St. Louis Audience in United States
St. Louis has an estimated audience of 5,450,088 people in United States. 55.7% are female, 44.3% are male, average age 36.0. Top regions: Missouri, Illinois, California. Top brand affinities: John Stuart Mill, Julio Cesar Chavez Jr., Consequence (rapper), Graham Greene (actor), Tierra Cali.
The average St. Louis fan in United States is 36.0 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, California. Top brand affinities include John Stuart Mill, Julio Cesar Chavez Jr., Consequence (rapper), with strongest over-indexing on John Stuart Mill (7.75× the country average). Demographically, the St. Louis audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of St. Louis fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 36.0 |
| Estimated audience size | 5,450,088 |
Audience persona
The typical St. Louis fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for John Stuart Mill.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 869,112 | 9.89× |
| Illinois | 470,983 | 2.59× |
| California | 356,592 | 0.59× |
| Texas | 340,293 | 0.73× |
| Florida | 246,378 | 0.67× |
| New York | 204,539 | 0.67× |
| Indiana | 152,378 | 1.53× |
| Tennessee | 142,465 | 1.3× |
| Ohio | 135,160 | 0.81× |
| Georgia | 126,185 | 0.75× |
| Michigan | 114,270 | 0.8× |
| Pennsylvania | 112,308 | 0.61× |
| North Carolina | 112,288 | 0.68× |
| Virginia | 96,830 | 0.73× |
| Wisconsin | 96,401 | 1.18× |
| Kentucky | 92,662 | 1.36× |
| New Jersey | 80,568 | 0.58× |
| Kansas | 78,115 | 1.82× |
| Arkansas | 77,880 | 1.73× |
| Oklahoma | 76,431 | 1.26× |
| Colorado | 74,226 | 0.86× |
| Iowa | 73,151 | 1.63× |
| Washington | 71,479 | 0.65× |
| Arizona | 70,476 | 0.63× |
| Minnesota | 68,812 | 0.88× |
| Massachusetts | 68,597 | 0.64× |
| Maryland | 62,563 | 0.67× |
| Alabama | 55,392 | 0.73× |
| Louisiana | 55,351 | 0.79× |
| South Carolina | 48,106 | 0.59× |
| Mississippi | 42,966 | 0.96× |
| Oregon | 36,063 | 0.58× |
| Nebraska | 32,019 | 1.17× |
| Nevada | 31,390 | 0.6× |
| Connecticut | 30,056 | 0.55× |
| Utah | 27,528 | 0.56× |
| New Mexico | 16,183 | 0.59× |
| Washington, District of Columbia | 13,612 | 0.83× |
| Idaho | 13,141 | 0.48× |
| West Virginia | 12,754 | 0.5× |
| Hawaii | 11,933 | 0.51× |
| South Dakota | 10,825 | 0.86× |
| New Hampshire | 9,823 | 0.46× |
| Maine | 8,801 | 0.45× |
| Montana | 7,977 | 0.53× |
| Rhode Island | 7,726 | 0.45× |
| Delaware | 7,685 | 0.51× |
| North Dakota | 6,576 | 0.59× |
| Alaska | 5,691 | 0.49× |
| Wyoming | 4,523 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Stuart Mill | 7.75× | Politics & Society |
| Julio Cesar Chavez Jr. | 2.41× | Sports |
| Consequence (rapper) | 2.06× | Music & Radio |
| Graham Greene (actor) | 1.58× | |
| Tierra Cali | 1.86× | Travel & Leisure |
| Ken Griffey Jr. | 1.91× | Sports |
| Grover Cleveland | 1.65× | Politics & Society |
| John Key | 4.45× | Politics & Society |
| Fernando Valenzuela | 2.17× | Sports |
| Nasal cavity | 1.52× | Health |
| Nick Jr. (Australia) | 1.56× | Kids & Family |
| Otto Graham | 3.27× | Sports |
| E-box | 1.85× | Health |
| Shelby Foote | 1.84× | Literature |
| Hypothec | 1.65× | Business & Career |
| Alan Greenspan | 1.85× | Business & Career |
| New York Harbor | 1.71× | Travel & Leisure |
| Austin360 | 1.83× | Sports |
| The Radiators (American band) | 3.35× | Music & Radio |
| Rajasthan | 1.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.21 |
| Sports Activity | POWER | 1.21 |
| Extroversion | THRILL | 1.15 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.4% |
| Mexico | 12.4% |
| France | 4.5% |
See St. Louis audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does St. Louis have in United States?
St. Louis has an estimated audience of 5,450,088 people in United States, concentrated in Missouri and Illinois.
What is the gender split and age of St. Louis fans?
55.7% of St. Louis fans are female, 44.3% are male, with an average age of 36.0 years.
Which brands do St. Louis fans like most?
St. Louis fans show strongest brand affinity for John Stuart Mill (7.75×), Julio Cesar Chavez Jr. (2.41×), and Consequence (rapper) (2.06×) over the country average.
Where do St. Louis fans live in United States?
St. Louis fans in United States are most concentrated in Missouri (reach 869,112), Illinois (reach 470,983), and California (reach 356,592). These three regions account for the largest share of the active audience.
What other brands do St. Louis fans also like?
Beyond St. Louis itself, the audience over-indexes on Julio Cesar Chavez Jr. (2.41×), Consequence (rapper) (2.06×), Graham Greene (actor) (1.58×), and Tierra Cali (1.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for St. Louis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.