Rascasse Audience Intelligence

Smoothie King Center Audience in United States

A data profile of the people who buy, follow and care about Smoothie King Center in United States — modelled from more than twelve digital signal sources. Smoothie King Center has an estimated audience of 577,283 people in United States.

#50among Arena in United States#3407among POI in United States#3219in Sports

The average Smoothie King Center fan in United States is 35.4 years old, more male, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Mississippi, Texas.

Top brand affinities include New Orleans Pelicans, Houston Rockets, NBA Finals, with strongest over-indexing on New Orleans Pelicans (5.3× the country average).

Demographically, the Smoothie King Center audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoothie King Center fan in United States is more male, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New Orleans Pelicans.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoothie King Center profile in United States.

Audience size
577K
in United States
Gender
42.2%♀
57.8% male
Age
35.4
average years
Country rank
#33599
POI in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoothie King Center fans

42.2% are female, 57.8% are male, average age 35.4.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Smoothie King Center audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.4
Estimated audience size577,283
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Smoothie King Center audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3916%
40-4917%
50+16%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Smoothie King Center audience comes from United States.

Worldwide audience distribution share by country for Smoothie King Center
CountryShare
United States91.3%
Canada1.9%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoothie King Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoothie King Center fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K33.35×
02Mississippi~30K5.19×
03Alabama~20K1.89×
04Alaska<1K0.72×
05Vermont<1K0.71×
06Montana~1K0.67×
07North Dakota<1K0.67×
08South Dakota<1K0.66×
09West Virginia~2K0.60×
10Delaware~1K0.60×
11Maine~1K0.59×
12Rhode Island~1K0.59×
13New Hampshire~1K0.58×
14Idaho~2K0.56×
15Arkansas~3K0.55×
16Hawaii~1K0.53×
17Washington, District of Columbia<1K0.53×
18New Mexico~2K0.49×
19Nebraska~1K0.48×
20Texas~20K0.45×
21Oklahoma~3K0.44×
22Tennessee~5K0.43×
23Kansas~2K0.43×
24Iowa~2K0.42×
25Florida~20K0.41×
26Nevada~2K0.40×
27Georgia~7K0.39×
28Kentucky~3K0.38×
29Utah~2K0.38×
30Connecticut~2K0.37×
31Missouri~4K0.36×
32South Carolina~3K0.35×
33Oregon~2K0.35×
34Wisconsin~3K0.34×
35Maryland~4K0.33×
36Minnesota~3K0.33×
37Indiana~4K0.32×
38Colorado~3K0.32×
39Illinois~6K0.31×
40Arizona~4K0.30×
41Massachusetts~4K0.30×
42North Carolina~5K0.29×
43Virginia~4K0.29×
44New Jersey~4K0.28×
45Ohio~5K0.27×
46Michigan~4K0.27×
47Washington~3K0.27×
48Pennsylvania~5K0.26×
49California~20K0.25×
50New York~9K0.25×
Fig. 06

Affinity by region

Affinity by region — Smoothie King Center, United States
0.25×1.00×33.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoothie King Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoothie King Center audience
#·InterestCategoryAffinity×
01Reggie JacksonSports11.25×
02Brook LopezSports10.45×
03New Orleans PelicansSports5.30×
04Minnesota TimberwolvesSports3.24×
05Washington WizardsSports3.21×
06Charlotte HornetsSports3.16×
07Brooklyn NetsSports3.06×
08Phoenix SunsSports3.05×
09Houston RocketsSports2.92×
10LeBron JamesSports2.11×
11Sneaker collectingFashion & Accessoires2.05×
12Golden State WarriorsSports1.96×
13College basketballSports1.94×
14NBA FinalsSports1.92×
15Anime conventionLiterature1.82×
16Scooby-DooMovies & TV1.76×
17NBA playoffsSports1.75×
18Mobile gameGames1.71×
19Mixed martial artsSports1.67×
20Los Angeles LakersSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoothie King Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoothie King Center audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.19×
Convenience OrientationPREMIUM1.19×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoothie King Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoothie King Center have in United States?

Smoothie King Center has an estimated audience of 577,283 people in United States, concentrated in Louisiana and Mississippi.

02

What is the gender split and age of Smoothie King Center fans?

42.2% of Smoothie King Center fans are female, 57.8% are male, with an average age of 35.4 years.

03

Which brands do Smoothie King Center fans like most?

Smoothie King Center fans show strongest brand affinity for New Orleans Pelicans (5.3×), Houston Rockets (2.92×), and NBA Finals (1.92×) over the country average.

04

Where do Smoothie King Center fans live in United States?

Smoothie King Center fans in United States are most concentrated in Louisiana (reach ~300K), Mississippi (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Smoothie King Center fans also like?

Beyond Smoothie King Center itself, the audience over-indexes on Houston Rockets (2.92×), NBA Finals (1.92×), Mobile game (1.71×), and Minnesota Timberwolves (3.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smoothie King Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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