Rascasse Audience Intelligence

Vail Resorts Target Market in United States

A data profile of the people who buy, follow and care about Vail Resorts in United States — modelled from more than twelve digital signal sources. Vail Resorts has an estimated audience of 517,606 people in United States.

#27among Consulting in United States#3685among Brand in United States#2870in Travel & Leisure

The average Vail Resorts fan in United States is 39.7 years old, balanced, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Longboarding, City Bank, Fischer (company), with strongest over-indexing on Longboarding (72.28× the country average).

Demographically, the Vail Resorts audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vail Resorts fan in United States is balanced, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Longboarding.

Category: Travel & Leisure · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vail Resorts profile in United States.

Audience size
518K
in United States
Gender
53.6%♀
46.4% male
Age
39.7
average years
Country rank
#35893
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vail Resorts

53.6% are female, 46.4% are male, average age 39.7.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Vail Resorts audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.7
Estimated audience size517,606
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Vail Resorts audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

68.5%

of the worldwide Vail Resorts audience comes from United States.

Worldwide audience distribution share by country for Vail Resorts
CountryShare
United States68.5%
Canada7.4%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vail Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Vail Resorts customers by region in United States
#RegionReachAffinity×
01Colorado~70K9.17×
02Vermont~4K4.82×
03Utah~10K3.10×
04Wyoming~2K2.75×
05New Hampshire~5K2.35×
06Montana~2K1.42×
07Washington, District of Columbia~2K1.00×
08Maine~2K0.98×
09Pennsylvania~20K0.96×
10Massachusetts~10K0.96×
11Washington~9K0.92×
12Idaho~2K0.92×
13Nevada~5K0.91×
14Alaska<1K0.87×
15Minnesota~6K0.85×
16Connecticut~4K0.84×
17New York~20K0.76×
18Rhode Island~1K0.75×
19South Dakota<1K0.74×
20Maryland~6K0.73×
21Nebraska~2K0.72×
22Kansas~3K0.71×
23Virginia~8K0.68×
24New Mexico~2K0.67×
25Delaware<1K0.67×
26West Virginia~2K0.66×
27Missouri~5K0.65×
28Oregon~4K0.65×
29Hawaii~1K0.65×
30Ohio~10K0.64×
31Illinois~10K0.62×
32Wisconsin~5K0.61×
33New Jersey~8K0.59×
34Mississippi~2K0.58×
35Arkansas~2K0.58×
36California~30K0.57×
37Michigan~8K0.57×
38Iowa~2K0.57×
39Oklahoma~3K0.56×
40Arizona~5K0.51×
41South Carolina~4K0.51×
42Texas~20K0.50×
43Florida~20K0.50×
44Louisiana~3K0.50×
45Tennessee~5K0.48×
46Indiana~5K0.48×
47Alabama~3K0.48×
48Kentucky~3K0.48×
49Georgia~7K0.47×
50North Carolina~7K0.47×
Fig. 06

Affinity by region

Affinity by region — Vail Resorts, United States
0.47×1.00×9.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vail Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vail Resorts audience
#·InterestCategoryAffinity×
01LongboardingSports72.28×
02Fischer (company)Sports72.00×
03Super 8 MotelsTravel & Leisure48.35×
04Atomic SkisSports44.34×
05Ski jumpingSports39.61×
06Helly HansenFashion & Accessoires28.46×
07Planet SmoothieFood & Beverages24.83×
08Burton SnowboardsSports21.85×
09RVCAFashion & Accessoires18.71×
10O'Neill (brand)Fashion & Accessoires17.92×
11City BankBusiness & Career17.01×
12Sustainable clothingFashion & Accessoires15.93×
13DC ShoesFashion & Accessoires12.50×
14Costa RicaTravel & Leisure12.23×
15Canada GooseFashion & Accessoires12.00×
16Ski resortTravel & Leisure10.26×
17High-net-worth individualBusiness & Career7.02×
18PatagoniaFashion & Accessoires6.48×
19Alpine skiingSports4.96×
20Renewable energyBusiness & Career4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vail Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vail Resorts audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.67×
IndulgenceJOY2.32×
TravellingTHRILL2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vail Resorts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Need for SecurityCONSERVATISM0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vail Resorts's target market in United States?

Vail Resorts's target market in United States covers an estimated 517,606 people, concentrated in Colorado and California.

02

What is the gender split and age of Vail Resorts customers?

53.6% of the Vail Resorts audience are female, 46.4% are male, with an average age of 39.7 years.

03

Which brands do Vail Resorts fans like most?

Vail Resorts fans show strongest brand affinity for Longboarding (72.28×), City Bank (17.01×), and Fischer (company) (72×) over the country average.

04

Where do Vail Resorts fans live in United States?

Vail Resorts fans in United States are most concentrated in Colorado (reach ~70K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vail Resorts fans also like?

Beyond Vail Resorts itself, the audience over-indexes on City Bank (17.01×), Fischer (company) (72×), Ski resort (10.26×), and Atomic Skis (44.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vail Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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