Rascasse Audience Intelligence

Resorts Casino Hotel Target Market in United States

A data profile of the people who buy, follow and care about Resorts Casino Hotel in United States — modelled from more than twelve digital signal sources. Resorts Casino Hotel has an estimated audience of 544,296 people in United States.

#83among Hotel in United States#3579among Brand in United States#2772in Travel & Leisure

The average Resorts Casino Hotel fan in United States is 47.3 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, New York.

Top brand affinities include Mohegan Sun, Mobile gambling, Maryland Terrapins men's basketball, with strongest over-indexing on Mohegan Sun (39.74× the country average).

Demographically, the Resorts Casino Hotel audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Resorts Casino Hotel fan in United States is balanced, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Mohegan Sun.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Resorts Casino Hotel profile in United States.

Audience size
544K
in United States
Gender
52.8%♀
47.2% male
Age
47.3
average years
Country rank
#34859
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Resorts Casino Hotel

52.8% are female, 47.2% are male, average age 47.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Resorts Casino Hotel audience in United States
MetricValue
Female52.8%
Male47.2%
Average age47.3
Estimated audience size544,296
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Resorts Casino Hotel audience in United States
Age bracketShare%
16-196%
20-2910%
30-3919%
40-4926%
50+39%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Resorts Casino Hotel audience comes from United States.

Worldwide audience distribution share by country for Resorts Casino Hotel
CountryShare
United States87.0%
Canada3.4%
Brazil2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Resorts Casino Hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

Resorts Casino Hotel customers by region in United States
#RegionReachAffinity×
01New Jersey~200K15.59×
02New Mexico~9K3.27×
03Pennsylvania~50K2.62×
04Delaware~3K2.22×
05New York~60K2.06×
06Washington~20K1.47×
07Washington, District of Columbia~2K1.37×
08Oklahoma~7K1.24×
09Nevada~6K1.14×
10Arizona~10K1.13×
11South Dakota~1K1.12×
12California~60K1.06×
13Maryland~9K1.02×
14Kansas~4K0.98×
15Montana~1K0.98×
16Connecticut~5K0.93×
17Louisiana~6K0.92×
18Mississippi~4K0.86×
19North Dakota<1K0.85×
20Alaska<1K0.81×
21Vermont<1K0.80×
22Arkansas~3K0.78×
23Oregon~5K0.74×
24West Virginia~2K0.73×
25Rhode Island~1K0.72×
26Nebraska~2K0.71×
27Idaho~2K0.70×
28Maine~1K0.69×
29Hawaii~2K0.68×
30New Hampshire~1K0.68×
31Iowa~3K0.63×
32Michigan~8K0.61×
33Indiana~6K0.59×
34Virginia~7K0.57×
35Wisconsin~4K0.55×
36Texas~20K0.54×
37Minnesota~4K0.54×
38Missouri~5K0.53×
39Kentucky~4K0.53×
40Utah~3K0.53×
41Massachusetts~5K0.52×
42Alabama~4K0.51×
43South Carolina~4K0.50×
44Colorado~4K0.49×
45Ohio~8K0.48×
46Tennessee~5K0.48×
47North Carolina~7K0.46×
48Illinois~8K0.45×
49Georgia~7K0.43×
50Florida~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Resorts Casino Hotel, United States
0.35×1.00×15.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Resorts Casino Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Resorts Casino Hotel audience
#·InterestCategoryAffinity×
01Mohegan SunTravel & Leisure39.74×
02Mobile gamblingGames35.67×
03Maryland Terrapins men's basketballSports33.24×
04Memphis Tigers men's basketballSports26.69×
05Flamingo Las VegasTravel & Leisure22.61×
06Pennsylvania LotteryGames19.70×
07Bad SantaMovies & TV18.01×
08Dental tourismHealth17.17×
09Caesars PalaceTravel & Leisure16.11×
10MGM Grand Las VegasTravel & Leisure14.89×
11UCLA Bruins men's basketballSports14.55×
12Bellagio (resort)Travel & Leisure12.96×
13Gonzaga Bulldogs men's basketballSports12.88×
14World SeriesSports9.15×
15Michigan LotteryGames9.11×
16Duke Blue Devils men's basketballSports8.24×
17Seattle MarinersSports5.93×
18KFCFood & Beverages3.82×
19PowerballGames3.67×
20GamblingGames2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Resorts Casino Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Resorts Casino Hotel audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.93×
Price SensitivityPREMIUM1.59×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Resorts Casino Hotel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Resorts Casino Hotel's target market in United States?

Resorts Casino Hotel's target market in United States covers an estimated 544,296 people, concentrated in New Jersey and California.

02

What is the gender split and age of Resorts Casino Hotel customers?

52.8% of the Resorts Casino Hotel audience are female, 47.2% are male, with an average age of 47.3 years.

03

Which brands do Resorts Casino Hotel fans like most?

Resorts Casino Hotel fans show strongest brand affinity for Mohegan Sun (39.74×), Mobile gambling (35.67×), and Maryland Terrapins men's basketball (33.24×) over the country average.

04

Where do Resorts Casino Hotel fans live in United States?

Resorts Casino Hotel fans in United States are most concentrated in New Jersey (reach ~200K), California (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Resorts Casino Hotel fans also like?

Beyond Resorts Casino Hotel itself, the audience over-indexes on Mobile gambling (35.67×), Maryland Terrapins men's basketball (33.24×), Flamingo Las Vegas (22.61×), and Michigan Lottery (9.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Resorts Casino Hotel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Resorts Casino Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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