Pittsburgh Tribune-Review Audience in United States

Pittsburgh Tribune-Review logo

Pittsburgh Tribune-Review has an estimated audience of 689,451 people in United States. 57.1% are female, 42.9% are male, average age 43.8. Top brand affinities: Alaska, Minnesota, Elsword, Zoo Tycoon (series), John James Audubon.

Top brand affinities include Alaska, Minnesota, Elsword, with strongest over-indexing on Alaska (3.93× the country average). Demographically, the Pittsburgh Tribune-Review audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Extroversion.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Pittsburgh Tribune-Review fans

Demographic split for Pittsburgh Tribune-Review audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.8
Estimated audience size689,451

Audience persona

The typical Pittsburgh Tribune-Review fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pittsburgh Tribune-Review audience
BrandAffinityCategory
Alaska3.93×Travel & Leisure
Minnesota2.95×Travel & Leisure
Elsword18.82×Games
Zoo Tycoon (series)20×Games
John James Audubon20.65×Literature
Google Analytics3.58×Internet & Social Media
Nebraska1.88×Travel & Leisure
Pro-Ject2.53×Music & Radio
SinaloaTravel & Leisure
Urban horticulture1.52×Home & Garden
Noodle (Gorillaz)1.51×Music & Radio
Fairy godmother3.06×Literature
Home staging2.15×Home & Garden
Governor of Michigan2.98×Politics & Society
Hipster3.68×Politics & Society
Goop2.02×Internet & Social Media
Kerala2.34×Travel & Leisure
Jeep Wagoneer1.98×Cars & Mobility
Jonathan Davis3.15×Music & Radio
Jaws1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pittsburgh Tribune-Review audience
TraitClusterScore
Family OrientationCONSERVATISM1.13
ExtroversionTHRILL1.09
Community OrientationOPEN1.06
Price SensitivityPREMIUM1.05
Need for SecurityCONSERVATISM1.04
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Pittsburgh Tribune-Review
CountryShare
United States98.8%
China0.2%
Israel0.2%

See Pittsburgh Tribune-Review audiences in other countries

More Newspaper audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Tribune-Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.