Springdale, Arkansas Audience in United States

Springdale, Arkansas logo

Springdale, Arkansas has an estimated audience of 844,058 people in United States. 62.0% are female, 38.0% are male, average age 42.1. Top brand affinities: Pillow, The Tree of Life (film), Sin Embargo MX, Bulacan, iPEC Coaching.

Top brand affinities include Pillow, The Tree of Life (film), Sin Embargo MX, with strongest over-indexing on Pillow (1.73× the country average). Demographically, the Springdale, Arkansas audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Springdale, Arkansas fans

Demographic split for Springdale, Arkansas audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.1
Estimated audience size844,058

Audience persona

The typical Springdale, Arkansas fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Springdale, Arkansas audience
BrandAffinityCategory
Pillow1.73×Home & Garden
The Tree of Life (film)1.69×Movies & TV
Sin Embargo MX3.11×News
Bulacan2.01×Travel & Leisure
iPEC Coaching1.68×Business & Career
York Minster1.78×Travel & Leisure
Digital literacy2.15×Internet & Social Media
Jbc1.58×Kids & Family
Seven Sister States1.69×
Computer literacy1.54×Business & Career
Plastic shopping bag1.54×
Brive-la-Gaillarde2.03×
On Horsemanship3.39×Literature
The Jeremy Kyle Show1.51×Movies & TV
Tate St Ives1.51×
Pips, Chips & Videoclips2.2×Music & Radio
Ilhéus1.67×Travel & Leisure
Urla, İzmir1.78×Travel & Leisure
Tonight with Boy Abunda1.72×Movies & TV
JBK Horse Shows2.02×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Springdale, Arkansas audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
Price SensitivityPREMIUM1.31
Need for SecurityCONSERVATISM1.15
TraditionCONSERVATISM1.14
DIY MentalityTHRILL1.11
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Springdale, Arkansas
CountryShare
United States89.6%
Canada6.8%
Germany2.4%

See Springdale, Arkansas audiences in other countries

More Department store audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Springdale, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.