Rascasse Audience Intelligence

Racing de Santander Audience in United States

A data profile of the people who buy, follow and care about Racing de Santander in United States — modelled from more than twelve digital signal sources. Racing de Santander has an estimated audience of 419,517 people in United States.

#400among Soccer in United States#647among Team in United States#4012in Sports

The average Racing de Santander fan in United States is 34.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Solar energy, Mortgage loans, Renewable energy, with strongest over-indexing on Solar energy (5.76× the country average).

Demographically, the Racing de Santander audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Racing de Santander fan in United States is more male, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar energy.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racing de Santander profile in United States.

Audience size
420K
in United States
Gender
20.3%♀
79.7% male
Age
34.9
average years
Country rank
#40534
Team in United States
Fig. 01

Search interest · 12-month trend

+144%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racing de Santander fans

20.3% are female, 79.7% are male, average age 34.9.

Fig. 02

Gender split

20.3%
Female
79.7%
Male
Demographic split for Racing de Santander audience in United States
MetricValue
Female20.3%
Male79.7%
Average age34.9
Estimated audience size419,517
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Racing de Santander audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Racing de Santander audience comes from United States.

Worldwide audience distribution share by country for Racing de Santander
CountryShare
Spain46.1%
Mexico17.4%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racing de Santander audience in United States is strongest.

Fig. 05

Top regions by affinity

Racing de Santander fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K1.96×
02West Virginia~3K1.45×
03Maryland~10K1.43×
04New Jersey~10K1.38×
05New York~30K1.34×
06South Dakota~1K1.26×
07Rhode Island~2K1.25×
08Texas~40K1.19×
09Washington, District of Columbia~1K1.18×
10Indiana~9K1.13×
11Maine~2K1.09×
12Massachusetts~9K1.07×
13Connecticut~4K1.06×
14Nebraska~2K1.06×
15Hawaii~2K1.06×
16Idaho~2K1.05×
17Colorado~7K1.04×
18Virginia~10K1.03×
19Delaware~1K1.03×
20Kansas~3K1.01×
21Mississippi~3K1.00×
22New Hampshire~2K1.00×
23Alaska<1K1.00×
24North Dakota<1K1.00×
25Vermont<1K1.00×
26Illinois~10K0.98×
27Arkansas~3K0.98×
28New Mexico~2K0.98×
29Montana~1K0.98×
30Louisiana~5K0.97×
31Nevada~4K0.96×
32Iowa~3K0.96×
33Utah~3K0.94×
34North Carolina~10K0.93×
35Oklahoma~4K0.93×
36Alabama~5K0.92×
37Kentucky~5K0.92×
38South Carolina~6K0.91×
39Oregon~4K0.90×
40Missouri~6K0.89×
41Tennessee~7K0.88×
42Wisconsin~6K0.88×
43Georgia~10K0.87×
44Minnesota~5K0.87×
45California~40K0.85×
46Arizona~7K0.85×
47Pennsylvania~10K0.82×
48Washington~7K0.82×
49Michigan~9K0.81×
50Ohio~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Racing de Santander, United States
0.79×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racing de Santander audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racing de Santander audience
#·InterestCategoryAffinity×
01Atlético MadridSports8.62×
02Colorado RockiesSports6.13×
03Solar energyHome & Garden5.76×
04BuickCars & Mobility5.28×
05Renewable energyBusiness & Career3.89×
06Racing gamesGames3.84×
07Air pollutionHealth3.78×
08HyundaiCars & Mobility3.45×
09Weather forecastingHome & Garden3.40×
10Sustainable energyHome & Garden3.31×
11FedExBusiness & Career3.06×
12Vehicle insuranceCars & Mobility2.99×
13Mortgage loansBusiness & Career2.69×
14Domino's PizzaFood & Beverages2.44×
15Classical musicMusic & Radio2.05×
16SubwayFood & Beverages1.97×
17Pizza HutFood & Beverages1.95×
18McDonald'sFood & Beverages1.94×
19T-MobileTechnology & Electronics1.77×
20SUVsCars & Mobility1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racing de Santander audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racing de Santander audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.38×
Career OrientationPOWER1.43×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racing de Santander audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.33×
Design AffinityPREMIUM0.42×
Healthy LifestyleBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racing de Santander have in United States?

Racing de Santander has an estimated audience of 419,517 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Racing de Santander fans?

20.3% of Racing de Santander fans are female, 79.7% are male, with an average age of 34.9 years.

03

Which brands do Racing de Santander fans like most?

Racing de Santander fans show strongest brand affinity for Solar energy (5.76×), Mortgage loans (2.69×), and Renewable energy (3.89×) over the country average.

04

Where do Racing de Santander fans live in United States?

Racing de Santander fans in United States are most concentrated in Florida (reach ~60K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Racing de Santander fans also like?

Beyond Racing de Santander itself, the audience over-indexes on Mortgage loans (2.69×), Renewable energy (3.89×), FedEx (3.06×), and Atlético Madrid (8.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Racing de Santander audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Racing de Santander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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