Michigan Wolverines men's ice hockey Audience in United States
Michigan Wolverines men's ice hockey has an estimated audience of 429,064 people in United States. 35.5% are female, 64.5% are male, average age 41.9. Top regions: Michigan, Ohio, Illinois. Top brand affinities: Laguna (province), Minnesota, JTV (Indonesia), Alaska, Sinaloa.
The average Michigan Wolverines men's ice hockey fan in United States is 41.9 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Illinois. Top brand affinities include Laguna (province), Minnesota, JTV (Indonesia), with strongest over-indexing on Laguna (province) (47.86× the country average). Demographically, the Michigan Wolverines men's ice hockey audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Michigan Wolverines men's ice hockey fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 41.9 |
| Estimated audience size | 429,064 |
Audience persona
The typical Michigan Wolverines men's ice hockey fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Laguna (province).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 219,289 | 19.54× |
| Ohio | 26,961 | 2.04× |
| Illinois | 19,291 | 1.35× |
| Florida | 16,100 | 0.55× |
| New York | 15,049 | 0.63× |
| California | 12,623 | 0.27× |
| Pennsylvania | 11,419 | 0.79× |
| Minnesota | 10,701 | 1.74× |
| Massachusetts | 9,585 | 1.13× |
| Indiana | 9,135 | 1.17× |
| Texas | 8,645 | 0.23× |
| Wisconsin | 7,413 | 1.15× |
| North Carolina | 6,500 | 0.5× |
| Virginia | 6,209 | 0.59× |
| New Jersey | 5,980 | 0.55× |
| Georgia | 5,707 | 0.43× |
| Arizona | 5,077 | 0.58× |
| Colorado | 4,803 | 0.71× |
| Tennessee | 4,631 | 0.54× |
| Missouri | 3,830 | 0.55× |
| South Carolina | 3,550 | 0.55× |
| Connecticut | 3,474 | 0.81× |
| Maryland | 3,199 | 0.43× |
| Washington | 2,969 | 0.34× |
| Kentucky | 2,928 | 0.54× |
| Iowa | 2,410 | 0.68× |
| Alabama | 1,774 | 0.3× |
| Oklahoma | 1,679 | 0.35× |
| Nevada | 1,466 | 0.35× |
| Utah | 1,426 | 0.37× |
| Nebraska | 1,364 | 0.63× |
| Oregon | 1,272 | 0.26× |
| Maine | 1,256 | 0.82× |
| Louisiana | 1,225 | 0.22× |
| New Hampshire | 1,145 | 0.68× |
| North Dakota | 1,096 | 1.24× |
| Washington, District of Columbia | 951 | 0.74× |
| Kansas | 948 | 0.28× |
| West Virginia | 932 | 0.47× |
| South Dakota | 922 | 0.93× |
| Mississippi | 880 | 0.25× |
| Rhode Island | 842 | 0.62× |
| Hawaii | 808 | 0.44× |
| Arkansas | 748 | 0.21× |
| Idaho | 686 | 0.32× |
| Alaska | 615 | 0.67× |
| Vermont | 606 | 0.8× |
| Montana | 605 | 0.51× |
| New Mexico | 520 | 0.24× |
| Wyoming | 371 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laguna (province) | 47.86× | |
| Minnesota | 7.54× | Travel & Leisure |
| JTV (Indonesia) | 15.14× | |
| Alaska | 4.49× | Travel & Leisure |
| Sinaloa | 7.79× | Travel & Leisure |
| Goop | 10.92× | Internet & Social Media |
| Governor of Michigan | 14.79× | Politics & Society |
| Nebraska | 5.38× | Travel & Leisure |
| Vocal harmony | 8.4× | Music & Radio |
| Cherish (group) | 18.01× | Music & Radio |
| headspace | 12.93× | Health |
| Justice | 3.86× | Politics & Society |
| Fairy godmother | 9.72× | Literature |
| Google Analytics | 5.95× | Internet & Social Media |
| Wok | 7.92× | Food & Beverages |
| Guitarist (magazine) | 13.79× | Music & Radio |
| Chandrakasem Rajabhat University | 28.94× | Business & Career |
| El Paso County, Colorado | 14.61× | Travel & Leisure |
| John Key | 26.4× | Politics & Society |
| Hipster | 10.46× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.21 |
| Risk Appetite | THRILL | 1.19 |
| Tradition | CONSERVATISM | 1.17 |
| Need for Security | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.8% |
| Canada | 5.8% |
| China | 1.2% |
See Michigan Wolverines men's ice hockey audiences in other countries
- Michigan Wolverines men's ice hockey — Germany
- Michigan Wolverines men's ice hockey — United Kingdom
- Michigan Wolverines men's ice hockey — France
- Michigan Wolverines men's ice hockey — Italy
- Michigan Wolverines men's ice hockey — Spain
- Michigan Wolverines men's ice hockey — Brazil
- Michigan Wolverines men's ice hockey — Japan
- Michigan Wolverines men's ice hockey — South Korea
- Michigan Wolverines men's ice hockey — India
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
Frequently asked questions
How many fans does Michigan Wolverines men's ice hockey have in United States?
Michigan Wolverines men's ice hockey has an estimated audience of 429,064 people in United States, concentrated in Michigan and Ohio.
What is the gender split and age of Michigan Wolverines men's ice hockey fans?
35.5% of Michigan Wolverines men's ice hockey fans are female, 64.5% are male, with an average age of 41.9 years.
Which brands do Michigan Wolverines men's ice hockey fans like most?
Michigan Wolverines men's ice hockey fans show strongest brand affinity for Laguna (province) (47.86×), Minnesota (7.54×), and JTV (Indonesia) (15.14×) over the country average.
Where do Michigan Wolverines men's ice hockey fans live in United States?
Michigan Wolverines men's ice hockey fans in United States are most concentrated in Michigan (reach 219,289), Ohio (reach 26,961), and Illinois (reach 19,291). These three regions account for the largest share of the active audience.
What other brands do Michigan Wolverines men's ice hockey fans also like?
Beyond Michigan Wolverines men's ice hockey itself, the audience over-indexes on Minnesota (7.54×), JTV (Indonesia) (15.14×), Alaska (4.49×), and Sinaloa (7.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michigan Wolverines men's ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.