Rascasse Audience Intelligence

Cincinnati Bearcats men's basketball Audience in United States

A data profile of the people who buy, follow and care about Cincinnati Bearcats men's basketball in United States — modelled from more than twelve digital signal sources. Cincinnati Bearcats men's basketball has an estimated audience of 257,303 people in United States.

#740among Basketball in United States#858among Team in United States#5281in Sports

The average Cincinnati Bearcats men's basketball fan in United States is 37.1 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Florida.

Top brand affinities include Cincinnati Reds, Cincinnati Bengals, Seattle Mariners, with strongest over-indexing on Cincinnati Reds (47.22× the country average).

Demographically, the Cincinnati Bearcats men's basketball audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cincinnati Bearcats men's basketball fan in United States is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Cincinnati Reds.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cincinnati Bearcats men's basketball profile in United States.

Audience size
257K
in United States
Gender
47.3%♀
52.7% male
Age
37.1
average years
Country rank
#52138
Team in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cincinnati Bearcats men's basketball fans

47.3% are female, 52.7% are male, average age 37.1.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Cincinnati Bearcats men's basketball audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.1
Estimated audience size257,303
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Cincinnati Bearcats men's basketball audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

88.6%

of the worldwide Cincinnati Bearcats men's basketball audience comes from United States.

Worldwide audience distribution share by country for Cincinnati Bearcats men's basketball
CountryShare
United States88.6%
China2.9%
Australia1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cincinnati Bearcats men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Cincinnati Bearcats men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~100K17.80×
02Kentucky~20K7.47×
03Indiana~10K2.04×
04West Virginia~2K1.62×
05Kansas~2K1.00×
06Iowa~2K0.98×
07South Carolina~3K0.86×
08Alaska<1K0.80×
09Mississippi~2K0.77×
10Florida~10K0.74×
11North Carolina~6K0.74×
12Nebraska<1K0.72×
13Vermont<1K0.72×
14Arizona~4K0.70×
15Tennessee~4K0.70×
16North Dakota<1K0.70×
17Alabama~3K0.69×
18South Dakota<1K0.68×
19Arkansas~1K0.66×
20Nevada~2K0.65×
21Montana<1K0.65×
22Rhode Island<1K0.64×
23Utah~1K0.63×
24Delaware<1K0.63×
25Louisiana~2K0.62×
26Washington, District of Columbia<1K0.61×
27Maine<1K0.60×
28Missouri~2K0.59×
29Idaho<1K0.58×
30New Hampshire<1K0.58×
31Illinois~5K0.57×
32Virginia~4K0.57×
33Hawaii<1K0.57×
34Georgia~4K0.55×
35New Mexico<1K0.55×
36Connecticut~1K0.53×
37Michigan~3K0.50×
38Maryland~2K0.48×
39Oklahoma~1K0.48×
40Colorado~2K0.47×
41Pennsylvania~4K0.45×
42Wisconsin~2K0.40×
43Oregon~1K0.40×
44Minnesota~1K0.39×
45Massachusetts~2K0.36×
46New Jersey~2K0.35×
47Texas~7K0.32×
48New York~5K0.32×
49Washington~2K0.32×
50California~6K0.22×
Fig. 06

Affinity by region

Affinity by region — Cincinnati Bearcats men's basketball, United States
0.22×1.00×17.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cincinnati Bearcats men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cincinnati Bearcats men's basketball audience
#·InterestCategoryAffinity×
01Cincinnati RedsSports47.22×
02Cincinnati BengalsSports25.00×
03Bauer HockeySports20.00×
04Calgary FlamesSports15.99×
05Seattle MarinersSports6.97×
06World SeriesSports6.69×
07Russell WilsonSports5.31×
08Aaron RodgersSports5.17×
09Cleveland BrownsSports3.57×
10Major League SoccerSports3.39×
11Burger KingFood & Beverages2.28×
12Alcoholic beveragesFood & Beverages1.83×
13WineFood & Beverages1.83×
14CouponsShopping1.81×
15PinterestInternet & Social Media1.75×
16CookingFood & Beverages1.71×
17Donald TrumpPolitics & Society1.64×
18Home improvementHome & Garden1.60×
19RecipesFood & Beverages1.60×
20XInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cincinnati Bearcats men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cincinnati Bearcats men's basketball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Career OrientationPOWER1.52×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cincinnati Bearcats men's basketball audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cincinnati Bearcats men's basketball have in United States?

Cincinnati Bearcats men's basketball has an estimated audience of 257,303 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Cincinnati Bearcats men's basketball fans?

47.3% of Cincinnati Bearcats men's basketball fans are female, 52.7% are male, with an average age of 37.1 years.

03

Which brands do Cincinnati Bearcats men's basketball fans like most?

Cincinnati Bearcats men's basketball fans show strongest brand affinity for Cincinnati Reds (47.22×), Cincinnati Bengals (25×), and Seattle Mariners (6.97×) over the country average.

04

Where do Cincinnati Bearcats men's basketball fans live in United States?

Cincinnati Bearcats men's basketball fans in United States are most concentrated in Ohio (reach ~100K), Kentucky (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Cincinnati Bearcats men's basketball fans also like?

Beyond Cincinnati Bearcats men's basketball itself, the audience over-indexes on Cincinnati Bengals (25×), Seattle Mariners (6.97×), Aaron Rodgers (5.17×), and Bauer Hockey (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Cincinnati Bearcats men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Bearcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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