MAC Cosmetics Audience in Germany
MAC Cosmetics has an estimated audience of 931,603 people in Germany. 97.2% are female, 2.8% are male, average age 23.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beauty Makeup, Makeup Tutorials, Beauty & Fashion, Sephora, Makeup &hair.
The average MAC Cosmetics fan in Germany is 23.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beauty Makeup, Makeup Tutorials, Beauty & Fashion, with strongest over-indexing on Beauty Makeup (7.88× the country average). Demographically, the MAC Cosmetics audience skews more female with an average age of 23.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of MAC Cosmetics fans
| Metric | Value |
|---|---|
| Female | 97.2% |
| Male | 2.8% |
| Average age | 23.9 |
| Estimated audience size | 931,603 |
Audience persona
The typical MAC Cosmetics fan in Germany is more female, around 23.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty Makeup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 303,333 | 1.49× |
| Bayern | 168,107 | 1.12× |
| Baden-Württemberg | 138,503 | 1.09× |
| Hessen | 85,096 | 1.2× |
| Niedersachsen | 82,362 | 0.91× |
| Berlin | 75,107 | 1.8× |
| Rheinland-Pfalz | 40,861 | 0.88× |
| Hamburg | 39,493 | 1.88× |
| Schleswig-Holstein | 31,518 | 0.94× |
| Sachsen | 27,620 | 0.6× |
| Brandenburg | 20,883 | 0.72× |
| Sachsen-Anhalt | 11,957 | 0.5× |
| Thüringen | 11,313 | 0.48× |
| Bremen | 9,198 | 1.15× |
| Mecklenburg-Vorpommern | 9,172 | 0.52× |
| Saarland | 8,291 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty Makeup | 7.88× | Beauty & Wellness |
| Makeup Tutorials | 5.71× | Beauty & Wellness |
| Beauty & Fashion | 6.58× | Beauty & Wellness |
| Sephora | 5.15× | Shopping |
| Makeup &hair | 8.02× | Beauty & Wellness |
| Health And Beauty | 4.75× | Beauty & Wellness |
| Makeup brush | 6.1× | Beauty & Wellness |
| Eye shadow | 4.83× | Beauty & Wellness |
| Lip gloss | 4.96× | Beauty & Wellness |
| Charlotte Tilbury | 5.45× | Beauty & Wellness |
| Eye liner | 4.8× | Beauty & Wellness |
| Makeup Lessons | 5.84× | Beauty & Wellness |
| Nail art | 3.72× | Beauty & Wellness |
| Infant clothing | 3.14× | Kids & Family |
| Eyelash extensions | 3.91× | Beauty & Wellness |
| Foundation (cosmetics) | 4.37× | Beauty & Wellness |
| Moisturizer | 4.48× | Home & Garden |
| Anti-aging cream | 3.73× | Beauty & Wellness |
| Modeling agency | 3.65× | Fashion & Accessoires |
| Nail polish | 3.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.39 |
| Indulgence | JOY | 1.32 |
| Individualism | JOY | 1.28 |
| Mindfulness | BALANCE | 1.25 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.7% |
| United Kingdom | 10.1% |
| Germany | 7.9% |
See MAC Cosmetics audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does MAC Cosmetics have in Germany?
MAC Cosmetics has an estimated audience of 931,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MAC Cosmetics fans?
97.2% of MAC Cosmetics fans are female, 2.8% are male, with an average age of 23.9 years.
Which brands do MAC Cosmetics fans like most?
MAC Cosmetics fans show strongest brand affinity for Beauty Makeup (7.88×), Makeup Tutorials (5.71×), and Beauty & Fashion (6.58×) over the country average.
Where do MAC Cosmetics fans live in Germany?
MAC Cosmetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 303,333), Bayern (reach 168,107), and Baden-Württemberg (reach 138,503). These three regions account for the largest share of the active audience.
What other brands do MAC Cosmetics fans also like?
Beyond MAC Cosmetics itself, the audience over-indexes on Makeup Tutorials (5.71×), Beauty & Fashion (6.58×), Sephora (5.15×), and Makeup &hair (8.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MAC Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.