Rascasse Audience Intelligence

Purina Pro Plan Target Market in United States

A data profile of the people who buy, follow and care about Purina Pro Plan in United States — modelled from more than twelve digital signal sources. Purina Pro Plan has an estimated audience of 880,556 people in United States.

#9among Pet shop in United States#2632among Brand in United States#402in Shopping

The average Purina Pro Plan fan in United States is 34.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog agility, QVC, Pet sitting, with strongest over-indexing on Dog agility (18.19× the country average).

Demographically, the Purina Pro Plan audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purina Pro Plan fan in United States is more female, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Dog agility.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purina Pro Plan profile in United States.

Audience size
881K
in United States
Gender
60.8%♀
39.2% male
Age
34.3
average years
Country rank
#25779
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Purina Pro Plan

60.8% are female, 39.2% are male, average age 34.3.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Purina Pro Plan audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.3
Estimated audience size880,556
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Purina Pro Plan audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3916%
40-4918%
50+13%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Purina Pro Plan audience comes from United States.

Worldwide audience distribution share by country for Purina Pro Plan
CountryShare
United States56.3%
Mexico7.8%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purina Pro Plan audience in United States is strongest.

Fig. 05

Top regions by affinity

Purina Pro Plan customers by region in United States
#RegionReachAffinity×
01West Virginia~5K1.29×
02Tennessee~20K1.28×
03North Carolina~30K1.25×
04New Hampshire~4K1.24×
05South Carolina~20K1.23×
06Alabama~10K1.22×
07Iowa~9K1.22×
08South Dakota~2K1.20×
09Kentucky~10K1.19×
10North Dakota~2K1.19×
11Colorado~20K1.17×
12Ohio~30K1.16×
13Oklahoma~10K1.16×
14Wisconsin~20K1.15×
15Nebraska~5K1.14×
16Indiana~20K1.12×
17Arkansas~8K1.12×
18Maine~4K1.12×
19Louisiana~10K1.11×
20Wyoming~1K1.11×
21Michigan~30K1.10×
22Montana~3K1.07×
23Missouri~10K1.06×
24Minnesota~10K1.06×
25Idaho~5K1.06×
26Pennsylvania~30K1.03×
27Texas~80K1.01×
28Virginia~20K1.00×
29Georgia~30K0.99×
30Mississippi~7K0.99×
31Kansas~7K0.97×
32Rhode Island~3K0.96×
33Vermont~1K0.95×
34Florida~60K0.93×
35Oregon~9K0.92×
36Connecticut~8K0.92×
37Alaska~2K0.91×
38Arizona~20K0.89×
39Delaware~2K0.89×
40Illinois~30K0.87×
41New Mexico~4K0.83×
42Utah~6K0.82×
43Washington~10K0.81×
44Maryland~10K0.81×
45Massachusetts~10K0.79×
46Nevada~6K0.74×
47New Jersey~20K0.68×
48New York~30K0.64×
49California~60K0.62×
50Hawaii~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Purina Pro Plan, United States
0.55×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purina Pro Plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purina Pro Plan audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals18.19×
02QVCMovies & TV9.02×
03Pet sittingPets & Animals8.36×
04Weather forecastingHome & Garden6.49×
05LotteryGames5.21×
06FedExBusiness & Career5.16×
07Discount storesShopping4.11×
08Sustainable energyHome & Garden4.01×
09Renewable energyBusiness & Career3.94×
10Mortgage loansBusiness & Career3.24×
11Veterinary medicineBusiness & Career3.19×
12Vehicle insuranceCars & Mobility2.97×
13Shopping mallsShopping2.93×
14SubwayFood & Beverages2.90×
15Pizza HutFood & Beverages2.85×
16PinterestInternet & Social Media2.77×
17McDonald'sFood & Beverages2.45×
18Pet foodPets & Animals2.41×
19StarbucksFood & Beverages2.07×
20FurnitureHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purina Pro Plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purina Pro Plan audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.52×
Pet OwnershipJOY1.89×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purina Pro Plan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.81×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Purina Pro Plan's target market in United States?

Purina Pro Plan's target market in United States covers an estimated 880,556 people, concentrated in Texas and California.

02

What is the gender split and age of Purina Pro Plan customers?

60.8% of the Purina Pro Plan audience are female, 39.2% are male, with an average age of 34.3 years.

03

Which brands do Purina Pro Plan fans like most?

Purina Pro Plan fans show strongest brand affinity for Dog agility (18.19×), QVC (9.02×), and Pet sitting (8.36×) over the country average.

04

Where do Purina Pro Plan fans live in United States?

Purina Pro Plan fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Purina Pro Plan fans also like?

Beyond Purina Pro Plan itself, the audience over-indexes on QVC (9.02×), Pet sitting (8.36×), FedEx (5.16×), and Weather forecasting (6.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Purina Pro Plan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purina Pro Plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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