Rascasse Audience Intelligence

Atlanta Dream Audience in United States

A data profile of the people who buy, follow and care about Atlanta Dream in United States — modelled from more than twelve digital signal sources. Atlanta Dream has an estimated audience of 1,298,342 people in United States.

#230among Basketball in United States#311among Team in United States#1796in Sports

The average Atlanta Dream fan in United States is 37.8 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, Florida.

Top brand affinities include Donald Trump, Atlanta Braves, X, with strongest over-indexing on Donald Trump (2.89× the country average).

Demographically, the Atlanta Dream audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta Dream fan in United States is balanced, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta Dream profile in United States.

Audience size
1.3M
in United States
Gender
53.1%♀
46.9% male
Age
37.8
average years
Country rank
#19727
Team in United States
Fig. 01

Search interest · 12-month trend

+170%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta Dream fans

53.1% are female, 46.9% are male, average age 37.8.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Atlanta Dream audience in United States
MetricValue
Female53.1%
Male46.9%
Average age37.8
Estimated audience size1,298,342
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Atlanta Dream audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3923%
40-4925%
50+12%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Atlanta Dream audience comes from United States.

Worldwide audience distribution share by country for Atlanta Dream
CountryShare
United States83.9%
Philippines4.7%
Australia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta Dream audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta Dream fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K6.68×
02Iowa~20K3.32×
03Louisiana~20K2.20×
04Mississippi~10K1.97×
05South Carolina~20K1.84×
06Indiana~20K1.65×
07Alabama~20K1.57×
08North Carolina~30K1.29×
09Maryland~20K1.24×
10Tennessee~20K1.22×
11Illinois~30K1.13×
12Nevada~8K1.02×
13Arkansas~7K1.01×
14Kentucky~10K1.00×
15Ohio~20K0.97×
16Virginia~20K0.95×
17Minnesota~10K0.95×
18Washington, District of Columbia~2K0.95×
19Florida~50K0.91×
20Delaware~2K0.85×
21South Dakota~2K0.84×
22Connecticut~7K0.82×
23Michigan~20K0.81×
24Arizona~10K0.80×
25New York~40K0.78×
26Texas~50K0.73×
27Missouri~10K0.72×
28North Dakota~1K0.72×
29Rhode Island~2K0.71×
30Pennsylvania~20K0.70×
31New Jersey~10K0.69×
32West Virginia~3K0.67×
33Wisconsin~8K0.65×
34Kansas~4K0.65×
35Nebraska~3K0.64×
36Massachusetts~10K0.63×
37Maine~2K0.63×
38New Mexico~2K0.60×
39Alaska~1K0.60×
40Vermont<1K0.60×
41Oklahoma~5K0.57×
42Montana~1K0.56×
43Hawaii~2K0.54×
44New Hampshire~2K0.54×
45California~50K0.53×
46Colorado~7K0.52×
47Washington~8K0.50×
48Oregon~5K0.48×
49Idaho~2K0.43×
50Utah~3K0.36×
Fig. 06

Affinity by region

Affinity by region — Atlanta Dream, United States
0.36×1.00×6.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta Dream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta Dream audience
#·InterestCategoryAffinity×
01Atlanta BravesSports7.64×
02Atlanta FalconsSports6.56×
03LidlShopping6.30×
04Atlanta HawksSports5.34×
05Donald TrumpPolitics & Society2.89×
06CNNMovies & TV2.62×
07Nonprofit organizationPolitics & Society2.55×
08BankingBusiness & Career2.37×
09Breaking newsMovies & TV2.36×
10InsuranceBusiness & Career2.36×
11XInternet & Social Media2.27×
12Health careBusiness & Career2.20×
13Home improvementHome & Garden2.12×
14RecipesFood & Beverages2.12×
15WalmartShopping2.12×
16ReligionBusiness & Career2.09×
17Alcoholic beveragesFood & Beverages1.99×
18MedicineBusiness & Career1.99×
19CookingFood & Beverages1.98×
20SmartphonesTechnology & Electronics1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta Dream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta Dream audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.66×
Need for SecurityCONSERVATISM2.36×
SpiritualityBALANCE2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta Dream audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
Luxury OrientationPREMIUM0.59×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta Dream have in United States?

Atlanta Dream has an estimated audience of 1,298,342 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of Atlanta Dream fans?

53.1% of Atlanta Dream fans are female, 46.9% are male, with an average age of 37.8 years.

03

Which brands do Atlanta Dream fans like most?

Atlanta Dream fans show strongest brand affinity for Donald Trump (2.89×), Atlanta Braves (7.64×), and X (2.27×) over the country average.

04

Where do Atlanta Dream fans live in United States?

Atlanta Dream fans in United States are most concentrated in Georgia (reach ~200K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta Dream fans also like?

Beyond Atlanta Dream itself, the audience over-indexes on Atlanta Braves (7.64×), X (2.27×), CNN (2.62×), and Cooking (1.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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