Atlanta Dream Audience in United States

Atlanta Dream logo

Atlanta Dream has an estimated audience of 825,195 people in United States. 53.1% are female, 46.9% are male, average age 37.8. Top regions: Georgia, Florida, California. Top brand affinities: Natural rubber, William F. Buckley, Jr., Ellen Burstyn, Iguala, Alan Greenspan.

The average Atlanta Dream fan in United States is 37.8 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Natural rubber, William F. Buckley, Jr., Ellen Burstyn, with strongest over-indexing on Natural rubber (1.62× the country average). Demographically, the Atlanta Dream audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Atlanta Dream fans

Demographic split for Atlanta Dream audience in United States
MetricValue
Female53.1%
Male46.9%
Average age37.8
Estimated audience size825,195

Audience persona

The typical Atlanta Dream fan in United States is balanced, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Atlanta Dream in United States
RegionReachAffinity
Georgia158,4906.23×
Florida52,9490.95×
California50,1270.55×
Texas50,0360.71×
New York38,7390.84×
North Carolina34,5641.39×
Illinois34,2411.25×
Iowa28,4664.19×
Indiana26,4681.76×
Ohio25,2590.99×
Tennessee21,5271.3×
Pennsylvania20,6250.74×
South Carolina20,5701.66×
Virginia19,3280.96×
Michigan17,6490.82×
Louisiana17,2521.62×
Maryland16,3211.15×
New Jersey15,9560.76×
Alabama15,5581.35×
Arizona13,6100.81×
Massachusetts11,6810.72×
Kentucky11,2641.09×
Minnesota9,8880.84×
Mississippi9,7851.44×
Missouri9,1730.69×
Nevada8,0551.01×
Washington7,8870.48×
Wisconsin7,6670.62×
Connecticut7,5340.91×
Colorado7,1890.55×
Arkansas5,7950.85×
Oklahoma4,6520.51×
Oregon4,3520.46×
Kansas4,2100.65×
Nebraska2,7020.65×
Washington, District of Columbia2,6661.07×
Utah2,6350.36×
West Virginia2,4040.63×
New Mexico2,3250.56×
Rhode Island1,9490.74×
Maine1,8540.63×
Hawaii1,7320.49×
New Hampshire1,6070.49×
South Dakota1,6070.84×
Delaware1,6000.7×
Idaho1,4980.36×
Montana1,1430.5×
North Dakota9610.57×
Alaska7670.43×
Wyoming7650.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta Dream audience
BrandAffinityCategory
Natural rubber1.62×Cars & Mobility
William F. Buckley, Jr.5.94×
Ellen Burstyn1.59×Movies & TV
Iguala1.7×Travel & Leisure
Alan Greenspan1.59×Business & Career
Reason Foundation5.33×Politics & Society
Sin Embargo MX2.37×News
Shepherd's Bush Empire6.45×Music & Radio
Pat's King of Steaks1.52×
Ivana (singer)1.7×
Astellas Pharma1.56×Health
Dundalk1.68×Travel & Leisure
Lacey Turner2.69×Movies & TV
René Higuita1.52×Sports
Computer literacy1.55×Business & Career
IOS SDK1.73×Technology & Electronics
Rafael Lovato Jr.1.57×Sports
Santa Coloma de Gramenet2.95×Travel & Leisure
University of Caxias do Sul2.4×Business & Career
FC Dinamo II București1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta Dream audience
TraitClusterScore
TraditionCONSERVATISM1.29
SpiritualityBALANCE1.23
Need for SecurityCONSERVATISM1.18
LGBTQ+ IdentityOPEN1.08
Convenience OrientationPREMIUM1.04
Community OrientationOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Atlanta Dream
CountryShare
United States78.1%
Philippines6.8%
Australia3.3%

See Atlanta Dream audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Atlanta Dream have in United States?

Atlanta Dream has an estimated audience of 825,195 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Atlanta Dream fans?

53.1% of Atlanta Dream fans are female, 46.9% are male, with an average age of 37.8 years.

Which brands do Atlanta Dream fans like most?

Atlanta Dream fans show strongest brand affinity for Natural rubber (1.62×), William F. Buckley, Jr. (5.94×), and Ellen Burstyn (1.59×) over the country average.

Where do Atlanta Dream fans live in United States?

Atlanta Dream fans in United States are most concentrated in Georgia (reach 158,490), Florida (reach 52,949), and California (reach 50,127). These three regions account for the largest share of the active audience.

What other brands do Atlanta Dream fans also like?

Beyond Atlanta Dream itself, the audience over-indexes on William F. Buckley, Jr. (5.94×), Ellen Burstyn (1.59×), Iguala (1.7×), and Alan Greenspan (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.