Resorts Casino Hotel Audience in United States

Resorts Casino Hotel has an estimated audience of 530,155 people in United States. 52.8% are female, 47.2% are male, average age 47.3. Top regions: New Jersey, California, New York. Top brand affinities: Mobile gambling, Mohegan Sun, PSV Eindhoven, Maryland Terrapins men's basketball, Michigan Lottery.

The average Resorts Casino Hotel fan in United States is 47.3 years old, balanced, and lives primarily in New Jersey. The audience is concentrated in New Jersey, California, New York. Top brand affinities include Mobile gambling, Mohegan Sun, PSV Eindhoven, with strongest over-indexing on Mobile gambling (69.33× the country average). Demographically, the Resorts Casino Hotel audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Resorts Casino Hotel fans

Demographic split for Resorts Casino Hotel audience in United States
MetricValue
Female52.8%
Male47.2%
Average age47.3
Estimated audience size530,155

Audience persona

The typical Resorts Casino Hotel fan in United States is balanced, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.

Top regions in United States

Top regions ranked by reach for Resorts Casino Hotel in United States
RegionReachAffinity
New Jersey116,0728.61×
California67,8461.16×
New York66,7882.25×
Pennsylvania46,5322.61×
Texas28,4060.62×
Washington18,3831.73×
Arizona14,1741.31×
Florida11,8510.33×
New Mexico9,9603.75×
Maryland9,8211.08×
Michigan9,1070.66×
Oklahoma8,6251.47×
Illinois8,0140.45×
Ohio7,6420.47×
Virginia7,3950.57×
North Carolina7,1900.45×
Louisiana6,9471.02×
Nevada6,7531.32×
Georgia6,7130.41×
Indiana5,9060.61×
Connecticut5,1030.96×
Massachusetts4,9080.47×
Oregon4,7980.79×
Kansas4,5451.09×
Tennessee4,3000.4×
Wisconsin4,1690.52×
Missouri4,0280.47×
Minnesota3,9210.52×
Mississippi3,7750.86×
Colorado3,7250.45×
Arkansas3,4320.79×
South Carolina3,1200.39×
Delaware3,0122.06×
Alabama2,8060.38×
Washington, District of Columbia2,5681.61×
Kentucky2,4810.37×
Iowa2,4040.55×
Nebraska1,5720.59×
South Dakota1,5491.26×
Idaho1,5060.57×
West Virginia1,3560.55×
Montana1,1420.78×
Utah1,0200.21×
New Hampshire8440.4×
Rhode Island8270.49×
North Dakota7480.69×
Hawaii7000.31×
Maine5970.31×
Vermont4520.49×
Wyoming4090.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Resorts Casino Hotel audience
BrandAffinityCategory
Mobile gambling69.33×Games
Mohegan Sun39.68×Travel & Leisure
PSV Eindhoven56.69×Sports
Maryland Terrapins men's basketball43.14×Sports
Michigan Lottery11.64×Games
Duke Blue Devils men's basketball11.06×Sports
Memphis Tigers men's basketball37.73×Sports
Powerball4.25×Games
Blackjack9.17×Games
Gonzaga Bulldogs men's basketball15.57×Sports
Gambling3.23×Games
World Series7.88×Sports
MGM Grand Las Vegas15.86×Travel & Leisure
Casino3.69×Games
Bad Santa20×Movies & TV
Bellagio (resort)14.15×Travel & Leisure
Seattle Mariners5.19×Sports
FC Bayern Munich4.49×Sports
Mega Millions4.31×Games
Philadelphia Phillies6.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Resorts Casino Hotel audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
TravellingTHRILL1.56
IndulgenceJOY1.45
Career OrientationPOWER1.44
Price SensitivityPREMIUM1.43
Urban LifestyleOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Resorts Casino Hotel
CountryShare
United States87.4%
Canada3.6%
Brazil2.6%

See Resorts Casino Hotel audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Resorts Casino Hotel have in United States?

Resorts Casino Hotel has an estimated audience of 530,155 people in United States, concentrated in New Jersey and California.

What is the gender split and age of Resorts Casino Hotel fans?

52.8% of Resorts Casino Hotel fans are female, 47.2% are male, with an average age of 47.3 years.

Which brands do Resorts Casino Hotel fans like most?

Resorts Casino Hotel fans show strongest brand affinity for Mobile gambling (69.33×), Mohegan Sun (39.68×), and PSV Eindhoven (56.69×) over the country average.

Where do Resorts Casino Hotel fans live in United States?

Resorts Casino Hotel fans in United States are most concentrated in New Jersey (reach 116,072), California (reach 67,846), and New York (reach 66,788). These three regions account for the largest share of the active audience.

What other brands do Resorts Casino Hotel fans also like?

Beyond Resorts Casino Hotel itself, the audience over-indexes on Mohegan Sun (39.68×), PSV Eindhoven (56.69×), Maryland Terrapins men's basketball (43.14×), and Michigan Lottery (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Resorts Casino Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.