Springdale, Arkansas Audience in United States
Springdale, Arkansas has an estimated audience of 844,058 people in United States. 62.0% are female, 38.0% are male, average age 42.1. Top brand affinities: Moto Guzzi, Life insurance, Children's clothing, Lawn mower, Home insurance.
Top brand affinities include Moto Guzzi, Life insurance, Children's clothing, with strongest over-indexing on Moto Guzzi (17.11× the country average). Demographically, the Springdale, Arkansas audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Springdale, Arkansas fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 42.1 |
| Estimated audience size | 844,058 |
Audience persona
The typical Springdale, Arkansas fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 17.11× | Cars & Mobility |
| Life insurance | 1.61× | Business & Career |
| Children's clothing | 1.51× | Fashion & Accessoires |
| Lawn mower | 1.8× | Home & Garden |
| Home insurance | 1.57× | Business & Career |
| Bundesliga | 3.11× | Sports |
| Weather forecasting | 1.73× | Home & Garden |
| Standup paddleboarding | 2.01× | Sports |
| Cincinnati Reds | 1.87× | Sports |
| Garden furniture | 1.69× | Home & Garden |
| Efficient energy use | 1.67× | Technology & Electronics |
| Slow cooker | 1.61× | Food & Beverages |
| Buick | 2.15× | Cars & Mobility |
| Flea market | 1.72× | Home & Garden |
| Single-family detached home | 1.97× | Home & Garden |
| Michael Kors | 1.54× | Fashion & Accessoires |
| Dishwasher | 1.71× | Home & Garden |
| Houzz | 1.67× | Home & Garden |
| GMC | 1.59× | Cars & Mobility |
| Energy bar | 1.71× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.53 |
| Price Sensitivity | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.15 |
| Tradition | CONSERVATISM | 1.14 |
| DIY Mentality | THRILL | 1.11 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.6% |
| Canada | 6.8% |
| Germany | 2.4% |
See Springdale, Arkansas audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Springdale, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.