The Times-Picayune Audience in United States
The Times-Picayune has an estimated audience of 1,308,809 people in United States. 58.2% are female, 41.8% are male, average age 43.2. Top brand affinities: Graham Greene, Pillow, Nebraska, Necktie, Larry Mullen, Jr..
Top brand affinities include Graham Greene, Pillow, Nebraska, with strongest over-indexing on Graham Greene (8× the country average). Demographically, the The Times-Picayune audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Times-Picayune fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.2 |
| Estimated audience size | 1,308,809 |
Audience persona
The typical The Times-Picayune fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Graham Greene.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene | 8× | Literature |
| Pillow | 2.17× | Home & Garden |
| Nebraska | 1.85× | Travel & Leisure |
| Necktie | 1.58× | Fashion & Accessoires |
| Larry Mullen, Jr. | 8.35× | Music & Radio |
| Graham Greene (actor) | 1.63× | |
| Mariel Hemingway | 2.14× | Fashion & Accessoires |
| International University of Business Agriculture and Technology | 1.66× | Business & Career |
| Gemma Ward | 2.52× | Fashion & Accessoires |
| IWeb | 1.57× | |
| Les Brown (bandleader) | 1.71× | Music & Radio |
| Otto Graham | 1.57× | Sports |
| FOX13 & myfoxtampabay.com | 1.66× | Movies & TV |
| Davao Region | 1.83× | Travel & Leisure |
| The Radiators (American band) | 1.58× | Music & Radio |
| Adventureland (Iowa) | 1.66× | |
| Anda, Pangasinan | 1.59× | Travel & Leisure |
| lose it | 1.6× | |
| Jebel Ali Free Zone | 1.75× | Business & Career |
| Reason Foundation | 1.57× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.14 |
| Career Orientation | POWER | 1.12 |
| Quality Awareness | PREMIUM | 1.09 |
| Design Affinity | PREMIUM | 1.06 |
| Spirituality | BALANCE | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.0% |
| United Kingdom | 0.7% |
| China | 0.4% |
See The Times-Picayune audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Times-Picayune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.