Westlake Ace Hardware Audience in United States

Westlake Ace Hardware logo

Westlake Ace Hardware has an estimated audience of 1,757,273 people in United States. 48.9% are female, 51.1% are male, average age 45.4. Top regions: Missouri, Kansas, Texas. Top brand affinities: Governor of Michigan, Elsword, Vocal harmony, Fairy godmother, Goop.

The average Westlake Ace Hardware fan in United States is 45.4 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Kansas, Texas. Top brand affinities include Governor of Michigan, Elsword, Vocal harmony, with strongest over-indexing on Governor of Michigan (12.29× the country average). Demographically, the Westlake Ace Hardware audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Westlake Ace Hardware fans

Demographic split for Westlake Ace Hardware audience in United States
MetricValue
Female48.9%
Male51.1%
Average age45.4
Estimated audience size1,757,273

Audience persona

The typical Westlake Ace Hardware fan in United States is balanced, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Westlake Ace Hardware in United States
RegionReachAffinity
Missouri299,77010.58×
Kansas203,19014.67×
Texas151,5071×
Oklahoma149,4807.66×
Nebraska96,98511.01×
North Carolina77,0061.46×
California26,4290.14×
Washington23,7630.67×
Iowa13,1340.91×
Maryland12,1350.4×
Illinois8,2280.14×
New York7,9740.08×
Ohio4,3590.08×
Colorado3,9210.14×
Florida3,3350.03×
New Mexico2,6570.3×
Michigan2,4200.05×
Georgia2,1210.04×
Virginia1,8310.04×
Louisiana1,7950.08×
Arkansas1,6930.12×
Tennessee1,4800.04×
Pennsylvania1,3730.02×
Wisconsin1,3130.05×
Minnesota1,1550.05×
South Carolina1,1350.04×
Kentucky1,0460.05×
Arizona1,0340.03×
Indiana9980.03×
Oregon7970.04×
New Jersey6910.02×
Massachusetts6860.02×
Alabama6350.03×
Utah5530.04×
Nevada4510.03×
Washington, District of Columbia4350.08×
Wyoming4180.16×
Mississippi3980.03×
South Dakota3630.09×
West Virginia3290.04×
Montana3270.07×
Idaho3250.04×
Connecticut3220.02×
Alaska2810.07×
Hawaii2690.04×
Maine2430.04×
North Dakota2360.07×
New Hampshire2320.03×
Rhode Island2240.04×
Vermont2200.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Westlake Ace Hardware audience
BrandAffinityCategory
Governor of Michigan12.29×Politics & Society
Elsword21.66×Games
Vocal harmony5.73×Music & Radio
Fairy godmother9.3×Literature
Goop6.08×Internet & Social Media
Cherish (group)11.8×Music & Radio
Wok6.87×Food & Beverages
Hipster9.39×Politics & Society
Hibachi7.37×Food & Beverages
Israel1.98×Travel & Leisure
Grinch3.69×Movies & TV
headspace8.38×Health
El Paso County, Colorado11.29×Travel & Leisure
Historic site3.49×Arts & Culture
Google Home5.3×Technology & Electronics
Grace Slick6.88×Music & Radio
TV Fanatic7.15×Movies & TV
Kansas1.62×Travel & Leisure
Mathcore4.77×Music & Radio
Kikar HaShabbat9.77×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Westlake Ace Hardware audience
TraitClusterScore
DIY MentalityTHRILL1.91
Family OrientationCONSERVATISM1.43
Quality AwarenessPREMIUM1.31
Price SensitivityPREMIUM1.29
IndulgenceJOY1.26
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Westlake Ace Hardware
CountryShare
United States99.2%
China0.4%
Canada0.1%

See Westlake Ace Hardware audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Westlake Ace Hardware have in United States?

Westlake Ace Hardware has an estimated audience of 1,757,273 people in United States, concentrated in Missouri and Kansas.

What is the gender split and age of Westlake Ace Hardware fans?

48.9% of Westlake Ace Hardware fans are female, 51.1% are male, with an average age of 45.4 years.

Which brands do Westlake Ace Hardware fans like most?

Westlake Ace Hardware fans show strongest brand affinity for Governor of Michigan (12.29×), Elsword (21.66×), and Vocal harmony (5.73×) over the country average.

Where do Westlake Ace Hardware fans live in United States?

Westlake Ace Hardware fans in United States are most concentrated in Missouri (reach 299,770), Kansas (reach 203,190), and Texas (reach 151,507). These three regions account for the largest share of the active audience.

What other brands do Westlake Ace Hardware fans also like?

Beyond Westlake Ace Hardware itself, the audience over-indexes on Elsword (21.66×), Vocal harmony (5.73×), Fairy godmother (9.3×), and Goop (6.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Westlake Ace Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.