Chicago Sky Audience in United States

Chicago Sky has an estimated audience of 1,513,926 people in United States. 52.9% are female, 47.1% are male, average age 38.0. Top regions: Illinois, Texas, California. Top brand affinities: Google Maps, Capital One, Aaron Rodgers, Diabetes mellitus awareness, CarGurus.

The average Chicago Sky fan in United States is 38.0 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Google Maps, Capital One, Aaron Rodgers, with strongest over-indexing on Google Maps (5.03× the country average). Demographically, the Chicago Sky audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Chicago Sky fans

Demographic split for Chicago Sky audience in United States
MetricValue
Female52.9%
Male47.1%
Average age38.0
Estimated audience size1,513,926

Audience persona

The typical Chicago Sky fan in United States is balanced, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Chicago Sky in United States
RegionReachAffinity
Illinois236,6274.69×
Texas116,2420.89×
California81,3260.49×
Florida80,1850.78×
Georgia71,7591.54×
Louisiana67,7433.47×
North Carolina58,8991.29×
New York55,8830.66×
Iowa51,5404.13×
Indiana49,4501.79×
Ohio43,7080.94×
Maryland38,7951.49×
South Carolina38,0251.67×
Pennsylvania37,5160.74×
Virginia36,2010.98×
Michigan35,9500.91×
Tennessee34,7221.14×
Mississippi28,4012.28×
Alabama27,5281.3×
New Jersey26,4590.69×
Wisconsin23,5361.03×
Missouri21,1090.86×
Arizona20,0250.65×
Kentucky18,2770.96×
Minnesota18,1120.83×
Arkansas15,8851.27×
Massachusetts15,4100.52×
Washington13,4720.44×
Colorado12,3080.52×
Nevada11,3840.78×
Oklahoma10,1060.6×
Connecticut9,5790.63×
Kansas7,8190.66×
Oregon6,7270.39×
Nebraska5,3420.7×
Washington, District of Columbia4,4710.98×
New Mexico4,2820.56×
West Virginia3,8000.54×
Delaware3,7620.9×
Utah3,7220.27×
Hawaii2,8040.43×
Maine2,7100.5×
South Dakota2,6450.76×
Rhode Island2,5680.53×
Idaho2,2840.3×
New Hampshire2,1860.37×
North Dakota1,7470.56×
Montana1,5710.37×
Alaska1,2600.39×
Vermont1,0130.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Sky audience
BrandAffinityCategory
Google Maps5.03×Internet & Social Media
Capital One4.94×Business & Career
Aaron Rodgers7.48×Sports
Diabetes mellitus awareness7.29×Health
CarGurus6.05×Cars & Mobility
Major League Soccer6.73×Sports
Chicago Bulls6.21×Sports
Indeed.com3.71×Business & Career
Singer-songwriter3.54×Music & Radio
Microblogging7.48×Technology & Electronics
Autism Awareness7.48×Health
Enterprise Rent-A-Car4.8×Cars & Mobility
Chicago Cubs5.26×Sports
Houston Astros5.92×Sports
Luka Dončić7.48×Sports
Circle K4.63×Shopping
Chicago Bears3.82×Sports
Income tax7.48×Business & Career
Los Angeles Lakers3.2×Sports
AccuWeather3.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Sky audience
TraitClusterScore
Risk AppetiteTHRILL1.41
LGBTQ+ IdentityOPEN1.34
PatriotismCONSERVATISM1.24
Early Adopter MentalityPOWER1.21
Luxury OrientationPREMIUM1.16
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Chicago Sky
CountryShare
United States78.9%
Philippines4.6%
Australia3.2%

See Chicago Sky audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Chicago Sky have in United States?

Chicago Sky has an estimated audience of 1,513,926 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Chicago Sky fans?

52.9% of Chicago Sky fans are female, 47.1% are male, with an average age of 38.0 years.

Which brands do Chicago Sky fans like most?

Chicago Sky fans show strongest brand affinity for Google Maps (5.03×), Capital One (4.94×), and Aaron Rodgers (7.48×) over the country average.

Where do Chicago Sky fans live in United States?

Chicago Sky fans in United States are most concentrated in Illinois (reach 236,627), Texas (reach 116,242), and California (reach 81,326). These three regions account for the largest share of the active audience.

What other brands do Chicago Sky fans also like?

Beyond Chicago Sky itself, the audience over-indexes on Capital One (4.94×), Aaron Rodgers (7.48×), Diabetes mellitus awareness (7.29×), and CarGurus (6.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Sky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.