Pittsburgh Tribune-Review Audience in United States
Pittsburgh Tribune-Review has an estimated audience of 689,451 people in United States. 57.1% are female, 42.9% are male, average age 43.8. Top brand affinities: Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, with strongest over-indexing on Pittsburgh Penguins (20.65× the country average). Demographically, the Pittsburgh Tribune-Review audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Pittsburgh Tribune-Review fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.8 |
| Estimated audience size | 689,451 |
Audience persona
The typical Pittsburgh Tribune-Review fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Pittsburgh Penguins.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pittsburgh Penguins | 20.65× | Sports |
| Pittsburgh Steelers | 9.1× | Sports |
| Pittsburgh Pirates | 13.45× | Sports |
| Autism Awareness | 9.96× | Health |
| Diabetes mellitus awareness | 6.79× | Health |
| Kia Sportage | 18.82× | Cars & Mobility |
| Singer-songwriter | 3.32× | Music & Radio |
| Microblogging | 6.97× | Technology & Electronics |
| CarGurus | 4.29× | Cars & Mobility |
| Google Maps | 2.88× | Internet & Social Media |
| Capital One | 2.93× | Business & Career |
| Aaron Rodgers | 4.57× | Sports |
| Income tax | 7.29× | Business & Career |
| Enterprise Rent-A-Car | 3.66× | Cars & Mobility |
| Orange Julius | 20× | Food & Beverages |
| Indeed.com | 2.42× | Business & Career |
| United States Postal Service | 2.22× | Business & Career |
| Staples (Canada) | 2.66× | Business & Career |
| Honda HR-V | 12.74× | Cars & Mobility |
| MSN | 1.96× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Extroversion | THRILL | 1.09 |
| Community Orientation | OPEN | 1.06 |
| Price Sensitivity | PREMIUM | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.8% |
| China | 0.2% |
| Israel | 0.2% |
See Pittsburgh Tribune-Review audiences in other countries
- Pittsburgh Tribune-Review — Germany
- Pittsburgh Tribune-Review — United Kingdom
- Pittsburgh Tribune-Review — France
- Pittsburgh Tribune-Review — Italy
- Pittsburgh Tribune-Review — Spain
- Pittsburgh Tribune-Review — Brazil
- Pittsburgh Tribune-Review — Japan
- Pittsburgh Tribune-Review — South Korea
- Pittsburgh Tribune-Review — India
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pittsburgh Tribune-Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.