Rascasse Audience Intelligence

The Times (Shreveport) Audience in United States

A data profile of the people who buy, follow and care about The Times (Shreveport) in United States — modelled from more than twelve digital signal sources. The Times (Shreveport) has an estimated audience of 399,807 people in United States.

#170among Newspaper in United States#1341among Website / Newspaper / Magazine in United States#363in News

The average The Times (Shreveport) fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mortgage loans, FedEx, Subway, with strongest over-indexing on Mortgage loans (3.14× the country average).

Demographically, the The Times (Shreveport) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Times (Shreveport) fan in United States is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Times (Shreveport) profile in United States.

Audience size
400K
in United States
Gender
55.9%♀
44.1% male
Age
39.3
average years
Country rank
#41628
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Times (Shreveport)

55.9% are female, 44.1% are male, average age 39.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for The Times (Shreveport) audience in United States
MetricValue
Female55.9%
Male44.1%
Average age39.3
Estimated audience size399,807
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the The Times (Shreveport) audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

3.7%

of the worldwide The Times (Shreveport) audience comes from United States.

Worldwide audience distribution share by country for The Times (Shreveport)
CountryShare
United Kingdom50.9%
Japan16.1%
Spain4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Times (Shreveport) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Times (Shreveport) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.74×
02Indiana~10K1.88×
03New York~40K1.68×
04Georgia~20K1.32×
05Rhode Island~2K1.31×
06Wyoming<1K1.31×
07Massachusetts~10K1.26×
08Kansas~4K1.23×
09Vermont<1K1.22×
10Maryland~8K1.20×
11South Carolina~7K1.17×
12Connecticut~5K1.16×
13California~50K1.14×
14Florida~30K1.13×
15Louisiana~6K1.12×
16New Jersey~10K1.11×
17Washington~9K1.07×
18Virginia~10K1.05×
19Illinois~10K1.04×
20Mississippi~3K1.00×
21North Carolina~10K0.99×
22Pennsylvania~10K0.97×
23Tennessee~8K0.96×
24Maine~1K0.95×
25Oregon~4K0.94×
26New Hampshire~1K0.92×
27Ohio~10K0.91×
28Michigan~9K0.90×
29Alabama~5K0.89×
30Montana<1K0.89×
31Delaware<1K0.89×
32Colorado~5K0.88×
33Minnesota~5K0.87×
34West Virginia~2K0.87×
35Alaska<1K0.87×
36Kentucky~4K0.86×
37Arizona~7K0.85×
38Arkansas~3K0.84×
39Texas~30K0.81×
40Missouri~5K0.81×
41Nevada~3K0.81×
42Oklahoma~3K0.79×
43Hawaii~1K0.78×
44Wisconsin~5K0.77×
45Idaho~2K0.77×
46New Mexico~2K0.76×
47South Dakota<1K0.76×
48Iowa~2K0.75×
49Nebraska~1K0.74×
50Utah~3K0.71×
Fig. 06

Affinity by region

Affinity by region — The Times (Shreveport), United States
0.71×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Times (Shreveport) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Times (Shreveport) audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden3.65×
02FedExBusiness & Career3.57×
03QVCMovies & TV3.34×
04Vehicle insuranceCars & Mobility3.20×
05Mortgage loansBusiness & Career3.14×
06WhataburgerFood & Beverages2.84×
07SubwayFood & Beverages2.78×
08Pizza HutFood & Beverages2.51×
09TV game showsMovies & TV2.40×
10McDonald'sFood & Beverages2.39×
11Shopping mallsShopping2.19×
12Domino's PizzaFood & Beverages2.14×
13TV talkshowsMovies & TV2.13×
14TMZInternet & Social Media2.02×
15PinterestInternet & Social Media1.99×
16BarbecueFood & Beverages1.78×
17United States Postal ServiceBusiness & Career1.76×
18StarbucksFood & Beverages1.70×
19ReligionBusiness & Career1.61×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Times (Shreveport) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Times (Shreveport) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
Career OrientationPOWER1.56×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Times (Shreveport) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Times (Shreveport) have in United States?

The Times (Shreveport) has an estimated audience of 399,807 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Times (Shreveport) fans?

55.9% of The Times (Shreveport) fans are female, 44.1% are male, with an average age of 39.3 years.

03

Which brands do The Times (Shreveport) fans like most?

The Times (Shreveport) fans show strongest brand affinity for Mortgage loans (3.14×), FedEx (3.57×), and Subway (2.78×) over the country average.

04

Where do The Times (Shreveport) fans live in United States?

The Times (Shreveport) fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Times (Shreveport) fans also like?

Beyond The Times (Shreveport) itself, the audience over-indexes on FedEx (3.57×), Subway (2.78×), McDonald's (2.39×), and Pizza Hut (2.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Times (Shreveport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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