Rascasse Audience Intelligence

Springdale, Arkansas Audience in United States

A data profile of the people who buy, follow and care about Springdale, Arkansas in United States — modelled from more than twelve digital signal sources. Springdale, Arkansas has an estimated audience of 844,058 people in United States.

#94among Department store in United States#2474among POI in United States#2011in Travel & Leisure

The average Springdale, Arkansas fan in United States is 42.1 years old, more female, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, Utah, Ohio.

Top brand affinities include Hardware store, Home Appliances, Pharmacy, with strongest over-indexing on Hardware store (2.34× the country average).

Demographically, the Springdale, Arkansas audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Springdale, Arkansas fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Hardware store.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Springdale, Arkansas profile in United States.

Audience size
844K
in United States
Gender
62.0%♀
38.0% male
Age
42.1
average years
Country rank
#26503
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Springdale, Arkansas fans

62.0% are female, 38.0% are male, average age 42.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Springdale, Arkansas audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.1
Estimated audience size844,058
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Springdale, Arkansas audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Springdale, Arkansas audience comes from United States.

Worldwide audience distribution share by country for Springdale, Arkansas
CountryShare
United States89.5%
Canada6.8%
Germany2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Springdale, Arkansas audience in United States is strongest.

Fig. 05

Top regions by affinity

Springdale, Arkansas fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K23.11×
02Utah~60K7.70×
03Oklahoma~20K1.79×
04Ohio~40K1.40×
05Missouri~20K1.16×
06Kansas~7K1.02×
07Montana~2K0.80×
08Connecticut~6K0.76×
09Vermont~1K0.75×
10Alaska~1K0.71×
11Rhode Island~2K0.69×
12Pennsylvania~20K0.68×
13Kentucky~7K0.67×
14Delaware~2K0.67×
15North Dakota~1K0.66×
16South Dakota~1K0.63×
17Washington~10K0.60×
18Maine~2K0.60×
19South Carolina~8K0.59×
20Nevada~5K0.58×
21New Hampshire~2K0.58×
22Iowa~4K0.55×
23Hawaii~2K0.55×
24West Virginia~2K0.54×
25Wisconsin~7K0.53×
26Alabama~6K0.53×
27Oregon~5K0.53×
28Idaho~2K0.53×
29Mississippi~4K0.52×
30Nebraska~2K0.51×
31Washington, District of Columbia~1K0.50×
32New Mexico~2K0.48×
33Maryland~7K0.47×
34Louisiana~5K0.42×
35Arizona~7K0.41×
36Tennessee~7K0.40×
37Colorado~5K0.35×
38Texas~20K0.34×
39Indiana~5K0.33×
40Minnesota~4K0.33×
41Illinois~8K0.29×
42New Jersey~6K0.29×
43North Carolina~7K0.28×
44Virginia~6K0.27×
45Massachusetts~5K0.27×
46Georgia~7K0.26×
47Michigan~6K0.26×
48California~20K0.23×
49New York~10K0.21×
50Florida~10K0.20×
Fig. 06

Affinity by region

Affinity by region — Springdale, Arkansas, United States
0.20×1.00×23.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Springdale, Arkansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Springdale, Arkansas audience
#·InterestCategoryAffinity×
01Cincinnati RedsSports2.98×
02Microwave ovenHome & Garden2.57×
03Non-alcoholic beverageFood & Beverages2.37×
04Hardware storeHome & Garden2.34×
05Weather forecastingHome & Garden2.31×
06PharmacyBusiness & Career2.14×
07Life insuranceBusiness & Career1.95×
08Discount storesShopping1.89×
09Charitable organizationPolitics & Society1.83×
10Children's clothingFashion & Accessoires1.83×
11TraditionPolitics & Society1.77×
12United Parcel ServiceBusiness & Career1.75×
13Credit (finance)Business & Career1.71×
14Home AppliancesHome & Garden1.69×
15Discounts and allowancesShopping1.66×
16Veterinary medicineBusiness & Career1.63×
17Nonprofit organizationPolitics & Society1.60×
18SupermarketShopping1.58×
19GrillingFood & Beverages1.52×
20Snack foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Springdale, Arkansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Springdale, Arkansas audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.91×
Community OrientationOPEN1.83×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Springdale, Arkansas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Early Adopter MentalityPOWER0.61×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Springdale, Arkansas have in United States?

Springdale, Arkansas has an estimated audience of 844,058 people in United States, concentrated in Arkansas and Utah.

02

What is the gender split and age of Springdale, Arkansas fans?

62.0% of Springdale, Arkansas fans are female, 38.0% are male, with an average age of 42.1 years.

03

Which brands do Springdale, Arkansas fans like most?

Springdale, Arkansas fans show strongest brand affinity for Hardware store (2.34×), Home Appliances (1.69×), and Pharmacy (2.14×) over the country average.

04

Where do Springdale, Arkansas fans live in United States?

Springdale, Arkansas fans in United States are most concentrated in Arkansas (reach ~200K), Utah (reach ~60K), and Ohio (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Springdale, Arkansas fans also like?

Beyond Springdale, Arkansas itself, the audience over-indexes on Home Appliances (1.69×), Pharmacy (2.14×), Microwave oven (2.57×), and Nonprofit organization (1.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Springdale, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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