26×
07La LigaSports5.19×
08Detroit TigersSports4.34×
09HypermarketShopping3.91×
10Discount storesShopping3.36×
11Solar energyHome & Garden3.36×
12FC BarcelonaSports3.08×
13Real Madrid C.F.Sports2.89×
14Shopping mallsShopping2.55×
15Domino's PizzaFood & Beverages2.40×
16Mortgage loansBusiness & Career2.33×
17T-MobileTechnology & Electronics2.16×
18Classical musicMusic & Radio2.14×
19McDonald'sFood & Beverages1.83×
20FurnitureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perfil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perfil audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.26×
Convenience OrientationPREMIUM2.14×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perfil audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.48×
MindfulnessBALANCE0.51×
Pet OwnershipJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perfil have in United States?

Perfil has an estimated audience of 534,960 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Perfil fans?

59.3% of Perfil fans are female, 40.7% are male, with an average age of 33.4 years.

03

Which brands do Perfil fans like most?

Perfil fans show strongest brand affinity for San Diego Padres (10.69×), Milwaukee Brewers (6.61×), and Atlético Madrid (13.3×) over the country average.

04

Where do Perfil fans live in United States?

Perfil fans in United States are most concentrated in Florida (reach ~100K), California (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Perfil fans also like?

Beyond Perfil itself, the audience over-indexes on Milwaukee Brewers (6.61×), Atlético Madrid (13.3×), Detroit Tigers (4.34×), and Discount stores (3.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Perfil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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