Rascasse Audience Intelligence

WOIO Audience in United States

A data profile of the people who buy, follow and care about WOIO in United States — modelled from more than twelve digital signal sources. WOIO has an estimated audience of 1,497,508 people in United States.

#183among TV Channel in United States#2951in Movies & TV

The average WOIO fan in United States is 41.4 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Florida.

Top brand affinities include Cleveland Guardians, Cleveland Browns, Columbus Blue Jackets, with strongest over-indexing on Cleveland Guardians (18.39× the country average).

Demographically, the WOIO audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WOIO fan in United States is more female, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Cleveland Guardians.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WOIO profile in United States.

Audience size
1.5M
in United States
Gender
58.1%♀
41.9% male
Age
41.4
average years
Country rank
#17793
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WOIO

58.1% are female, 41.9% are male, average age 41.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for WOIO audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.4
Estimated audience size1,497,508
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the WOIO audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

99.3%

of the worldwide WOIO audience comes from United States.

Worldwide audience distribution share by country for WOIO
CountryShare
United States99.3%
China0.2%
Poland0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WOIO audience in United States is strongest.

Fig. 05

Top regions by affinity

WOIO fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M41.34×
02West Virginia~10K1.44×
03Alaska~3K0.87×
04Montana~4K0.86×
05North Dakota~3K0.86×
06Rhode Island~4K0.85×
07South Dakota~3K0.85×
08Vermont~2K0.85×
09Hawaii~5K0.84×
10Idaho~6K0.83×
11New Hampshire~5K0.83×
12Delaware~3K0.83×
13Mississippi~10K0.82×
14Nebraska~6K0.82×
15New Mexico~6K0.82×
16Utah~10K0.81×
17Arkansas~10K0.81×
18Maine~4K0.81×
19Iowa~10K0.80×
20Kansas~9K0.78×
21Washington, District of Columbia~4K0.78×
22Oregon~10K0.77×
23Oklahoma~10K0.77×
24Connecticut~10K0.74×
25Missouri~20K0.68×
26Washington~20K0.67×
27Kentucky~10K0.64×
28Louisiana~10K0.63×
29Wisconsin~10K0.59×
30Minnesota~10K0.57×
31Alabama~10K0.57×
32Nevada~8K0.57×
33Massachusetts~20K0.56×
34Maryland~10K0.55×
35Colorado~10K0.54×
36South Carolina~10K0.52×
37New Jersey~20K0.51×
38Virginia~20K0.51×
39Tennessee~10K0.49×
40Indiana~10K0.49×
41Arizona~10K0.45×
42Georgia~20K0.41×
43North Carolina~20K0.41×
44Michigan~20K0.41×
45Illinois~20K0.40×
46Florida~40K0.38×
47Pennsylvania~20K0.37×
48California~50K0.30×
49Texas~40K0.29×
50New York~20K0.29×
Fig. 06

Affinity by region

Affinity by region — WOIO, United States
0.29×1.00×41.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WOIO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WOIO audience
#·InterestCategoryAffinity×
01Cleveland GuardiansSports18.39×
02Columbus Blue JacketsSports11.55×
03Ford EcoSportCars & Mobility5.88×
04Cleveland BrownsSports5.43×
05Cleveland CavaliersSports2.15×
06Online newspaperNews2.01×
07Cincinnati RedsSports2.01×
08Red LobsterFood & Beverages1.93×
09United Parcel ServiceBusiness & Career1.87×
10Solar powerHome & Garden1.85×
11Microwave ovenHome & Garden1.79×
12Hardware storeHome & Garden1.78×
13Internet celebrityInternet & Social Media1.71×
14Rail transportTravel & Leisure1.66×
15Life insuranceBusiness & Career1.61×
16Home insuranceBusiness & Career1.59×
17Discount TireShopping1.56×
18Charitable organizationPolitics & Society1.53×
19ZooKids & Family1.51×
20Credit (finance)Business & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WOIO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WOIO audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.82×
Community OrientationOPEN1.53×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WOIO audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.41×
Luxury OrientationPREMIUM0.59×
Sports ActivityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WOIO have in United States?

WOIO has an estimated audience of 1,497,508 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of WOIO fans?

58.1% of WOIO fans are female, 41.9% are male, with an average age of 41.4 years.

03

Which brands do WOIO fans like most?

WOIO fans show strongest brand affinity for Cleveland Guardians (18.39×), Cleveland Browns (5.43×), and Columbus Blue Jackets (11.55×) over the country average.

04

Where do WOIO fans live in United States?

WOIO fans in United States are most concentrated in Ohio (reach ~1M), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WOIO fans also like?

Beyond WOIO itself, the audience over-indexes on Cleveland Browns (5.43×), Columbus Blue Jackets (11.55×), United Parcel Service (1.87×), and Online newspaper (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See WOIO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WOIO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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