Sheffield Audience in United States

Sheffield logo

Sheffield has an estimated audience of 1,489,375 people in United States. 68.3% are female, 31.7% are male, average age 45.8. Top regions: California, Texas, New York. Top brand affinities: Israel, Home staging, Cosworth, Nebraska Cornhuskers football, Jeep Wagoneer.

The average Sheffield fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Home staging, Cosworth, with strongest over-indexing on Israel (1.57× the country average). Demographically, the Sheffield audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Sheffield fans

Demographic split for Sheffield audience in United States
MetricValue
Female68.3%
Male31.7%
Average age45.8
Estimated audience size1,489,375

Audience persona

The typical Sheffield fan in United States is more female, around 45.8 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sheffield in United States
RegionReachAffinity
California187,4081.14×
Texas136,4391.07×
New York107,2221.29×
Illinois92,5201.86×
Florida81,3190.81×
Ohio51,4251.12×
Georgia49,2991.07×
Pennsylvania48,6560.97×
North Carolina47,9461.07×
Washington40,3671.35×
New Jersey40,0441.06×
Tennessee37,4881.25×
Massachusetts35,2261.2×
Virginia34,2840.95×
Indiana32,2981.19×
Alabama31,9721.54×
Michigan29,7750.76×
Louisiana24,8361.29×
Missouri23,9261×
South Carolina20,3160.91×
Mississippi19,7861.61×
Kentucky19,6491.05×
Maryland19,1350.75×
Arizona18,1470.6×
Colorado17,9800.77×
Oklahoma16,5021×
Minnesota16,2790.76×
Oregon15,7590.92×
Connecticut15,2011.02×
Iowa14,3591.17×
Arkansas14,1681.15×
Wisconsin13,8390.62×
Kansas10,5740.9×
Nevada9,4860.66×
Utah9,1320.68×
West Virginia8,0141.16×
New Mexico6,7600.91×
New Hampshire6,1991.06×
Idaho6,0410.81×
Maine5,5591.04×
Nebraska5,5420.74×
Washington, District of Columbia5,0271.12×
Montana4,4821.08×
Vermont4,0631.55×
Rhode Island3,0420.64×
Hawaii3,0300.47×
North Dakota2,7180.89×
Alaska2,6520.83×
Delaware2,5780.63×
South Dakota2,0890.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheffield audience
BrandAffinityCategory
Israel1.57×Travel & Leisure
Home staging2.62×Home & Garden
Cosworth11.02×Cars & Mobility
Nebraska Cornhuskers football1.77×Sports
Jeep Wagoneer2.74×Cars & Mobility
Jesse Plemons1.64×Movies & TV
Urban horticulture1.66×Home & Garden
Charlamagne Tha God4.27×Movies & TV
Sinaloa1.57×Travel & Leisure
Voltron: Legendary Defender5.5×Movies & TV
Iron Man (film)1.62×Movies & TV
Corona (band)1.92×Music & Radio
Hayward, California3.61×Travel & Leisure
Steampunk1.59×Fashion & Accessoires
Vicky Kaushal4.46×Movies & TV
Jaws1.61×Movies & TV
Kodiak, Alaska2.4×Travel & Leisure
Khaadi1.94×Fashion & Accessoires
Leverage (TV series)1.79×Movies & TV
Holt Renfrew3.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheffield audience
TraitClusterScore
ExtroversionTHRILL1.81
PatriotismCONSERVATISM1.67
DIY MentalityTHRILL1.39
Community OrientationOPEN1.35
IndividualismJOY1.3
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Sheffield
CountryShare
United Kingdom47.9%
United States21.8%
Italy6.5%

See Sheffield audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Sheffield have in United States?

Sheffield has an estimated audience of 1,489,375 people in United States, concentrated in California and Texas.

What is the gender split and age of Sheffield fans?

68.3% of Sheffield fans are female, 31.7% are male, with an average age of 45.8 years.

Which brands do Sheffield fans like most?

Sheffield fans show strongest brand affinity for Israel (1.57×), Home staging (2.62×), and Cosworth (11.02×) over the country average.

Where do Sheffield fans live in United States?

Sheffield fans in United States are most concentrated in California (reach 187,408), Texas (reach 136,439), and New York (reach 107,222). These three regions account for the largest share of the active audience.

What other brands do Sheffield fans also like?

Beyond Sheffield itself, the audience over-indexes on Home staging (2.62×), Cosworth (11.02×), Nebraska Cornhuskers football (1.77×), and Jeep Wagoneer (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheffield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.