Top list · Germany

Top 51 Mainstream fashions in Germany

This curated ranking covers the 51 largest mainstream fashions in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Street One, Marco Polo and S.Oliver lead the list with a combined estimated audience of 13M people. Across all 51 entries the average audience size is 808k, and the largest, Street One, reaches around 4.9M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each mainstream fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 51, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 JACK & JONES 413k 27.0 27.9% Mainstream fashion
27 VF Corporation 356k 32.1 46.4% Mainstream fashion
28 Eterna 332k 39.1 11.1% Mainstream fashion
29 Replay 327k 33.9 75.5% Mainstream fashion
30 LIEBESKIND BERLIN 323k 34.4 88.2% Mainstream fashion
31 Marni (clothing) 302k 35.3 66.4% Mainstream fashion
32 Levi Strauss 295k 30.6 53.7% Mainstream fashion
33 bogner 284k 38.4 58.6% Mainstream fashion
34 mister*lady 265k 28.2 93.1% Mainstream fashion
35 UNITED COLORS OF BENETTON 260k 32.5 74.7% Mainstream fashion
36 Bench (British clothing brand) 249k 38.0 45.2% Mainstream fashion
37 Pierre Cardin 157k 37.3 51.5% Mainstream fashion
38 Boden (clothing) 146k 36.7 77.3% Mainstream fashion
39 Ben Sherman 115k 37.7 51.0% Mainstream fashion
40 Cheap Monday 79k 26.3 29.9% Mainstream fashion
41 Mexx 77k 38.8 68.6% Mainstream fashion
42 Etnies 62k 29.6 48.9% Mainstream fashion
43 Ezekiel 42k 30.7 49.9% Mainstream fashion
44 Lucky Brand 18k 43.1 80.3% Mainstream fashion
45 Joe’s Jeans 17k 37.9 67.8% Mainstream fashion
46 CINCH JEANS 9.5k 33.4 61.3% Mainstream fashion
47 Pull & Bear 3.9k 32.8 72.3% Mainstream fashion
48 Hudson Jeans 3.8k 23.7 38.3% Mainstream fashion
49 River Island 3.7k 32.2 74.7% Mainstream fashion
50 Miss Selfridge 624 30.7 70.8% Mainstream fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 51 list compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Germany?

Street One currently leads with an estimated audience of 4.9M people in Germany.

Same category in other countries

Other top lists in Germany