The Times-Picayune Audience in United States
The Times-Picayune has an estimated audience of 1,308,809 people in United States. 58.2% are female, 41.8% are male, average age 43.2. Top brand affinities: New Orleans Saints, New Orleans Pelicans, Weather forecasting, New England Patriots, Nightlife.
Top brand affinities include New Orleans Saints, New Orleans Pelicans, Weather forecasting, with strongest over-indexing on New Orleans Saints (8.35× the country average). Demographically, the The Times-Picayune audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Times-Picayune fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.2 |
| Estimated audience size | 1,308,809 |
Audience persona
The typical The Times-Picayune fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for New Orleans Saints.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Orleans Saints | 8.35× | Sports |
| New Orleans Pelicans | 8× | Sports |
| Weather forecasting | 2.17× | Home & Garden |
| New England Patriots | 1.6× | Sports |
| Nightlife | 1.57× | Arts & Culture |
| Chicago Bulls | 1.55× | Sports |
| Houston Astros | 1.97× | Sports |
| QVC | 1.61× | Movies & TV |
| Houston Rockets | 1.62× | Sports |
| Hypermarket | 1.66× | Shopping |
| Los Angeles Rams | 1.71× | Sports |
| Dallas Cowboys | 1.52× | Sports |
| Houston Texans | 1.65× | Sports |
| New York Knicks | 1.57× | Sports |
| New York Giants | 1.63× | Sports |
| Motorboat | 1.75× | Cars & Mobility |
| Atlanta Falcons | 1.57× | Sports |
| Houzz | 1.56× | Home & Garden |
| Los Angeles Clippers | 1.58× | Sports |
| Butcher | 1.83× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.14 |
| Career Orientation | POWER | 1.12 |
| Quality Awareness | PREMIUM | 1.09 |
| Design Affinity | PREMIUM | 1.06 |
| Spirituality | BALANCE | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.0% |
| United Kingdom | 0.7% |
| China | 0.4% |
See The Times-Picayune audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Times-Picayune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.