World of Outlaws Audience in United States

World of Outlaws logo

World of Outlaws has an estimated audience of 991,771 people in United States. 20.8% are female, 79.2% are male, average age 43.3. Top regions: Pennsylvania, Ohio, Wisconsin. Top brand affinities: Keith Stanfield, MK, Minnesota, Israel, Sinaloa.

The average World of Outlaws fan in United States is 43.3 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Wisconsin. Top brand affinities include Keith Stanfield, MK, Minnesota, with strongest over-indexing on Keith Stanfield (32.99× the country average). Demographically, the World of Outlaws audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of World of Outlaws fans

Demographic split for World of Outlaws audience in United States
MetricValue
Female20.8%
Male79.2%
Average age43.3
Estimated audience size991,771

Audience persona

The typical World of Outlaws fan in United States is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for World of Outlaws in United States
RegionReachAffinity
Pennsylvania79,1452.37×
Ohio49,6131.62×
Wisconsin43,1062.89×
California35,7070.33×
Minnesota32,9912.32×
Iowa32,5403.98×
Missouri30,3641.9×
Illinois29,0800.88×
Texas25,1630.3×
Indiana22,6141.25×
North Dakota17,4008.54×
South Dakota17,2747.54×
Florida17,0920.25×
North Carolina16,9580.57×
New York16,5410.3×
Oklahoma14,8241.35×
Tennessee12,5480.63×
Michigan12,3200.48×
Kansas10,4431.34×
Georgia9,9440.33×
Nebraska9,7981.97×
Washington8,5000.43×
Kentucky7,6220.61×
New Jersey7,5310.3×
Arkansas6,7800.83×
Arizona6,1070.3×
Maryland6,0180.35×
South Carolina5,4510.37×
Virginia4,8040.2×
Colorado4,3760.28×
Mississippi4,2850.52×
Oregon3,4670.3×
Alabama3,4670.25×
West Virginia3,3480.72×
Louisiana3,2650.26×
Connecticut2,9770.3×
Nevada2,5140.26×
Montana1,7170.62×
Massachusetts1,6800.09×
New Mexico1,4830.3×
Idaho1,2690.26×
Utah1,1900.13×
Delaware1,0800.39×
New Hampshire7810.2×
Alaska7090.33×
Wyoming6000.41×
Washington, District of Columbia5690.19×
Maine5270.15×
Hawaii5150.12×
Vermont4820.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World of Outlaws audience
BrandAffinityCategory
Keith Stanfield32.99×Movies & TV
MK6.67×Music & Radio
Minnesota2.57×Travel & Leisure
Israel3.04×Travel & Leisure
Sinaloa3.89×Travel & Leisure
Alaska1.75×Travel & Leisure
Nebraska2.41×Travel & Leisure
Pillow1.91×Home & Garden
Goose (band)5.35×Pets & Animals
Kikar HaShabbat12.94×News
Governor of Michigan5.72×Politics & Society
Historic site3.25×Arts & Culture
Hog Hunting2.49×Sports
Unique Gifts1.67×Shopping
Goop3.73×Internet & Social Media
Wok4.52×Food & Beverages
WESH3.19×Movies & TV
ABC 7 Chicago2.76×Movies & TV
Bettendorf, Iowa9.5×Shopping
Keeper (password manager)4.05×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World of Outlaws audience
TraitClusterScore
Need for SecurityCONSERVATISM1.51
PatriotismCONSERVATISM1.43
DIY MentalityTHRILL1.19
ExtroversionTHRILL1.11
Risk AppetiteTHRILL1.11
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for World of Outlaws
CountryShare
United States91.1%
Australia3.3%
Canada3.2%

See World of Outlaws audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does World of Outlaws have in United States?

World of Outlaws has an estimated audience of 991,771 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of World of Outlaws fans?

20.8% of World of Outlaws fans are female, 79.2% are male, with an average age of 43.3 years.

Which brands do World of Outlaws fans like most?

World of Outlaws fans show strongest brand affinity for Keith Stanfield (32.99×), MK (6.67×), and Minnesota (2.57×) over the country average.

Where do World of Outlaws fans live in United States?

World of Outlaws fans in United States are most concentrated in Pennsylvania (reach 79,145), Ohio (reach 49,613), and Wisconsin (reach 43,106). These three regions account for the largest share of the active audience.

What other brands do World of Outlaws fans also like?

Beyond World of Outlaws itself, the audience over-indexes on MK (6.67×), Minnesota (2.57×), Israel (3.04×), and Sinaloa (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World of Outlaws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.