Eterna Audience in Germany
Eterna has an estimated audience of 226,547 people in Germany. 11.1% are female, 88.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, VfL Wolfsburg, CAC 40, Pillow, Mothercare.
The average Eterna fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, VfL Wolfsburg, CAC 40, with strongest over-indexing on Cocktail (1.99× the country average). Demographically, the Eterna audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Eterna fans
| Metric | Value |
|---|---|
| Female | 11.1% |
| Male | 88.9% |
| Average age | 39.1 |
| Estimated audience size | 226,547 |
Audience persona
The typical Eterna fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,246 | 1.42× |
| Bayern | 74,050 | 1.39× |
| Baden-Württemberg | 38,814 | 0.86× |
| Niedersachsen | 36,229 | 1.12× |
| Hessen | 33,268 | 1.31× |
| Rheinland-Pfalz | 18,872 | 1.13× |
| Berlin | 15,293 | 1.03× |
| Sachsen | 14,189 | 0.87× |
| Schleswig-Holstein | 13,701 | 1.15× |
| Brandenburg | 8,495 | 0.82× |
| Hamburg | 7,988 | 1.06× |
| Sachsen-Anhalt | 7,900 | 0.92× |
| Thüringen | 5,610 | 0.66× |
| Mecklenburg-Vorpommern | 4,546 | 0.72× |
| Saarland | 2,918 | 0.72× |
| Bremen | 2,344 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.99× | Food & Beverages |
| VfL Wolfsburg | 2.37× | Sports |
| CAC 40 | 1.66× | Business & Career |
| Pillow | 1.51× | Home & Garden |
| Mothercare | 1.87× | Kids & Family |
| MK | 1.81× | Music & Radio |
| Peugeot 308 | 2.19× | Cars & Mobility |
| Islamism | 3.21× | Politics & Society |
| Sixx | 1.7× | Movies & TV |
| Judge Dredd (film) | 3.34× | Movies & TV |
| Schweinshaxe | 2.35× | Food & Beverages |
| Braun Büffel | 3.96× | Fashion & Accessoires |
| Burgos | 3.25× | Travel & Leisure |
| Acoustic music | 1.65× | Music & Radio |
| Public speaking | 2.34× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 1.71× | Politics & Society |
| 7-Eleven | 1.91× | Shopping |
| Box lacrosse | 4.72× | Sports |
| IPKO | 2.07× | Business & Career |
| Zamalek SC | 2.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.6 |
| Quality Awareness | PREMIUM | 2.13 |
| Career Orientation | POWER | 2.12 |
| Convenience Orientation | PREMIUM | 1.73 |
| Indulgence | JOY | 1.58 |
| Need for Security | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.0% |
| United States | 9.3% |
| Brazil | 6.8% |
See Eterna audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Eterna have in Germany?
Eterna has an estimated audience of 226,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eterna fans?
11.1% of Eterna fans are female, 88.9% are male, with an average age of 39.1 years.
Which brands do Eterna fans like most?
Eterna fans show strongest brand affinity for Cocktail (1.99×), VfL Wolfsburg (2.37×), and CAC 40 (1.66×) over the country average.
Where do Eterna fans live in Germany?
Eterna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,246), Bayern (reach 74,050), and Baden-Württemberg (reach 38,814). These three regions account for the largest share of the active audience.
What other brands do Eterna fans also like?
Beyond Eterna itself, the audience over-indexes on VfL Wolfsburg (2.37×), CAC 40 (1.66×), Pillow (1.51×), and Mothercare (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eterna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.