The Columbus Dispatch Audience in United States

The Columbus Dispatch logo

The Columbus Dispatch has an estimated audience of 692,867 people in United States. 59.6% are female, 40.4% are male, average age 43.3. Top regions: Ohio, Florida, Michigan. Top brand affinities: Columbus Blue Jackets, Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Capital One.

The average The Columbus Dispatch fan in United States is 43.3 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Michigan. Top brand affinities include Columbus Blue Jackets, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Columbus Blue Jackets (46.97× the country average). Demographically, the The Columbus Dispatch audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Columbus Dispatch fans

Demographic split for The Columbus Dispatch audience in United States
MetricValue
Female59.6%
Male40.4%
Average age43.3
Estimated audience size692,867

Audience persona

The typical The Columbus Dispatch fan in United States is more female, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Columbus Blue Jackets.

Top regions in United States

Top regions ranked by reach for The Columbus Dispatch in United States
RegionReachAffinity
Ohio519,65134.29×
Florida38,2700.82×
Michigan17,5770.97×
California11,5680.15×
New York11,2740.29×
Illinois10,9340.47×
North Carolina10,5760.51×
Pennsylvania10,1990.44×
Texas8,9220.15×
Kentucky8,8441.02×
Tennessee8,3270.6×
Georgia8,2220.39×
Virginia7,9720.47×
South Carolina7,8490.75×
Indiana6,9390.55×
Colorado4,1670.38×
Nevada3,6050.54×
Mississippi3,5800.63×
West Virginia3,4941.08×
Massachusetts3,3150.24×
New Jersey3,2740.19×
Washington3,1760.23×
Maryland2,9020.24×
Oregon2,7600.35×
Wisconsin2,3100.22×
Washington, District of Columbia1,6380.79×
Connecticut1,5130.22×
Kansas1,4480.27×
Arkansas1,4060.25×
Louisiana1,3190.15×
Oklahoma9450.12×
Iowa8880.16×
Maine7400.3×
New Hampshire7260.27×
New Mexico6950.2×
Rhode Island6880.31×
Utah6670.11×
Arizona6130.04×
Nebraska5930.17×
Idaho4670.13×
Montana4540.24×
Hawaii4320.15×
Delaware4070.21×
Vermont3710.3×
Missouri2630.02×
South Dakota2520.16×
Alabama2130.02×
Wyoming1980.19×
Alaska1960.13×
Minnesota1850.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Columbus Dispatch audience
BrandAffinityCategory
Columbus Blue Jackets46.97×Sports
Autism Awareness10×Health
Diabetes mellitus awareness6.87×Health
Kia Sportage20×Cars & Mobility
Capital One3.41×Business & Career
Singer-songwriter3.35×Music & Radio
Aaron Rodgers5.23×Sports
Microblogging6.95×Technology & Electronics
Google Maps2.88×Internet & Social Media
Cleveland Browns4.58×Sports
Income tax7.33×Business & Career
Orange Julius20×Food & Beverages
Seattle Mariners4.5×Sports
Cleveland Guardians5.37×Sports
Honda HR-V14.72×Cars & Mobility
United States Postal Service2.31×Business & Career
Bauer Hockey16.03×Sports
Indeed.com2.27×Business & Career
CarGurus3.05×Cars & Mobility
AccuWeather3.35×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Columbus Dispatch audience
TraitClusterScore
Urban LifestyleOPEN1.23
PatriotismCONSERVATISM1.22
Family OrientationCONSERVATISM1.19
Community OrientationOPEN1.13
Need for SecurityCONSERVATISM1.12
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for The Columbus Dispatch
CountryShare
United States98.4%
China0.6%
Philippines0.1%

See The Columbus Dispatch audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Columbus Dispatch have in United States?

The Columbus Dispatch has an estimated audience of 692,867 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of The Columbus Dispatch fans?

59.6% of The Columbus Dispatch fans are female, 40.4% are male, with an average age of 43.3 years.

Which brands do The Columbus Dispatch fans like most?

The Columbus Dispatch fans show strongest brand affinity for Columbus Blue Jackets (46.97×), Autism Awareness (10×), and Diabetes mellitus awareness (6.87×) over the country average.

Where do The Columbus Dispatch fans live in United States?

The Columbus Dispatch fans in United States are most concentrated in Ohio (reach 519,651), Florida (reach 38,270), and Michigan (reach 17,577). These three regions account for the largest share of the active audience.

What other brands do The Columbus Dispatch fans also like?

Beyond The Columbus Dispatch itself, the audience over-indexes on Autism Awareness (10×), Diabetes mellitus awareness (6.87×), Kia Sportage (20×), and Capital One (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Columbus Dispatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.