For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBad Bunny | 29M | 35.0% | 28.9 | 51.7% | Hip hop |
| 2 | DDrake | 20M | 43.9% | 31.6 | 48.1% | Hip hop |
| 3 | WWorld Star Hip Hop (WSHH) | 18M | 92.9% | 21.0 | 49.8% | Hip hop |
| 4 | CCardi B | 17M | 53.7% | 31.6 | 56.8% | Hip hop |
| 5 | NNicki Minaj | 16M | 45.6% | 30.7 | 56.2% | Hip hop |
| 6 | SSean Combs | 16M | 39.1% | 37.3 | 53.7% | Hip hop |
| 7 | DDiddy | 12M | 54.2% | 37.8 | 52.3% | Hip hop |
| 8 | KKanye West | 11M | 32.0% | 31.0 | 49.2% | Hip hop |
| 9 | CChris Brown | 11M | 47.8% | 33.1 | 54.7% | Hip hop |
| 10 | EEminem | 11M | 30.9% | 30.5 | 46.2% | Hip hop |
| 11 | MMegan Thee Stallion | 11M | 63.5% | 31.7 | 65.6% | Hip hop |
| 12 | SSnoop Dogg | 11M | 37.1% | 32.1 | 47.5% | Hip hop |
| 13 | LLil Wayne | 9.1M | 52.7% | 30.9 | 49.3% | Hip hop |
| 14 | TTravis Scott | 8.2M | 32.9% | 30.5 | 45.5% | Hip hop |
| 15 | KKendrick Lamar | 8.1M | 44.3% | 30.8 | 47.7% | Hip hop |
| 16 | IIce Spice | 8M | 44.5% | 32.6 | 59.5% | Hip hop |
| 17 | 550 Cent | 7.9M | 38.3% | 31.8 | 46.7% | Hip hop |
| 18 | JJellyRoll | 7.8M | 73.9% | 37.0 | 36.0% | Hip hop |
| 19 | JJ. Cole | 7.6M | 63.7% | 30.1 | 47.8% | Hip hop |
| 20 | AAP (rapper) | 7.5M | 83.7% | — | — | Hip hop |
| 21 | AASAP Rocky | 7.5M | 38.7% | 30.1 | 45.4% | Hip hop |
| 22 | LLil Durk | 7.2M | 69.9% | 28.3 | 45.2% | Hip hop |
| 23 | JJay-Z | 7.1M | 44.2% | 32.1 | 49.0% | Hip hop |
| 24 | PPost Malone | 7.1M | 41.4% | 29.1 | 45.6% | Hip hop |
| 25 | KKid Cudi | 7.1M | 85.6% | 27.4 | 51.9% | Hip hop |
| 26 | IIce Cube | 7M | 40.5% | 37.8 | 49.4% | Hip hop |
| 27 | DDoja Cat | 6.7M | 39.2% | 30.7 | 59.8% | Hip hop |
| 28 | TTyler, The Creator | 6.1M | 45.7% | 26.5 | 46.3% | Hip hop |
| 29 | XXXXTentacion | 5.9M | 6.5% | 30.1 | 52.2% | Hip hop |
| 30 | TThe Weeknd | 5.8M | 20.2% | 30.0 | 52.2% | Hip hop |
| 31 | FFuture | 5.7M | 44.0% | 30.0 | 41.0% | Hip hop |
| 32 | SSoulja Boy | 5.5M | 86.1% | 30.4 | 46.9% | Hip hop |
| 33 | JJuice Wrld | 5.5M | 47.0% | 28.7 | 47.4% | Hip hop |
| 34 | BBecky G | 5.5M | 40.2% | 32.4 | 54.4% | Hip hop |
| 35 | DDon Toliver | 5.4M | 66.5% | 26.7 | 42.8% | Hip hop |
| 36 | LLatto | 5.4M | 68.0% | 31.0 | 65.9% | Hip hop |
| 37 | GGucci Mane | 5.3M | 63.8% | 30.2 | 46.7% | Hip hop |
| 38 | YYoung Thug | 5.2M | 54.4% | 30.4 | 45.5% | Hip hop |
| 39 | DDaddy Yankee | 5.1M | 29.3% | 32.0 | 51.5% | Hip hop |
| 40 | PPlan B (musician) | 4.7M | 44.1% | — | — | Hip hop |
| 41 | TTupac Shakur | 4.7M | 43.9% | 32.7 | 44.9% | Hip hop |
| 42 | MMigos | 4.7M | 47.9% | 30.1 | 47.0% | Hip hop |
| 43 | SSZA (singer) | 4.6M | 47.5% | 30.1 | 65.2% | Hip hop |
| 44 | BBhad Bhabie | 4.5M | 55.0% | 31.8 | 66.9% | Hip hop |
| 45 | QQueen Latifah | 4.5M | 54.8% | 42.5 | 67.9% | Hip hop |
| 46 | MMac Miller | 4.5M | 40.7% | 28.3 | 47.9% | Hip hop |
| 47 | UUsher (entertainer) | 4.4M | 45.6% | 34.8 | 60.0% | Hip hop |
| 48 | SScarface | 4.3M | 27.7% | 38.4 | 34.1% | Hip hop |
| 49 | LLauryn Hill | 4.3M | 44.9% | 36.7 | 66.0% | Hip hop |
| 50 | FFrank Ocean | 4.2M | 42.6% | 29.0 | 56.8% | Hip hop |
| 51 | KKevin Gates | 4.1M | 80.8% | 33.7 | 53.4% | Hip hop |
| 52 | FFetty Wap | 4M | 77.8% | 26.3 | 47.7% | Hip hop |
| 53 | WWiz Khalifa | 4M | 46.6% | 29.2 | 46.7% | Hip hop |
| 54 | DDr. Dre | 4M | 43.0% | 31.1 | 45.6% | Hip hop |
| 55 | 221 Savage | 3.9M | 55.0% | 32.0 | 35.6% | Hip hop |
| 56 | BBones (rapper) | 3.8M | 47.8% | — | — | Hip hop |
| 57 | PPitbull (rapper) | 3.7M | 25.3% | 35.9 | 55.4% | Hip hop |
| 58 | NNas | 3.7M | 22.2% | 39.0 | 50.9% | Hip hop |
| 59 | RRauw Alejandro | 3.7M | 40.2% | 35.1 | 55.7% | Hip hop |
| 60 | IIggy Azalea | 3.5M | 40.0% | 33.5 | 57.3% | Hip hop |
| 61 | RRick Ross | 3.5M | 54.2% | 30.1 | 46.6% | Hip hop |
| 62 | BB.o.B | 3.2M | 19.9% | 27.2 | 49.6% | Hip hop |
| 63 | LLudacris | 3.2M | 49.6% | 35.5 | 49.6% | Hip hop |
| 64 | TT.I. | 3.2M | 19.8% | 35.0 | 55.9% | Hip hop |
| 65 | PPharrell Williams | 3.1M | 38.8% | 36.6 | 51.3% | Hip hop |
| 66 | JJack Harlow | 3.1M | 60.6% | 31.1 | 47.8% | Hip hop |
| 67 | LLil' Kim | 3M | 65.2% | 33.8 | 60.6% | Hip hop |
| 68 | MMacklemore | 3M | 43.1% | 26.9 | 67.9% | Hip hop |
| 69 | SSoprano | 2.9M | 22.7% | 36.5 | 53.3% | Hip hop |
| 70 | CChief Keef | 2.9M | 54.9% | 28.0 | 48.2% | Hip hop |
| 71 | LLL Cool J | 2.8M | 56.5% | 42.7 | 51.4% | Hip hop |
| 72 | MMeek Mill | 2.8M | 63.8% | 29.7 | 48.3% | Hip hop |
| 73 | LLil Peep | 2.7M | 35.5% | 26.3 | 43.5% | Hip hop |
| 74 | NNipsey Hussle | 2.7M | 66.7% | 32.3 | 48.9% | Hip hop |
| 75 | LLil Uzi Vert | 2.7M | 50.0% | 26.9 | 50.1% | Hip hop |
| 76 | PPop Smoke | 2.6M | 42.7% | 29.0 | 47.6% | Hip hop |
| 77 | MM.I.A. (rapper) | 2.6M | 18.9% | 38.4 | 73.8% | Hip hop |
| 78 | KKodak Black | 2.6M | 66.0% | 24.8 | 36.1% | Hip hop |
| 79 | SSuge Knight | 2.6M | 50.7% | 34.2 | 35.7% | Hip hop |
| 80 | TT-Pain | 2.5M | 64.6% | 33.3 | 47.3% | Hip hop |
| 81 | NNelly | 2.4M | 23.2% | 38.2 | 57.8% | Hip hop |
| 82 | IIce-T | 2.4M | 39.4% | 42.1 | 33.4% | Hip hop |
| 83 | AAfroman | 2.4M | 97.7% | 36.4 | 27.6% | Hip hop |
| 84 | 22 Chainz | 2.4M | 68.0% | 29.8 | 44.6% | Hip hop |
| 85 | CChance The Rapper | 2.4M | 67.6% | 29.4 | 49.1% | Hip hop |
| 86 | EEazy-E | 2.3M | 48.5% | 32.6 | 45.7% | Hip hop |
| 87 | TTrippie Redd | 2.3M | 58.3% | 31.1 | 47.8% | Hip hop |
| 88 | MMethod Man | 2.3M | 55.1% | 39.4 | 37.4% | Hip hop |
| 89 | AAtmosphere (music group) | 2.3M | 31.0% | — | — | Hip hop |
| 90 | AAkon | 2.2M | 27.1% | 33.8 | 50.9% | Hip hop |
| 91 | LLil Nas X | 2.2M | 43.2% | 22.5 | 42.2% | Hip hop |
| 92 | TThe Kid Laroi | 2.2M | 67.7% | 25.8 | 60.6% | Hip hop |
| 93 | CCentral Cee | 2.2M | 17.9% | 32.0 | 48.0% | Hip hop |
| 94 | LLil Jon | 2.1M | 61.6% | 34.3 | 45.4% | Hip hop |
| 95 | LLogic (rapper) | 2M | 29.4% | 29.9 | 38.1% | Hip hop |
| 96 | PPlies (rapper) | 2M | 61.5% | 35.5 | 53.1% | Hip hop |
| 97 | BBusta Rhymes | 1.9M | 48.1% | 39.5 | 40.3% | Hip hop |
| 98 | MMF Doom | 1.9M | 40.8% | 31.8 | 26.7% | Hip hop |
| 99 | JJunior H | 1.9M | 34.6% | 31.0 | 50.9% | Hip hop |
| 100 | VVanilla Ice | 1.9M | 46.0% | 39.5 | 47.7% | Hip hop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hip hops compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each hip hop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest hip hop in United States?
Bad Bunny currently leads with an estimated audience of 29M people in United States.