Popularity ranking · United States

The 100 most popular Food & Beverages audiences in United States

This curated ranking covers the 100 largest food & beverages audiences in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7.5k food & beverages audiences tracked in United States, the 100 ranked here account for the largest measured audience reach. Recipes, Water and Eating lead the list with a combined estimated audience of 265M people. Across all 100 entries the average audience size is 44M, and the largest, Recipes, reaches around 100M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each food & beverages audience, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Milk 41M 40.6 64.3% Beverage
52 Dish (food) 40M
53 Popeyes Louisiana Kitchen 39M 36.9 49.8% TV series
54 Chipotle Mexican Grill 39M 37.9 56.1% Restaurants
55 Local food 39M 41.2 58.1%
56 Baking 37M 42.5 65.0%
57 Panera Bread 37M 40.0 60.7% Restaurants
58 Flavor 37M 39.8 62.1%
59 Bakery 36M 40.5 68.9%
60 Buffalo Wild Wings 36M 37.6 48.5% Restaurants
61 Mexican cuisine 36M 39.7 59.0% Cuisine
62 Alcohol 35M 40.2 53.8%
63 Papa John's Pizza 35M 36.8 47.1% Restaurants
64 Sandwich 35M 39.1 56.6% Dish
65 Little Caesars 34M 35.4 50.1% Restaurants
66 Seafood 34M 38.0 56.9% Dish
67 Candy 34M 38.0 66.2%
68 Natural product 34M 42.7 67.9%
69 Steak 33M 41.5 52.3% Dish
70 Crumbl Cookies 33M 39.8 62.5% Bakery
71 Brewing 33M 40.7 50.0%
72 KFC 33M 37.5 51.7% Fast food restaurants
73 Soft drinks 33M 38.8 57.0% Beverage
74 Delivery (commerce) 32M 40.5 53.7%
75 Ice cream 32M 38.8 66.0% Sweet

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Frequently asked questions

How is this list of the most popular food & beverages audiences compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each food & beverages audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest food & beverages audience in United States?

Recipes currently leads with an estimated audience of 100M people in United States.

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