WOIO Audience in United States
WOIO has an estimated audience of 1,499,114 people in United States. 58.1% are female, 41.9% are male, average age 41.4. Top regions: Ohio, Florida, Virginia. Top brand affinities: Sinaloa, Leverage (TV series), Israeli cuisine, Iguala, Summer Days (And Summer Nights!!).
The average WOIO fan in United States is 41.4 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Virginia. Top brand affinities include Sinaloa, Leverage (TV series), Israeli cuisine, with strongest over-indexing on Sinaloa (8.48× the country average). Demographically, the WOIO audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WOIO fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.4 |
| Estimated audience size | 1,499,114 |
Audience persona
The typical WOIO fan in United States is more female, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sinaloa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 1,124,336 | 40.87× |
| Florida | 31,970 | 0.32× |
| Virginia | 17,591 | 0.48× |
| Illinois | 15,690 | 0.31× |
| North Carolina | 14,544 | 0.32× |
| New York | 12,816 | 0.15× |
| West Virginia | 12,002 | 1.72× |
| Kentucky | 10,599 | 0.56× |
| Pennsylvania | 10,519 | 0.21× |
| Tennessee | 9,834 | 0.33× |
| Michigan | 9,577 | 0.24× |
| California | 8,354 | 0.05× |
| Texas | 7,975 | 0.06× |
| Arizona | 6,958 | 0.23× |
| Georgia | 5,598 | 0.12× |
| South Carolina | 4,672 | 0.21× |
| Indiana | 4,669 | 0.17× |
| Nevada | 4,346 | 0.3× |
| Washington, District of Columbia | 3,055 | 0.68× |
| Alabama | 2,786 | 0.13× |
| New Jersey | 2,739 | 0.07× |
| Wisconsin | 2,622 | 0.12× |
| Minnesota | 2,582 | 0.12× |
| Colorado | 2,580 | 0.11× |
| Louisiana | 2,381 | 0.12× |
| Massachusetts | 2,366 | 0.08× |
| Maryland | 2,255 | 0.09× |
| Missouri | 1,413 | 0.06× |
| Washington | 1,386 | 0.05× |
| Connecticut | 1,018 | 0.07× |
| Oregon | 948 | 0.06× |
| Oklahoma | 931 | 0.06× |
| Mississippi | 918 | 0.07× |
| Kansas | 875 | 0.07× |
| Arkansas | 816 | 0.07× |
| Iowa | 775 | 0.06× |
| Alaska | 756 | 0.24× |
| Maine | 753 | 0.14× |
| Hawaii | 724 | 0.11× |
| Idaho | 700 | 0.09× |
| Vermont | 692 | 0.26× |
| Montana | 659 | 0.16× |
| South Dakota | 651 | 0.19× |
| North Dakota | 634 | 0.21× |
| Delaware | 630 | 0.15× |
| New Hampshire | 625 | 0.11× |
| Wyoming | 613 | 0.28× |
| Nebraska | 612 | 0.08× |
| New Mexico | 608 | 0.08× |
| Rhode Island | 603 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 8.48× | Travel & Leisure |
| Leverage (TV series) | 1.57× | Movies & TV |
| Israeli cuisine | 2.13× | Food & Beverages |
| Iguala | 2.02× | Travel & Leisure |
| Summer Days (And Summer Nights!!) | 4.35× | Music & Radio |
| Alan Greenspan | 1.75× | Business & Career |
| Ipsos | 2.12× | Business & Career |
| Grumman | 3× | Business & Career |
| John Key | 2.32× | Politics & Society |
| Jyväskylä | 3.48× | Travel & Leisure |
| Brive-la-Gaillarde | 4.08× | |
| İznik | 1.53× | Travel & Leisure |
| Jebel Ali Free Zone | 1.94× | Business & Career |
| JBoss (company) | 1.66× | |
| JBPM | 1.6× | |
| Menina Cachos | 1.63× | |
| Empire State College | 6.5× | |
| JCLU Forever | 1.52× | Fashion & Accessoires |
| JT Bioscoop | 2.52× | |
| US Ivry Handball | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.11 |
| Convenience Orientation | PREMIUM | 1.08 |
| Need for Security | CONSERVATISM | 1.04 |
| Indulgence | JOY | 1.03 |
| DIY Mentality | THRILL | 1.03 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.3% |
| China | 0.2% |
| Poland | 0.0% |
See WOIO audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WOIO have in United States?
WOIO has an estimated audience of 1,499,114 people in United States, concentrated in Ohio and Florida.
What is the gender split and age of WOIO fans?
58.1% of WOIO fans are female, 41.9% are male, with an average age of 41.4 years.
Which brands do WOIO fans like most?
WOIO fans show strongest brand affinity for Sinaloa (8.48×), Leverage (TV series) (1.57×), and Israeli cuisine (2.13×) over the country average.
Where do WOIO fans live in United States?
WOIO fans in United States are most concentrated in Ohio (reach 1,124,336), Florida (reach 31,970), and Virginia (reach 17,591). These three regions account for the largest share of the active audience.
What other brands do WOIO fans also like?
Beyond WOIO itself, the audience over-indexes on Leverage (TV series) (1.57×), Israeli cuisine (2.13×), Iguala (2.02×), and Summer Days (And Summer Nights!!) (4.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WOIO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.