Rascasse Audience Intelligence

Spectrum Center Audience in United States

A data profile of the people who buy, follow and care about Spectrum Center in United States — modelled from more than twelve digital signal sources. Spectrum Center has an estimated audience of 991,975 people in United States.

#38among Arena in United States#2146among POI in United States#2200in Sports

The average Spectrum Center fan in United States is 35.5 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, California.

Top brand affinities include Mobile game, NBA Finals, Houston Rockets, with strongest over-indexing on Mobile game (1.75× the country average).

Demographically, the Spectrum Center audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spectrum Center fan in United States is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spectrum Center profile in United States.

Audience size
992K
in United States
Gender
42.2%♀
57.8% male
Age
35.5
average years
Country rank
#23791
POI in United States
Fig. 01

Search interest · 12-month trend

+112%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spectrum Center fans

42.2% are female, 57.8% are male, average age 35.5.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Spectrum Center audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.5
Estimated audience size991,975
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Spectrum Center audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Spectrum Center audience comes from United States.

Worldwide audience distribution share by country for Spectrum Center
CountryShare
United States95.9%
Canada0.7%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spectrum Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Spectrum Center fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~600K28.97×
02South Carolina~100K8.25×
03Virginia~30K1.53×
04West Virginia~4K1.05×
05Alaska~2K0.90×
06Montana~2K0.84×
07South Dakota~2K0.84×
08North Dakota~1K0.84×
09Vermont~1K0.81×
10Rhode Island~2K0.75×
11Idaho~3K0.74×
12Hawaii~3K0.73×
13Delaware~2K0.73×
14Tennessee~10K0.72×
15New Mexico~3K0.72×
16Georgia~20K0.71×
17New Hampshire~2K0.70×
18Maine~2K0.70×
19Nebraska~3K0.64×
20Washington, District of Columbia~2K0.64×
21Mississippi~4K0.62×
22Iowa~4K0.59×
23Arkansas~4K0.58×
24Kansas~4K0.57×
25California~50K0.55×
26Utah~4K0.54×
27Kentucky~6K0.53×
28Oregon~5K0.53×
29Oklahoma~5K0.53×
30Louisiana~6K0.52×
31Nevada~4K0.52×
32Connecticut~4K0.49×
33Alabama~6K0.48×
34Maryland~7K0.46×
35Wisconsin~6K0.44×
36Missouri~6K0.43×
37Colorado~6K0.42×
38Minnesota~5K0.42×
39Indiana~6K0.41×
40Texas~30K0.40×
41Arizona~7K0.39×
42Massachusetts~6K0.37×
43Ohio~9K0.36×
44New Jersey~8K0.36×
45Washington~6K0.36×
46Florida~20K0.35×
47New York~20K0.35×
48Pennsylvania~10K0.35×
49Michigan~8K0.35×
50Illinois~9K0.31×
Fig. 06

Affinity by region

Affinity by region — Spectrum Center, United States
0.31×1.00×28.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spectrum Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spectrum Center audience
#·InterestCategoryAffinity×
01Reggie JacksonSports10.47×
02Washington WizardsSports3.71×
03Indiana PacersSports3.38×
04Minnesota TimberwolvesSports3.23×
05New Orleans PelicansSports3.17×
06Brooklyn NetsSports3.13×
07Phoenix SunsSports3.05×
08Charlotte HornetsSports2.97×
09Houston RocketsSports2.85×
10Sneaker collectingFashion & Accessoires2.15×
11LeBron JamesSports2.08×
12College basketballSports1.97×
13Golden State WarriorsSports1.95×
14NBA FinalsSports1.92×
15Anime conventionLiterature1.86×
16Mobile gameGames1.75×
17NBA playoffsSports1.72×
18Scooby-DooMovies & TV1.69×
19Mixed martial artsSports1.68×
20Los Angeles LakersSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spectrum Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spectrum Center audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Convenience OrientationPREMIUM1.20×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spectrum Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spectrum Center have in United States?

Spectrum Center has an estimated audience of 991,975 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of Spectrum Center fans?

42.2% of Spectrum Center fans are female, 57.8% are male, with an average age of 35.5 years.

03

Which brands do Spectrum Center fans like most?

Spectrum Center fans show strongest brand affinity for Mobile game (1.75×), NBA Finals (1.92×), and Houston Rockets (2.85×) over the country average.

04

Where do Spectrum Center fans live in United States?

Spectrum Center fans in United States are most concentrated in North Carolina (reach ~600K), South Carolina (reach ~100K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Spectrum Center fans also like?

Beyond Spectrum Center itself, the audience over-indexes on NBA Finals (1.92×), Houston Rockets (2.85×), Minnesota Timberwolves (3.23×), and Phoenix Suns (3.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See Spectrum Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spectrum Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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