Chicago Sky Audience in United States

Chicago Sky logo

Chicago Sky has an estimated audience of 1,513,926 people in United States. 52.9% are female, 47.1% are male, average age 38.0. Top regions: Illinois, Texas, California. Top brand affinities: Pro-Ject, Alaska, Minnesota, Product design, Whataburger.

The average Chicago Sky fan in United States is 38.0 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Pro-Ject, Alaska, Minnesota, with strongest over-indexing on Pro-Ject (6.4× the country average). Demographically, the Chicago Sky audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Chicago Sky fans

Demographic split for Chicago Sky audience in United States
MetricValue
Female52.9%
Male47.1%
Average age38.0
Estimated audience size1,513,926

Audience persona

The typical Chicago Sky fan in United States is balanced, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Chicago Sky in United States
RegionReachAffinity
Illinois236,6274.69×
Texas116,2420.89×
California81,3260.49×
Florida80,1850.78×
Georgia71,7591.54×
Louisiana67,7433.47×
North Carolina58,8991.29×
New York55,8830.66×
Iowa51,5404.13×
Indiana49,4501.79×
Ohio43,7080.94×
Maryland38,7951.49×
South Carolina38,0251.67×
Pennsylvania37,5160.74×
Virginia36,2010.98×
Michigan35,9500.91×
Tennessee34,7221.14×
Mississippi28,4012.28×
Alabama27,5281.3×
New Jersey26,4590.69×
Wisconsin23,5361.03×
Missouri21,1090.86×
Arizona20,0250.65×
Kentucky18,2770.96×
Minnesota18,1120.83×
Arkansas15,8851.27×
Massachusetts15,4100.52×
Washington13,4720.44×
Colorado12,3080.52×
Nevada11,3840.78×
Oklahoma10,1060.6×
Connecticut9,5790.63×
Kansas7,8190.66×
Oregon6,7270.39×
Nebraska5,3420.7×
Washington, District of Columbia4,4710.98×
New Mexico4,2820.56×
West Virginia3,8000.54×
Delaware3,7620.9×
Utah3,7220.27×
Hawaii2,8040.43×
Maine2,7100.5×
South Dakota2,6450.76×
Rhode Island2,5680.53×
Idaho2,2840.3×
New Hampshire2,1860.37×
North Dakota1,7470.56×
Montana1,5710.37×
Alaska1,2600.39×
Vermont1,0130.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Sky audience
BrandAffinityCategory
Pro-Ject6.4×Music & Radio
Alaska1.82×Travel & Leisure
Minnesota1.83×Travel & Leisure
Product design1.74×Business & Career
Whataburger1.52×Food & Beverages
Tuscany5.64×Travel & Leisure
Litter box1.54×Pets & Animals
Captain America (1990 film)3.2×Movies & TV
Nebraska1.81×Travel & Leisure
Goop3.5×Internet & Social Media
Grinch2.59×Movies & TV
Vocal harmony2.91×Music & Radio
Governor of Michigan4.75×Politics & Society
MK2.59×Music & Radio
Graham Greene3.75×Literature
Hipster5.38×Politics & Society
Justice1.58×Politics & Society
Wok3.48×Food & Beverages
Julio Cesar Chavez Jr.3.82×Sports
Sinaloa1.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Sky audience
TraitClusterScore
Risk AppetiteTHRILL1.41
LGBTQ+ IdentityOPEN1.34
PatriotismCONSERVATISM1.24
Early Adopter MentalityPOWER1.21
Luxury OrientationPREMIUM1.16
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Chicago Sky
CountryShare
United States78.9%
Philippines4.6%
Australia3.2%

See Chicago Sky audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Chicago Sky have in United States?

Chicago Sky has an estimated audience of 1,513,926 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Chicago Sky fans?

52.9% of Chicago Sky fans are female, 47.1% are male, with an average age of 38.0 years.

Which brands do Chicago Sky fans like most?

Chicago Sky fans show strongest brand affinity for Pro-Ject (6.4×), Alaska (1.82×), and Minnesota (1.83×) over the country average.

Where do Chicago Sky fans live in United States?

Chicago Sky fans in United States are most concentrated in Illinois (reach 236,627), Texas (reach 116,242), and California (reach 81,326). These three regions account for the largest share of the active audience.

What other brands do Chicago Sky fans also like?

Beyond Chicago Sky itself, the audience over-indexes on Alaska (1.82×), Minnesota (1.83×), Product design (1.74×), and Whataburger (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Sky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.