Rascasse Audience Intelligence

The Times-Picayune Audience in United States

A data profile of the people who buy, follow and care about The Times-Picayune in United States — modelled from more than twelve digital signal sources. The Times-Picayune has an estimated audience of 1,306,588 people in United States.

#46among Newspaper in United States#605among Website / Newspaper / Magazine in United States#129in News

The average The Times-Picayune fan in United States is 43.2 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Mississippi, Texas.

Top brand affinities include New Orleans Saints, New Orleans Pelicans, TMZ, with strongest over-indexing on New Orleans Saints (6.86× the country average).

Demographically, the The Times-Picayune audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Times-Picayune fan in United States is more female, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for New Orleans Saints.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Times-Picayune profile in United States.

Audience size
1.3M
in United States
Gender
58.2%♀
41.8% male
Age
43.2
average years
Country rank
#19645
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Times-Picayune

58.2% are female, 41.8% are male, average age 43.2.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for The Times-Picayune audience in United States
MetricValue
Female58.2%
Male41.8%
Average age43.2
Estimated audience size1,306,588
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the The Times-Picayune audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4928%
50+24%
Fig. 04

Worldwide distribution

98.0%

of the worldwide The Times-Picayune audience comes from United States.

Worldwide audience distribution share by country for The Times-Picayune
CountryShare
United States98.0%
United Kingdom0.7%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Times-Picayune audience in United States is strongest.

Fig. 05

Top regions by affinity

The Times-Picayune fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~500K31.02×
02Mississippi~60K5.43×
03Alabama~20K1.05×
04Washington, District of Columbia~4K0.95×
05South Dakota~3K0.94×
06Alaska~3K0.94×
07North Dakota~3K0.94×
08Vermont~2K0.94×
09West Virginia~6K0.92×
10Hawaii~5K0.92×
11Rhode Island~4K0.92×
12Montana~3K0.92×
13Delaware~3K0.92×
14New Hampshire~5K0.91×
15Maine~4K0.91×
16Utah~10K0.90×
17Kansas~9K0.90×
18Idaho~6K0.90×
19New Mexico~6K0.90×
20Nevada~10K0.88×
21Nebraska~6K0.88×
22Iowa~9K0.87×
23Wisconsin~20K0.85×
24Arkansas~9K0.83×
25Oklahoma~10K0.82×
26Oregon~10K0.81×
27Connecticut~10K0.80×
28Arizona~20K0.78×
29Indiana~20K0.77×
30Kentucky~10K0.76×
31Ohio~30K0.75×
32Missouri~20K0.74×
33South Carolina~10K0.73×
34Michigan~20K0.72×
35Colorado~10K0.72×
36Maryland~20K0.71×
37Minnesota~10K0.71×
38New Jersey~20K0.69×
39Massachusetts~20K0.69×
40Tennessee~20K0.68×
41Pennsylvania~30K0.66×
42Washington~20K0.64×
43North Carolina~20K0.61×
44Virginia~20K0.61×
45Georgia~20K0.59×
46Illinois~20K0.55×
47Texas~60K0.49×
48Florida~40K0.47×
49New York~30K0.47×
50California~50K0.38×
Fig. 06

Affinity by region

Affinity by region — The Times-Picayune, United States
0.38×1.00×31.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Times-Picayune audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Times-Picayune audience
#·InterestCategoryAffinity×
01New Orleans PelicansSports7.17×
02New Orleans SaintsSports6.86×
03ButcherFood & Beverages3.06×
04Weather forecastingHome & Garden2.84×
05HypermarketShopping2.31×
06Microwave ovenHome & Garden2.04×
07TMZInternet & Social Media1.92×
08Online newspaperNews1.90×
09Masters TournamentSports1.83×
10PharmacyBusiness & Career1.73×
11Rail transportTravel & Leisure1.71×
12Detroit TigersSports1.69×
13Hardware storeHome & Garden1.64×
14Life insuranceBusiness & Career1.61×
15Super BowlSports1.55×
16Charitable organizationPolitics & Society1.55×
17United Parcel ServiceBusiness & Career1.53×
18United AirlinesTravel & Leisure1.52×
19FedExBusiness & Career1.51×
20Britney SpearsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Times-Picayune audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Times-Picayune audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
Community OrientationOPEN1.55×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Times-Picayune audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
ExtroversionTHRILL0.73×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Times-Picayune have in United States?

The Times-Picayune has an estimated audience of 1,306,588 people in United States, concentrated in Louisiana and Mississippi.

02

What is the gender split and age of The Times-Picayune fans?

58.2% of The Times-Picayune fans are female, 41.8% are male, with an average age of 43.2 years.

03

Which brands do The Times-Picayune fans like most?

The Times-Picayune fans show strongest brand affinity for New Orleans Saints (6.86×), New Orleans Pelicans (7.17×), and TMZ (1.92×) over the country average.

04

Where do The Times-Picayune fans live in United States?

The Times-Picayune fans in United States are most concentrated in Louisiana (reach ~500K), Mississippi (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Times-Picayune fans also like?

Beyond The Times-Picayune itself, the audience over-indexes on New Orleans Pelicans (7.17×), TMZ (1.92×), Weather forecasting (2.84×), and Online newspaper (1.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Times-Picayune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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