Purina Pro Plan Audience in United States

Purina Pro Plan logo

Purina Pro Plan has an estimated audience of 875,679 people in United States. 60.8% are female, 39.2% are male, average age 34.3. Top regions: Texas, California, Florida. Top brand affinities: Boogie-woogie (dance), Collectable, Elsword, Pillow, Fairy godmother.

The average Purina Pro Plan fan in United States is 34.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Boogie-woogie (dance), Collectable, Elsword, with strongest over-indexing on Boogie-woogie (dance) (23.08× the country average). Demographically, the Purina Pro Plan audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Purina Pro Plan fans

Demographic split for Purina Pro Plan audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.3
Estimated audience size875,679

Audience persona

The typical Purina Pro Plan fan in United States is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Boogie-woogie (dance).

Top regions in United States

Top regions ranked by reach for Purina Pro Plan in United States
RegionReachAffinity
Texas80,3851.07×
California61,7260.64×
Florida55,7770.94×
North Carolina34,8881.32×
Ohio33,1181.23×
New York32,6600.67×
Pennsylvania30,9261.05×
Georgia28,2971.05×
Illinois26,5900.91×
Michigan25,5821.12×
Tennessee23,0291.31×
Virginia22,6031.06×
Indiana18,7111.17×
South Carolina16,9481.29×
Colorado16,6981.21×
Arizona16,0920.9×
Wisconsin15,6801.19×
Alabama15,5321.27×
Missouri15,5191.1×
New Jersey15,3930.69×
Massachusetts14,6180.85×
Washington14,2700.81×
Minnesota13,7291.09×
Kentucky12,7611.16×
Louisiana12,7571.13×
Maryland12,4350.83×
Oklahoma11,3521.17×
Oregon9,0210.9×
Iowa8,7631.21×
Connecticut8,1790.93×
Arkansas8,0231.11×
Mississippi6,9180.96×
Kansas6,7400.98×
Nevada6,2190.73×
Utah6,1030.78×
Nebraska5,0171.14×
West Virginia4,8221.18×
Idaho4,3751×
New Hampshire4,1831.21×
Maine3,4691.11×
New Mexico3,2260.73×
Montana2,5251.04×
Rhode Island2,5160.9×
South Dakota2,2071.09×
North Dakota2,0381.13×
Delaware2,0350.84×
Hawaii1,7680.47×
Alaska1,5670.84×
Vermont1,4400.94×
Wyoming1,3691.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purina Pro Plan audience
BrandAffinityCategory
Boogie-woogie (dance)23.08×Music & Radio
Collectable2.04×Kids & Family
Elsword17.17×Games
Pillow1.75×Home & Garden
Fairy godmother5.42×Literature
Goop3.58×Internet & Social Media
Governor of Michigan4.93×Politics & Society
JDSU1.93×Business & Career
Home staging3.03×Home & Garden
Throne of Glass4.14×Literature
Hibachi4.23×Food & Beverages
Historic site2.29×Arts & Culture
Google Home3.41×Technology & Electronics
Mathcore4.21×Music & Radio
headspace4.63×Health
Sinaloa1.82×Travel & Leisure
Wok3.17×Food & Beverages
Staycation1.54×Home & Garden
Hipster4.27×Politics & Society
Cherish (group)4.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purina Pro Plan audience
TraitClusterScore
Pet OwnershipJOY1.84
Community OrientationOPEN1.4
Convenience OrientationPREMIUM1.25
CreativityOPEN1.21
DIY MentalityTHRILL1.19
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Purina Pro Plan
CountryShare
United States57.0%
Mexico7.7%
Canada7.1%

See Purina Pro Plan audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Purina Pro Plan have in United States?

Purina Pro Plan has an estimated audience of 875,679 people in United States, concentrated in Texas and California.

What is the gender split and age of Purina Pro Plan fans?

60.8% of Purina Pro Plan fans are female, 39.2% are male, with an average age of 34.3 years.

Which brands do Purina Pro Plan fans like most?

Purina Pro Plan fans show strongest brand affinity for Boogie-woogie (dance) (23.08×), Collectable (2.04×), and Elsword (17.17×) over the country average.

Where do Purina Pro Plan fans live in United States?

Purina Pro Plan fans in United States are most concentrated in Texas (reach 80,385), California (reach 61,726), and Florida (reach 55,777). These three regions account for the largest share of the active audience.

What other brands do Purina Pro Plan fans also like?

Beyond Purina Pro Plan itself, the audience over-indexes on Collectable (2.04×), Elsword (17.17×), Pillow (1.75×), and Fairy godmother (5.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purina Pro Plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.