Shannon Sharpe Audience in United States

Shannon Sharpe logo

Shannon Sharpe has an estimated audience of 6,412,534 people in United States. 25.8% are female, 74.2% are male, average age 36.1. Top regions: Texas, California, Florida. Top brand affinities: Pro-Ject, Graham Greene, Chili con carne, Mackenzie Foy, Sailor.

The average Shannon Sharpe fan in United States is 36.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pro-Ject, Graham Greene, Chili con carne, with strongest over-indexing on Pro-Ject (6.48× the country average). Demographically, the Shannon Sharpe audience skews more male with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Shannon Sharpe fans

Demographic split for Shannon Sharpe audience in United States
MetricValue
Female25.8%
Male74.2%
Average age36.1
Estimated audience size6,412,534

Audience persona

The typical Shannon Sharpe fan in United States is more male, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Shannon Sharpe in United States
RegionReachAffinity
Texas675,4931.23×
California651,6080.92×
Florida459,8451.06×
New York386,9601.08×
Georgia364,3691.84×
North Carolina276,8801.43×
Pennsylvania255,3301.18×
Illinois246,7691.16×
Ohio226,4451.15×
Virginia209,5481.34×
Michigan188,5511.12×
New Jersey182,0831.12×
Maryland181,4931.65×
Tennessee162,4701.26×
Alabama160,9551.8×
South Carolina148,8411.54×
Louisiana135,8701.64×
Arizona132,8321.01×
Indiana113,8570.97×
Massachusetts113,0180.89×
Missouri111,4551.08×
Colorado96,3620.95×
Washington94,8830.74×
Wisconsin85,8420.89×
Mississippi84,6111.6×
Kentucky81,0101.01×
Minnesota74,9870.82×
Oklahoma70,1560.99×
Nevada68,0991.1×
Connecticut65,0441.01×
Arkansas59,4471.13×
Kansas49,4310.98×
Oregon45,3100.62×
Iowa44,4350.84×
Utah29,6510.52×
Washington, District of Columbia27,8731.45×
Nebraska26,3360.82×
West Virginia23,0130.77×
New Mexico22,7130.71×
Delaware21,1471.2×
Hawaii19,1300.69×
Idaho16,1380.5×
Rhode Island16,0810.79×
New Hampshire15,5480.62×
Maine12,7340.55×
Montana9,5190.54×
South Dakota8,8140.59×
North Dakota8,8040.67×
Alaska7,8580.57×
Vermont4,8530.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shannon Sharpe audience
BrandAffinityCategory
Pro-Ject6.48×Music & Radio
Graham Greene8.84×Literature
Chili con carne7.69×Food & Beverages
Mackenzie Foy6.72×Fashion & Accessoires
Sailor4×Travel & Leisure
Nick Jr. (Australia)6.88×Kids & Family
Litter box1.6×Pets & Animals
3D printing1.71×Technology & Electronics
Finding Your Roots6.53×Movies & TV
Consequence (rapper)3.6×Music & Radio
Emperor Entertainment Group6.46×Business & Career
nbc chicago2.96×Movies & TV
Quiche6.72×Food & Beverages
Noodle (Gorillaz)1.9×Music & Radio
Stamp collecting2.46×Home & Garden
Grinch2.04×Movies & TV
Captain America (1990 film)2.18×Movies & TV
UK garage2.57×Music & Radio
NBC10 Philadelphia4.07×Movies & TV
Monogram1.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shannon Sharpe audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.36
Family OrientationCONSERVATISM1.22
Luxury OrientationPREMIUM1.17
Social Media UsageJOY1.16
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Shannon Sharpe
CountryShare
United States81.4%
United Kingdom2.0%
China1.3%

See Shannon Sharpe audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Shannon Sharpe have in United States?

Shannon Sharpe has an estimated audience of 6,412,534 people in United States, concentrated in Texas and California.

What is the gender split and age of Shannon Sharpe fans?

25.8% of Shannon Sharpe fans are female, 74.2% are male, with an average age of 36.1 years.

Which brands do Shannon Sharpe fans like most?

Shannon Sharpe fans show strongest brand affinity for Pro-Ject (6.48×), Graham Greene (8.84×), and Chili con carne (7.69×) over the country average.

Where do Shannon Sharpe fans live in United States?

Shannon Sharpe fans in United States are most concentrated in Texas (reach 675,493), California (reach 651,608), and Florida (reach 459,845). These three regions account for the largest share of the active audience.

What other brands do Shannon Sharpe fans also like?

Beyond Shannon Sharpe itself, the audience over-indexes on Graham Greene (8.84×), Chili con carne (7.69×), Mackenzie Foy (6.72×), and Sailor (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shannon Sharpe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.