Rascasse Audience Intelligence

Chicago Sky Audience in United States

A data profile of the people who buy, follow and care about Chicago Sky in United States — modelled from more than twelve digital signal sources. Chicago Sky has an estimated audience of 1,150,738 people in United States.

#255among Basketball in United States#335among Team in United States#1993in Sports

The average Chicago Sky fan in United States is 38.0 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Major League Soccer, Seattle Mariners, Chicago White Sox, with strongest over-indexing on Major League Soccer (6.73× the country average).

Demographically, the Chicago Sky audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Sky fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Major League Soccer.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Sky profile in United States.

Audience size
1.2M
in United States
Gender
52.9%♀
47.1% male
Age
38.0
average years
Country rank
#21501
Team in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Sky fans

52.9% are female, 47.1% are male, average age 38.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Chicago Sky audience in United States
MetricValue
Female52.9%
Male47.1%
Average age38.0
Estimated audience size1,150,738
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Chicago Sky audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3920%
40-4923%
50+15%
Fig. 04

Worldwide distribution

73.5%

of the worldwide Chicago Sky audience comes from United States.

Worldwide audience distribution share by country for Chicago Sky
CountryShare
United States73.5%
Philippines5.6%
Australia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Sky audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Sky fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K4.68×
02Iowa~50K3.97×
03Louisiana~60K3.29×
04Mississippi~30K2.28×
05Indiana~50K1.83×
06South Carolina~40K1.57×
07Maryland~40K1.43×
08Georgia~70K1.41×
09Arkansas~20K1.30×
10Alabama~30K1.26×
11North Carolina~50K1.19×
12Tennessee~30K1.11×
13Wisconsin~20K1.07×
14Kentucky~20K0.98×
15Washington, District of Columbia~4K0.97×
16Ohio~40K0.94×
17Virginia~30K0.94×
18Delaware~4K0.91×
19South Dakota~3K0.91×
20Michigan~40K0.90×
21Minnesota~20K0.90×
22Missouri~20K0.87×
23Texas~100K0.83×
24Nevada~10K0.83×
25Florida~80K0.77×
26Nebraska~6K0.74×
27Pennsylvania~40K0.71×
28Arizona~20K0.70×
29Connecticut~10K0.70×
30North Dakota~2K0.69×
31Kansas~8K0.68×
32New Jersey~30K0.67×
33New York~50K0.65×
34Oklahoma~10K0.62×
35West Virginia~4K0.62×
36New Mexico~5K0.60×
37Maine~3K0.59×
38Rhode Island~3K0.58×
39Massachusetts~20K0.53×
40Colorado~10K0.53×
41Alaska~2K0.51×
42Vermont~1K0.51×
43California~80K0.50×
44Washington~10K0.49×
45Hawaii~3K0.49×
46Montana~2K0.49×
47New Hampshire~3K0.46×
48Oregon~8K0.44×
49Idaho~3K0.37×
50Utah~4K0.32×
Fig. 06

Affinity by region

Affinity by region — Chicago Sky, United States
0.32×1.00×4.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Sky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Sky audience
#·InterestCategoryAffinity×
01Chicago White SoxSports7.48×
02Chicago BlackhawksSports7.29×
03Major League SoccerSports6.73×
04World SeriesSports5.71×
05Seattle MarinersSports5.10×
06Minnesota TimberwolvesSports5.10×
07Chicago CubsSports4.05×
08Chicago BullsSports3.66×
09Aaron RodgersSports3.11×
10New York KnicksSports3.07×
11Internet celebrityInternet & Social Media3.06×
12Chicago BearsSports2.77×
13FedExBusiness & Career2.50×
14Golden State WarriorsSports2.45×
15TMZInternet & Social Media1.98×
16FIFA World CupSports1.78×
17Burger KingFood & Beverages1.71×
18BankingBusiness & Career1.61×
19McDonald'sFood & Beverages1.61×
20CNNMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Sky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Sky audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Urban LifestyleOPEN1.41×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Sky audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
SustainabilityBALANCE0.68×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Sky have in United States?

Chicago Sky has an estimated audience of 1,150,738 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of Chicago Sky fans?

52.9% of Chicago Sky fans are female, 47.1% are male, with an average age of 38.0 years.

03

Which brands do Chicago Sky fans like most?

Chicago Sky fans show strongest brand affinity for Major League Soccer (6.73×), Seattle Mariners (5.1×), and Chicago White Sox (7.48×) over the country average.

04

Where do Chicago Sky fans live in United States?

Chicago Sky fans in United States are most concentrated in Illinois (reach ~200K), Texas (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Sky fans also like?

Beyond Chicago Sky itself, the audience over-indexes on Seattle Mariners (5.1×), Chicago White Sox (7.48×), Minnesota Timberwolves (5.1×), and Chicago Cubs (4.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Sky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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