Sperry Top-Sider Audience in United States

Sperry Top-Sider has an estimated audience of 1,318,412 people in United States. 60.5% are female, 39.5% are male, average age 41.8. Top regions: California, Florida, Texas. Top brand affinities: PSV Eindhoven, Diane von Fürstenberg, Boston Marathon, Horoscope, ModCloth.

The average Sperry Top-Sider fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include PSV Eindhoven, Diane von Fürstenberg, Boston Marathon, with strongest over-indexing on PSV Eindhoven (55.36× the country average). Demographically, the Sperry Top-Sider audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Sperry Top-Sider fans

Demographic split for Sperry Top-Sider audience in United States
MetricValue
Female60.5%
Male39.5%
Average age41.8
Estimated audience size1,318,412

Audience persona

The typical Sperry Top-Sider fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Sperry Top-Sider in United States
RegionReachAffinity
California185,4051.28×
Florida125,7131.41×
Texas105,2010.93×
New York81,2681.1×
North Carolina51,0191.29×
Pennsylvania44,2471×
Georgia41,9751.03×
Illinois41,3510.94×
Virginia40,8781.27×
Massachusetts40,5871.56×
Ohio36,3420.89×
New Jersey34,7891.04×
Michigan34,4201×
Washington29,0501.1×
Maryland27,3181.21×
Tennessee27,2331.03×
South Carolina27,1311.37×
Arizona23,9860.89×
Connecticut23,2081.76×
Missouri22,6101.06×
Louisiana22,1321.3×
Indiana19,9850.83×
Oregon19,6471.3×
Colorado18,7870.9×
Alabama17,2500.94×
Kentucky16,2930.99×
Minnesota15,7040.83×
Wisconsin14,8270.75×
Nevada12,1920.96×
Oklahoma11,8990.81×
Utah11,0390.93×
Mississippi8,9320.82×
Kansas8,9000.86×
Arkansas7,9350.73×
Iowa7,3280.67×
Maine7,2711.54×
Hawaii6,3321.12×
Rhode Island6,2581.49×
New Hampshire5,9141.14×
Idaho5,6290.85×
Washington, District of Columbia5,5641.4×
Nebraska4,6010.7×
West Virginia3,9330.64×
New Mexico3,8670.58×
Delaware3,4330.94×
Montana2,9080.8×
Vermont2,0770.9×
Alaska1,7660.63×
South Dakota1,4350.47×
North Dakota1,2330.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sperry Top-Sider audience
BrandAffinityCategory
PSV Eindhoven55.36×Sports
Diane von Fürstenberg42.23×Fashion & Accessoires
Boston Marathon16.34×Sports
Horoscope9.27×Health
ModCloth22.41×Fashion & Accessoires
Boat shoe26.02×Fashion & Accessoires
Planet Fitness3.24×Sports
Blended whiskey9.91×Food & Beverages
Day trading8.82×Business & Career
Keds (shoes)21.77×Fashion & Accessoires
Diaper bag4.77×Kids & Family
Indianapolis Motor Speedway10.03×Sports
Tory Burch5.3×Fashion & Accessoires
Roulette9.99×Games
J.Crew Factory7.34×Shopping
Cross-country skiing10.12×Sports
MSN2.57×News
Back to the Future9.11×Movies & TV
Wellington boot21.75×Fashion & Accessoires
FC Bayern Munich4.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sperry Top-Sider audience
TraitClusterScore
Luxury OrientationPREMIUM2.48
Design AffinityPREMIUM1.9
Risk AppetiteTHRILL1.8
SustainabilityBALANCE1.67
IndulgenceJOY1.52
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Sperry Top-Sider
CountryShare
United States70.0%
United Kingdom6.6%
Italy5.7%

See Sperry Top-Sider audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sperry Top-Sider have in United States?

Sperry Top-Sider has an estimated audience of 1,318,412 people in United States, concentrated in California and Florida.

What is the gender split and age of Sperry Top-Sider fans?

60.5% of Sperry Top-Sider fans are female, 39.5% are male, with an average age of 41.8 years.

Which brands do Sperry Top-Sider fans like most?

Sperry Top-Sider fans show strongest brand affinity for PSV Eindhoven (55.36×), Diane von Fürstenberg (42.23×), and Boston Marathon (16.34×) over the country average.

Where do Sperry Top-Sider fans live in United States?

Sperry Top-Sider fans in United States are most concentrated in California (reach 185,405), Florida (reach 125,713), and Texas (reach 105,201). These three regions account for the largest share of the active audience.

What other brands do Sperry Top-Sider fans also like?

Beyond Sperry Top-Sider itself, the audience over-indexes on Diane von Fürstenberg (42.23×), Boston Marathon (16.34×), Horoscope (9.27×), and ModCloth (22.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sperry Top-Sider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.