Vail Resorts Audience in United States

Vail Resorts logo

Vail Resorts has an estimated audience of 514,425 people in United States. 53.6% are female, 46.4% are male, average age 39.7. Top regions: Colorado, California, New York. Top brand affinities: Elmira College, Home construction, Sailor, Certified diabetes educator, Natural rubber.

The average Vail Resorts fan in United States is 39.7 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, California, New York. Top brand affinities include Elmira College, Home construction, Sailor, with strongest over-indexing on Elmira College (85.71× the country average). Demographically, the Vail Resorts audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Consulting

Demographics of Vail Resorts fans

Demographic split for Vail Resorts audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.7
Estimated audience size514,425

Audience persona

The typical Vail Resorts fan in United States is balanced, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Elmira College.

Top regions in United States

Top regions ranked by reach for Vail Resorts in United States
RegionReachAffinity
Colorado81,61110.07×
California34,1630.6×
New York23,8420.83×
Texas21,4850.49×
Florida17,0650.49×
Pennsylvania16,5170.95×
Utah15,6343.39×
Illinois10,4670.61×
Massachusetts10,2331.01×
Washington9,4730.92×
Ohio9,4380.6×
Virginia8,2140.66×
New Jersey7,9160.61×
Michigan7,1290.53×
North Carolina6,9760.45×
Georgia6,9680.44×
Minnesota6,2580.85×
Maryland6,1610.7×
Missouri4,8230.58×
Arizona4,7410.45×
New Hampshire4,6202.28×
Connecticut4,4160.86×
Vermont4,3704.84×
Nevada4,3670.88×
Wisconsin4,3070.56×
Tennessee4,0410.39×
Indiana3,7830.4×
Oregon3,7550.64×
South Carolina3,2460.42×
Idaho2,4680.96×
Kansas2,3950.59×
Oklahoma2,3940.42×
Louisiana2,3270.35×
Montana2,2951.61×
Wyoming2,1802.86×
Alabama2,0860.29×
Kentucky1,8730.29×
Maine1,7900.97×
Iowa1,6750.4×
Arkansas1,5790.37×
Nebraska1,5050.58×
Washington, District of Columbia1,4690.95×
New Mexico1,3140.51×
Rhode Island1,0130.62×
Hawaii9830.44×
Mississippi8820.21×
West Virginia8640.36×
Alaska6580.6×
Delaware5270.37×
South Dakota5080.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vail Resorts audience
BrandAffinityCategory
Elmira College85.71×Business & Career
Home construction2.72×Home & Garden
Sailor7.6×Travel & Leisure
Certified diabetes educator19.82×Business & Career
Natural rubber2.88×Cars & Mobility
Electrolyte6.03×Health
edureka46.25×Business & Career
Elsword20×Games
Product design2.3×Business & Career
Alaska1.89×Travel & Leisure
Pro-Ject4.43×Music & Radio
Information technology consulting7.45×Technology & Electronics
Nebraska Cornhuskers football3.35×Sports
JDSU2.67×Business & Career
Kutaisi41.51×Travel & Leisure
Home equity1.69×Home & Garden
Admiralty35.7×Travel & Leisure
3D printing1.85×Technology & Electronics
Voter registration3.48×Politics & Society
Bruklinas12.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vail Resorts audience
TraitClusterScore
SustainabilityBALANCE9.18
Sports ActivityPOWER3.06
Luxury OrientationPREMIUM2.34
TravellingTHRILL2.06
IndulgenceJOY2
Design AffinityPREMIUM1.93

Worldwide distribution

Worldwide audience distribution share by country for Vail Resorts
CountryShare
United States68.9%
Canada7.5%
United Kingdom5.2%

See Vail Resorts audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Vail Resorts have in United States?

Vail Resorts has an estimated audience of 514,425 people in United States, concentrated in Colorado and California.

What is the gender split and age of Vail Resorts fans?

53.6% of Vail Resorts fans are female, 46.4% are male, with an average age of 39.7 years.

Which brands do Vail Resorts fans like most?

Vail Resorts fans show strongest brand affinity for Elmira College (85.71×), Home construction (2.72×), and Sailor (7.6×) over the country average.

Where do Vail Resorts fans live in United States?

Vail Resorts fans in United States are most concentrated in Colorado (reach 81,611), California (reach 34,163), and New York (reach 23,842). These three regions account for the largest share of the active audience.

What other brands do Vail Resorts fans also like?

Beyond Vail Resorts itself, the audience over-indexes on Home construction (2.72×), Sailor (7.6×), Certified diabetes educator (19.82×), and Natural rubber (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vail Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.