Eterna Audience in Germany
Eterna has an estimated audience of 226,547 people in Germany. 11.1% are female, 88.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: In aller Freundschaft, Chrono24, Aral AG, Postbank, CHECK24.
The average Eterna fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include In aller Freundschaft, Chrono24, Aral AG, with strongest over-indexing on In aller Freundschaft (8.76× the country average). Demographically, the Eterna audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Eterna fans
| Metric | Value |
|---|---|
| Female | 11.1% |
| Male | 88.9% |
| Average age | 39.1 |
| Estimated audience size | 226,547 |
Audience persona
The typical Eterna fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for In aller Freundschaft.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,246 | 1.42× |
| Bayern | 74,050 | 1.39× |
| Baden-Württemberg | 38,814 | 0.86× |
| Niedersachsen | 36,229 | 1.12× |
| Hessen | 33,268 | 1.31× |
| Rheinland-Pfalz | 18,872 | 1.13× |
| Berlin | 15,293 | 1.03× |
| Sachsen | 14,189 | 0.87× |
| Schleswig-Holstein | 13,701 | 1.15× |
| Brandenburg | 8,495 | 0.82× |
| Hamburg | 7,988 | 1.06× |
| Sachsen-Anhalt | 7,900 | 0.92× |
| Thüringen | 5,610 | 0.66× |
| Mecklenburg-Vorpommern | 4,546 | 0.72× |
| Saarland | 2,918 | 0.72× |
| Bremen | 2,344 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| In aller Freundschaft | 8.76× | Movies & TV |
| Chrono24 | 10.55× | Shopping |
| Aral AG | 2.27× | Cars & Mobility |
| Postbank | 2.37× | Business & Career |
| CHECK24 | 2.24× | Business & Career |
| Commerzbank | 1.99× | Business & Career |
| 1.75× | Internet & Social Media | |
| AutoScout24 | 1.7× | Cars & Mobility |
| Sparkasse | 1.91× | Business & Career |
| Employment website | 2.26× | Business & Career |
| TK Maxx | 1.67× | Shopping |
| Deutsche Bahn | 1.51× | Cars & Mobility |
| Breuninger | 1.99× | Fashion & Accessoires |
| Career development | 2.67× | Business & Career |
| Used car | 1.86× | Cars & Mobility |
| Hermès | 1.67× | Fashion & Accessoires |
| Deutsche Bank | 2.19× | Business & Career |
| Banking | 1.67× | Business & Career |
| Montblanc (company) | 4.72× | Fashion & Accessoires |
| Motor oil | 3.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.6 |
| Quality Awareness | PREMIUM | 2.13 |
| Career Orientation | POWER | 2.12 |
| Convenience Orientation | PREMIUM | 1.73 |
| Indulgence | JOY | 1.58 |
| Need for Security | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.0% |
| United States | 9.3% |
| Brazil | 6.8% |
See Eterna audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Eterna have in Germany?
Eterna has an estimated audience of 226,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eterna fans?
11.1% of Eterna fans are female, 88.9% are male, with an average age of 39.1 years.
Which brands do Eterna fans like most?
Eterna fans show strongest brand affinity for In aller Freundschaft (8.76×), Chrono24 (10.55×), and Aral AG (2.27×) over the country average.
Where do Eterna fans live in Germany?
Eterna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,246), Bayern (reach 74,050), and Baden-Württemberg (reach 38,814). These three regions account for the largest share of the active audience.
What other brands do Eterna fans also like?
Beyond Eterna itself, the audience over-indexes on Chrono24 (10.55×), Aral AG (2.27×), Postbank (2.37×), and CHECK24 (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eterna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.