Cincinnati Bearcats men's basketball Audience in United States

Cincinnati Bearcats men's basketball has an estimated audience of 260,162 people in United States. 47.3% are female, 52.7% are male, average age 37.1. Top regions: Ohio, Kentucky, Florida. Top brand affinities: Cincinnati Reds, Cincinnati Bengals, Aaron Rodgers, Capital One, Kia Sportage.

The average Cincinnati Bearcats men's basketball fan in United States is 37.1 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Florida. Top brand affinities include Cincinnati Reds, Cincinnati Bengals, Aaron Rodgers, with strongest over-indexing on Cincinnati Reds (21.32× the country average). Demographically, the Cincinnati Bearcats men's basketball audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Cincinnati Bearcats men's basketball fans

Demographic split for Cincinnati Bearcats men's basketball audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.1
Estimated audience size260,162

Audience persona

The typical Cincinnati Bearcats men's basketball fan in United States is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Cincinnati Reds.

Top regions in United States

Top regions ranked by reach for Cincinnati Bearcats men's basketball in United States
RegionReachAffinity
Ohio153,42019.14×
Kentucky23,2957.14×
Florida12,6840.72×
Indiana10,0022.1×
Texas6,6430.3×
California5,8580.2×
North Carolina5,6500.72×
Illinois5,1250.59×
New York4,4670.31×
Pennsylvania3,8360.44×
Georgia3,8190.48×
Virginia3,6900.58×
Tennessee3,5500.68×
Arizona3,5210.66×
South Carolina3,0590.78×
Michigan3,0520.45×
Alabama2,6590.73×
Missouri2,0910.5×
New Jersey2,0340.31×
Maryland1,9620.44×
Louisiana1,7690.53×
West Virginia1,7211.42×
Colorado1,7040.42×
Iowa1,6590.77×
Kansas1,6550.81×
Nevada1,5970.63×
Massachusetts1,5390.3×
Mississippi1,4810.69×
Utah1,2860.55×
Connecticut1,2690.49×
Wisconsin1,0180.26×
Washington9460.18×
Minnesota9220.25×
Arkansas8680.4×
Oklahoma7570.26×
Nebraska6210.48×
Oregon4200.14×
Washington, District of Columbia3870.5×
Alaska3820.69×
Rhode Island3740.45×
New Hampshire3360.33×
Hawaii3040.27×
New Mexico2970.23×
Delaware2730.38×
Montana2570.36×
Maine2150.23×
North Dakota2120.4×
Idaho2110.16×
Wyoming1950.51×
Vermont1760.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cincinnati Bearcats men's basketball audience
BrandAffinityCategory
Cincinnati Reds21.32×Sports
Cincinnati Bengals14.2×Sports
Aaron Rodgers8.06×Sports
Capital One3.87×Business & Career
Kia Sportage20×Cars & Mobility
Autism Awareness8.86×Health
Diabetes mellitus awareness6.01×Health
Google Maps3.29×Internet & Social Media
Singer-songwriter3.03×Music & Radio
Microblogging6.3×Technology & Electronics
Seattle Mariners5.42×Sports
Indeed.com2.78×Business & Career
Bauer Hockey18.7×Sports
Houston Astros4.94×Sports
Honda HR-V14.86×Cars & Mobility
CarGurus3.37×Cars & Mobility
AccuWeather3.7×Home & Garden
Google News3.29×News
Cleveland Browns4.02×Sports
Income tax6.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cincinnati Bearcats men's basketball audience
TraitClusterScore
PatriotismCONSERVATISM1.15
Career OrientationPOWER1.13
Sports ActivityPOWER1.12
Family OrientationCONSERVATISM1.12
Community OrientationOPEN1.1
ExtroversionTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Cincinnati Bearcats men's basketball
CountryShare
United States88.9%
China2.8%
Australia1.8%

See Cincinnati Bearcats men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Cincinnati Bearcats men's basketball have in United States?

Cincinnati Bearcats men's basketball has an estimated audience of 260,162 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Cincinnati Bearcats men's basketball fans?

47.3% of Cincinnati Bearcats men's basketball fans are female, 52.7% are male, with an average age of 37.1 years.

Which brands do Cincinnati Bearcats men's basketball fans like most?

Cincinnati Bearcats men's basketball fans show strongest brand affinity for Cincinnati Reds (21.32×), Cincinnati Bengals (14.2×), and Aaron Rodgers (8.06×) over the country average.

Where do Cincinnati Bearcats men's basketball fans live in United States?

Cincinnati Bearcats men's basketball fans in United States are most concentrated in Ohio (reach 153,420), Kentucky (reach 23,295), and Florida (reach 12,684). These three regions account for the largest share of the active audience.

What other brands do Cincinnati Bearcats men's basketball fans also like?

Beyond Cincinnati Bearcats men's basketball itself, the audience over-indexes on Cincinnati Bengals (14.2×), Aaron Rodgers (8.06×), Capital One (3.87×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Bearcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.