Rascasse Audience Intelligence

The Columbus Dispatch Audience in United States

A data profile of the people who buy, follow and care about The Columbus Dispatch in United States — modelled from more than twelve digital signal sources. The Columbus Dispatch has an estimated audience of 691,168 people in United States.

#103among Newspaper in United States#952among Website / Newspaper / Magazine in United States#235in News

The average The Columbus Dispatch fan in United States is 43.3 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, California.

Top brand affinities include Columbus Blue Jackets, FedEx, Mortgage loans, with strongest over-indexing on Columbus Blue Jackets (63.28× the country average).

Demographically, the The Columbus Dispatch audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Columbus Dispatch fan in United States is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Columbus Blue Jackets.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Columbus Dispatch profile in United States.

Audience size
691K
in United States
Gender
59.6%♀
40.4% male
Age
43.3
average years
Country rank
#30157
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Columbus Dispatch

59.6% are female, 40.4% are male, average age 43.3.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for The Columbus Dispatch audience in United States
MetricValue
Female59.6%
Male40.4%
Average age43.3
Estimated audience size691,168
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the The Columbus Dispatch audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4926%
50+27%
Fig. 04

Worldwide distribution

98.3%

of the worldwide The Columbus Dispatch audience comes from United States.

Worldwide audience distribution share by country for The Columbus Dispatch
CountryShare
United States98.3%
China0.6%
Philippines0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Columbus Dispatch audience in United States is strongest.

Fig. 05

Top regions by affinity

The Columbus Dispatch fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~500K33.56×
02West Virginia~4K1.10×
03Kentucky~9K1.01×
04Michigan~20K0.95×
05Alaska~1K0.93×
06Washington, District of Columbia~2K0.89×
07North Dakota~1K0.89×
08Vermont~1K0.88×
09South Dakota~1K0.86×
10Florida~40K0.82×
11Alabama~8K0.82×
12Montana~2K0.81×
13Minnesota~8K0.80×
14Missouri~9K0.79×
15Hawaii~2K0.79×
16Delaware~2K0.79×
17South Carolina~8K0.78×
18Mississippi~4K0.77×
19Idaho~3K0.77×
20Rhode Island~2K0.76×
21New Hampshire~2K0.74×
22Maine~2K0.74×
23Nebraska~3K0.72×
24Tennessee~10K0.71×
25New Mexico~2K0.71×
26Oklahoma~5K0.66×
27Nevada~4K0.66×
28Utah~4K0.66×
29Iowa~4K0.66×
30Arkansas~4K0.65×
31Arizona~9K0.63×
32Kansas~3K0.63×
33Indiana~8K0.61×
34Louisiana~5K0.61×
35Connecticut~4K0.57×
36Oregon~4K0.55×
37North Carolina~10K0.54×
38Virginia~9K0.53×
39Colorado~6K0.51×
40Illinois~10K0.50×
41Wisconsin~5K0.50×
42Pennsylvania~10K0.49×
43Georgia~10K0.46×
44Maryland~6K0.46×
45Washington~6K0.43×
46Massachusetts~6K0.43×
47New Jersey~7K0.40×
48New York~10K0.34×
49Texas~20K0.25×
50California~20K0.23×
Fig. 06

Affinity by region

Affinity by region — The Columbus Dispatch, United States
0.23×1.00×33.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Columbus Dispatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Columbus Dispatch audience
#·InterestCategoryAffinity×
01Columbus Blue JacketsSports63.28×
02Bauer HockeySports17.84×
03Calgary FlamesSports15.46×
04Cleveland GuardiansSports7.58×
05Cincinnati RedsSports6.63×
06Seattle MarinersSports5.62×
07QVCMovies & TV5.46×
08Sustainable energyHome & Garden5.03×
09FedExBusiness & Career4.79×
10Renewable energyBusiness & Career3.83×
11Mortgage loansBusiness & Career3.61×
12Discount storesShopping3.37×
13Vehicle insuranceCars & Mobility3.19×
14PinterestInternet & Social Media2.60×
15Shopping mallsShopping2.41×
16SubwayFood & Beverages2.38×
17McDonald'sFood & Beverages2.36×
18IKEAHome & Garden2.32×
19AirbnbTravel & Leisure2.09×
20FurnitureHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Columbus Dispatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Columbus Dispatch audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.07×
Family OrientationCONSERVATISM2.06×
PatriotismCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Columbus Dispatch audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Columbus Dispatch have in United States?

The Columbus Dispatch has an estimated audience of 691,168 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of The Columbus Dispatch fans?

59.6% of The Columbus Dispatch fans are female, 40.4% are male, with an average age of 43.3 years.

03

Which brands do The Columbus Dispatch fans like most?

The Columbus Dispatch fans show strongest brand affinity for Columbus Blue Jackets (63.28×), FedEx (4.79×), and Mortgage loans (3.61×) over the country average.

04

Where do The Columbus Dispatch fans live in United States?

The Columbus Dispatch fans in United States are most concentrated in Ohio (reach ~500K), Florida (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Columbus Dispatch fans also like?

Beyond The Columbus Dispatch itself, the audience over-indexes on FedEx (4.79×), Mortgage loans (3.61×), Cleveland Guardians (7.58×), and Pinterest (2.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Columbus Dispatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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