Spectrum Center Audience in United States
Spectrum Center has an estimated audience of 835,597 people in United States. 40.0% are female, 60.0% are male, average age 35.2. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, Hipster.
Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (10.81× the country average). Demographically, the Spectrum Center audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: POI · Subtype: Arena
Demographics of Spectrum Center fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 35.2 |
| Estimated audience size | 835,597 |
Audience persona
The typical Spectrum Center fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.81× | Internet & Social Media |
| Mathcore | 15.28× | Music & Radio |
| Governor of Michigan | 14.12× | Politics & Society |
| Grinch | 6.99× | Movies & TV |
| Hipster | 15.89× | Politics & Society |
| Elsword | 25.73× | Games |
| Wok | 9.76× | Food & Beverages |
| Fairy godmother | 11.02× | Literature |
| Harlow | 17.29× | Travel & Leisure |
| Vocal harmony | 6.46× | Music & Radio |
| Google Home | 8.68× | Technology & Electronics |
| Historic site | 5.65× | Arts & Culture |
| No Escape (1994 film) | 14.81× | Movies & TV |
| La Jolla | 11.44× | Travel & Leisure |
| Hibachi | 9.38× | Food & Beverages |
| Guitarist (magazine) | 12.27× | Music & Radio |
| TV Fanatic | 11.14× | Movies & TV |
| El Paso County, Colorado | 12.63× | Travel & Leisure |
| headspace | 9.04× | Health |
| Grace Slick | 8.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Risk Appetite | THRILL | 1.05 |
| Luxury Orientation | PREMIUM | 1.05 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.1% |
| Canada | 0.7% |
| United Kingdom | 0.5% |
See Spectrum Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for Spectrum Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.