Rascasse Audience Intelligence

Westlake Ace Hardware Target Market in United States

A data profile of the people who buy, follow and care about Westlake Ace Hardware in United States — modelled from more than twelve digital signal sources. Westlake Ace Hardware has an estimated audience of 1,874,808 people in United States.

#8among Hardware store in United States#1537among Brand in United States#265in Shopping

The average Westlake Ace Hardware fan in United States is 45.3 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Kansas, Texas.

Top brand affinities include Ace Hardware, Hardware store, Lowe's, with strongest over-indexing on Ace Hardware (5.18× the country average).

Demographically, the Westlake Ace Hardware audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westlake Ace Hardware fan in United States is balanced, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Ace Hardware.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westlake Ace Hardware profile in United States.

Audience size
1.9M
in United States
Gender
48.7%♀
51.3% male
Age
45.3
average years
Country rank
#14994
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Westlake Ace Hardware

48.7% are female, 51.3% are male, average age 45.3.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Westlake Ace Hardware audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.3
Estimated audience size1,874,808
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Westlake Ace Hardware audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Westlake Ace Hardware audience comes from United States.

Worldwide audience distribution share by country for Westlake Ace Hardware
CountryShare
United States99.3%
China0.3%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westlake Ace Hardware audience in United States is strongest.

Fig. 05

Top regions by affinity

Westlake Ace Hardware customers by region in United States
#RegionReachAffinity×
01Kansas~200K14.24×
02Nebraska~100K11.39×
03Missouri~300K10.14×
04Oklahoma~200K8.62×
05North Carolina~90K1.63×
06Texas~200K1.13×
07Washington~30K0.94×
08Maryland~30K0.86×
09Vermont~3K0.84×
10North Dakota~3K0.83×
11Maine~5K0.82×
12Rhode Island~5K0.82×
13Alaska~3K0.82×
14Hawaii~6K0.81×
15Delaware~4K0.81×
16New Hampshire~6K0.80×
17Montana~4K0.80×
18West Virginia~6K0.79×
19Idaho~7K0.78×
20South Dakota~3K0.78×
21Mississippi~10K0.76×
22Connecticut~10K0.75×
23Iowa~10K0.74×
24Nevada~10K0.71×
25Utah~10K0.68×
26Alabama~20K0.67×
27Kentucky~10K0.63×
28Massachusetts~20K0.60×
29Washington, District of Columbia~3K0.56×
30New Jersey~20K0.54×
31Indiana~20K0.51×
32Oregon~10K0.51×
33Arizona~20K0.49×
34Tennessee~20K0.48×
35Wisconsin~10K0.48×
36Arkansas~7K0.47×
37Minnesota~10K0.46×
38Louisiana~10K0.45×
39Pennsylvania~30K0.42×
40New Mexico~4K0.40×
41Georgia~20K0.38×
42South Carolina~10K0.38×
43Michigan~20K0.34×
44Virginia~10K0.32×
45Colorado~8K0.30×
46Florida~30K0.25×
47Ohio~10K0.23×
48Illinois~10K0.18×
49California~20K0.12×
50New York~10K0.12×
Fig. 06

Affinity by region

Affinity by region — Westlake Ace Hardware, United States
0.12×1.00×14.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westlake Ace Hardware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westlake Ace Hardware audience
#·InterestCategoryAffinity×
01Ace HardwareHome & Garden5.18×
02Lowe'sShopping5.02×
03Hardware storeHome & Garden4.02×
04The Home DepotShopping3.32×
05MenardsHome & Garden2.84×
06NASDAQBusiness & Career2.43×
07Lawn mowerHome & Garden2.39×
08KitchenwareHome & Garden2.37×
09Discount TireShopping2.09×
10Microwave ovenHome & Garden2.07×
11Home AppliancesHome & Garden2.03×
12RenovationHome & Garden2.03×
13Renewable energyBusiness & Career1.89×
14Discount storesShopping1.87×
15CabinetryHome & Garden1.77×
16IKEAHome & Garden1.75×
17Solar energyHome & Garden1.70×
18AuctionShopping1.64×
19United Parcel ServiceBusiness & Career1.56×
20Customer serviceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westlake Ace Hardware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westlake Ace Hardware audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.25×
IndulgenceJOY1.54×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westlake Ace Hardware audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
MindfulnessBALANCE0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Westlake Ace Hardware's target market in United States?

Westlake Ace Hardware's target market in United States covers an estimated 1,874,808 people, concentrated in Missouri and Kansas.

02

What is the gender split and age of Westlake Ace Hardware customers?

48.7% of the Westlake Ace Hardware audience are female, 51.3% are male, with an average age of 45.3 years.

03

Which brands do Westlake Ace Hardware fans like most?

Westlake Ace Hardware fans show strongest brand affinity for Ace Hardware (5.18×), Hardware store (4.02×), and Lowe's (5.02×) over the country average.

04

Where do Westlake Ace Hardware fans live in United States?

Westlake Ace Hardware fans in United States are most concentrated in Missouri (reach ~300K), Kansas (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Westlake Ace Hardware fans also like?

Beyond Westlake Ace Hardware itself, the audience over-indexes on Hardware store (4.02×), Lowe's (5.02×), Menards (2.84×), and Home Appliances (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Westlake Ace Hardware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Westlake Ace Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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