Rascasse Audience Intelligence

World of Outlaws Audience in United States

A data profile of the people who buy, follow and care about World of Outlaws in United States — modelled from more than twelve digital signal sources. World of Outlaws has an estimated audience of 991,125 people in United States.

#47among Motorsport in United States#270among Event in United States#2205in Sports

The average World of Outlaws fan in United States is 43.3 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, Wisconsin.

Top brand affinities include Kyle Busch, Speedway LLC, FedEx, with strongest over-indexing on Kyle Busch (15.97× the country average).

Demographically, the World of Outlaws audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World of Outlaws fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World of Outlaws profile in United States.

Audience size
991K
in United States
Gender
20.8%♀
79.2% male
Age
43.3
average years
Country rank
#23812
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World of Outlaws fans

20.8% are female, 79.2% are male, average age 43.3.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for World of Outlaws audience in United States
MetricValue
Female20.8%
Male79.2%
Average age43.3
Estimated audience size991,125
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the World of Outlaws audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4924%
50+31%
Fig. 04

Worldwide distribution

90.1%

of the worldwide World of Outlaws audience comes from United States.

Worldwide audience distribution share by country for World of Outlaws
CountryShare
United States90.1%
Australia3.3%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World of Outlaws audience in United States is strongest.

Fig. 05

Top regions by affinity

World of Outlaws fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K8.34×
02South Dakota~20K7.92×
03Iowa~30K3.73×
04Wisconsin~40K2.69×
05Minnesota~30K2.35×
06Pennsylvania~70K2.23×
07Nebraska~9K1.86×
08Missouri~30K1.71×
09Ohio~50K1.50×
10Kansas~10K1.31×
11Oklahoma~10K1.30×
12Indiana~20K1.21×
13Wyoming~2K1.17×
14Illinois~30K0.78×
15Arkansas~6K0.77×
16West Virginia~3K0.75×
17Montana~2K0.74×
18Alaska~1K0.69×
19Hawaii~3K0.66×
20Rhode Island~2K0.66×
21Delaware~2K0.65×
22Tennessee~10K0.64×
23Mississippi~5K0.60×
24Kentucky~7K0.59×
25Maine~2K0.58×
26New Hampshire~2K0.56×
27New Mexico~3K0.54×
28North Carolina~20K0.53×
29Idaho~3K0.52×
30Washington, District of Columbia~2K0.51×
31Michigan~10K0.50×
32South Carolina~7K0.44×
33Utah~4K0.43×
34Washington~8K0.41×
35Maryland~7K0.41×
36Louisiana~5K0.41×
37Connecticut~4K0.41×
38Alabama~6K0.40×
39Oregon~5K0.40×
40Nevada~4K0.40×
41Georgia~10K0.35×
42Arizona~7K0.35×
43Colorado~5K0.35×
44New Jersey~8K0.33×
45New York~20K0.31×
46Massachusetts~6K0.31×
47California~30K0.30×
48Virginia~7K0.29×
49Texas~20K0.28×
50Florida~20K0.27×
Fig. 06

Affinity by region

Affinity by region — World of Outlaws, United States
0.27×1.00×8.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World of Outlaws audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World of Outlaws audience
#·InterestCategoryAffinity×
01Joe Gibbs RacingSports28.63×
02Richard PettySports26.53×
03Sim racingGames25.81×
04Camping World Truck SeriesSports18.57×
05Washington NationalsSports16.69×
06Dale EarnhardtSports16.42×
07Kyle BuschSports15.97×
08Danica PatrickSports14.56×
09Speedway LLCFood & Beverages13.68×
10Daytona International SpeedwaySports12.78×
11Max VerstappenSports10.69×
12Radio-controlled carKids & Family9.77×
13NASCARSports8.33×
14BuickCars & Mobility7.75×
15Weather forecastingHome & Garden7.51×
16FedExBusiness & Career7.11×
17Racing gamesGames6.88×
18Solar energyHome & Garden6.11×
19Discount TireShopping4.55×
20Mortgage loansBusiness & Career3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World of Outlaws audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World of Outlaws audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
Convenience OrientationPREMIUM2.42×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World of Outlaws audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
Healthy LifestyleBALANCE0.58×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World of Outlaws have in United States?

World of Outlaws has an estimated audience of 991,125 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of World of Outlaws fans?

20.8% of World of Outlaws fans are female, 79.2% are male, with an average age of 43.3 years.

03

Which brands do World of Outlaws fans like most?

World of Outlaws fans show strongest brand affinity for Kyle Busch (15.97×), Speedway LLC (13.68×), and FedEx (7.11×) over the country average.

04

Where do World of Outlaws fans live in United States?

World of Outlaws fans in United States are most concentrated in Pennsylvania (reach ~70K), Ohio (reach ~50K), and Wisconsin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do World of Outlaws fans also like?

Beyond World of Outlaws itself, the audience over-indexes on Speedway LLC (13.68×), FedEx (7.11×), NASCAR (8.33×), and Washington Nationals (16.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See World of Outlaws audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World of Outlaws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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