West Virginia Audience in United States

West Virginia has an estimated audience of 13,890,196 people in United States. 49.4% are female, 50.6% are male, average age 44.8. Top regions: West Virginia, California, Florida. Top brand affinities: Staples (Canada), MSN, Great Clips, Chuck Norris, Deion Sanders.

The average West Virginia fan in United States is 44.8 years old, balanced, and lives primarily in West Virginia. The audience is concentrated in West Virginia, California, Florida. Top brand affinities include Staples (Canada), MSN, Great Clips, with strongest over-indexing on Staples (Canada) (7.16× the country average). Demographically, the West Virginia audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of West Virginia fans

Demographic split for West Virginia audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.8
Estimated audience size13,890,196

Audience persona

The typical West Virginia fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for West Virginia in United States
RegionReachAffinity
West Virginia1,100,48417.01×
California748,8040.49×
Florida662,8580.7×
Texas649,2620.54×
Virginia545,6151.61×
New York506,9090.65×
Ohio506,4551.18×
Pennsylvania497,2091.06×
North Carolina401,6740.96×
Maryland301,5681.26×
Illinois291,4380.63×
Georgia266,3750.62×
New Jersey254,5160.72×
Michigan236,1960.65×
Tennessee205,4610.74×
Indiana199,3750.79×
Massachusetts172,7510.63×
Kentucky172,6750.99×
Washington165,1930.59×
South Carolina158,7300.76×
Arizona154,1260.54×
Colorado130,4120.6×
Missouri128,1240.57×
Wisconsin117,3270.56×
Alabama113,5620.59×
Minnesota104,8270.53×
Louisiana97,0200.54×
Oregon90,2630.57×
Oklahoma88,4350.57×
Connecticut88,0060.63×
Utah76,0020.61×
Iowa69,8540.61×
Nevada69,3790.52×
Arkansas64,0230.56×
Mississippi62,2950.54×
Kansas60,5410.55×
Washington, District of Columbia54,1251.3×
Nebraska37,2630.53×
Idaho37,0610.53×
New Hampshire34,2320.63×
New Mexico31,7270.46×
Maine31,6450.64×
Delaware30,7510.8×
Hawaii25,7080.43×
Rhode Island24,4700.55×
Montana21,6380.56×
Vermont18,7280.77×
Alaska17,2750.58×
South Dakota15,6430.49×
North Dakota14,4160.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Virginia audience
BrandAffinityCategory
Staples (Canada)7.16×Business & Career
MSN4.28×News
Great Clips4.59×Beauty & Wellness
Chuck Norris4.24×Movies & TV
Deion Sanders5.68×Sports
Nature1.69×Home & Garden
Fox News Channel1.6×Movies & TV
Sheetz3.94×Cars & Mobility
Happiness1.53×Health
Canva4.38×Technology & Electronics
Hobby Lobby1.78×Home & Garden
Jane Fonda6.24×Movies & TV
Livestock1.71×Pets & Animals
Dentistry2.27×Business & Career
Sam Elliott4×Movies & TV
Bars1.55×Travel & Leisure
Federal Bureau of Investigation5.06×Politics & Society
Weather1.86×Home & Garden
Chick-fil-A1.6×Food & Beverages
Aldi1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Virginia audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Community OrientationOPEN1.31
ExtroversionTHRILL1.3
Need for SecurityCONSERVATISM1.14
Early Adopter MentalityPOWER1.13
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for West Virginia
CountryShare
United States83.0%
United Kingdom3.0%
Canada2.2%

See West Virginia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does West Virginia have in United States?

West Virginia has an estimated audience of 13,890,196 people in United States, concentrated in West Virginia and California.

What is the gender split and age of West Virginia fans?

49.4% of West Virginia fans are female, 50.6% are male, with an average age of 44.8 years.

Which brands do West Virginia fans like most?

West Virginia fans show strongest brand affinity for Staples (Canada) (7.16×), MSN (4.28×), and Great Clips (4.59×) over the country average.

Where do West Virginia fans live in United States?

West Virginia fans in United States are most concentrated in West Virginia (reach 1,100,484), California (reach 748,804), and Florida (reach 662,858). These three regions account for the largest share of the active audience.

What other brands do West Virginia fans also like?

Beyond West Virginia itself, the audience over-indexes on MSN (4.28×), Great Clips (4.59×), Chuck Norris (4.24×), and Deion Sanders (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.