Rascasse Audience Intelligence

Michigan Wolverines men's ice hockey Audience in United States

A data profile of the people who buy, follow and care about Michigan Wolverines men's ice hockey in United States — modelled from more than twelve digital signal sources. Michigan Wolverines men's ice hockey has an estimated audience of 668,154 people in United States.

#70among Ice hockey in United States#480among Team in United States#2929in Sports

The average Michigan Wolverines men's ice hockey fan in United States is 41.9 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Florida.

Top brand affinities include Detroit Red Wings, Detroit Tigers, Michigan Wolverines football, with strongest over-indexing on Detroit Red Wings (45.27× the country average).

Demographically, the Michigan Wolverines men's ice hockey audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan Wolverines men's ice hockey fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Detroit Red Wings.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan Wolverines men's ice hockey profile in United States.

Audience size
668K
in United States
Gender
35.5%♀
64.5% male
Age
41.9
average years
Country rank
#30740
Team in United States
Fig. 01

Search interest · 12-month trend

+1722%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan Wolverines men's ice hockey fans

35.5% are female, 64.5% are male, average age 41.9.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Michigan Wolverines men's ice hockey audience in United States
MetricValue
Female35.5%
Male64.5%
Average age41.9
Estimated audience size668,154
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Michigan Wolverines men's ice hockey audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3917%
40-4924%
50+28%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Michigan Wolverines men's ice hockey audience comes from United States.

Worldwide audience distribution share by country for Michigan Wolverines men's ice hockey
CountryShare
United States90.4%
Canada5.7%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan Wolverines men's ice hockey audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan Wolverines men's ice hockey fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K19.31×
02Ohio~30K2.06×
03North Dakota~2K1.78×
04Wisconsin~10K1.49×
05Indiana~9K1.17×
06Minnesota~7K1.13×
07Illinois~10K1.03×
08Colorado~6K0.94×
09South Dakota<1K0.94×
10Massachusetts~7K0.89×
11Vermont<1K0.87×
12Alaska<1K0.83×
13New Hampshire~1K0.82×
14Maine~1K0.81×
15Montana<1K0.81×
16Connecticut~3K0.80×
17Washington, District of Columbia~1K0.78×
18Rhode Island~1K0.75×
19Florida~20K0.72×
20Iowa~3K0.72×
21Pennsylvania~10K0.69×
22Nebraska~1K0.69×
23Delaware<1K0.67×
24Tennessee~6K0.66×
25West Virginia~1K0.66×
26Hawaii~1K0.65×
27South Carolina~4K0.63×
28Arizona~5K0.62×
29Nevada~3K0.62×
30Idaho~1K0.61×
31New Mexico~1K0.59×
32Kentucky~3K0.58×
33Mississippi~2K0.58×
34New York~10K0.57×
35Arkansas~2K0.56×
36Kansas~2K0.53×
37North Carolina~7K0.52×
38Virginia~5K0.52×
39Missouri~4K0.51×
40Alabama~3K0.50×
41Utah~2K0.50×
42New Jersey~5K0.49×
43Oklahoma~2K0.49×
44Georgia~6K0.47×
45Maryland~3K0.47×
46Louisiana~3K0.47×
47Oregon~2K0.44×
48Washington~4K0.41×
49California~10K0.31×
50Texas~10K0.29×
Fig. 06

Affinity by region

Affinity by region — Michigan Wolverines men's ice hockey, United States
0.29×1.00×19.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan Wolverines men's ice hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan Wolverines men's ice hockey audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports45.27×
02Florida PanthersSports20.00×
03Brook LopezSports20.00×
04Calgary FlamesSports19.72×
05Michigan Wolverines footballSports17.91×
06Detroit TigersSports17.90×
07Michigan State UniversityBusiness & Career16.78×
08Toronto Maple LeafsSports15.84×
09Jrue HolidaySports14.60×
10Wayne GretzkySports14.42×
11University of MichiganBusiness & Career11.72×
12Sidney CrosbySports10.69×
13Nebraska Cornhuskers footballSports10.21×
14Detroit PistonsSports8.27×
15Michigan LotteryGames7.32×
16Detroit LionsSports6.54×
17Dominican RepublicTravel & Leisure5.58×
18Masters TournamentSports4.51×
19FedExBusiness & Career4.30×
20Mortgage loansBusiness & Career3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan Wolverines men's ice hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan Wolverines men's ice hockey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.98×
Convenience OrientationPREMIUM1.93×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan Wolverines men's ice hockey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
MindfulnessBALANCE0.72×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan Wolverines men's ice hockey have in United States?

Michigan Wolverines men's ice hockey has an estimated audience of 668,154 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Michigan Wolverines men's ice hockey fans?

35.5% of Michigan Wolverines men's ice hockey fans are female, 64.5% are male, with an average age of 41.9 years.

03

Which brands do Michigan Wolverines men's ice hockey fans like most?

Michigan Wolverines men's ice hockey fans show strongest brand affinity for Detroit Red Wings (45.27×), Detroit Tigers (17.9×), and Michigan Wolverines football (17.91×) over the country average.

04

Where do Michigan Wolverines men's ice hockey fans live in United States?

Michigan Wolverines men's ice hockey fans in United States are most concentrated in Michigan (reach ~200K), Ohio (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan Wolverines men's ice hockey fans also like?

Beyond Michigan Wolverines men's ice hockey itself, the audience over-indexes on Detroit Tigers (17.9×), Michigan Wolverines football (17.91×), Florida Panthers (20×), and Michigan State University (16.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Michigan Wolverines men's ice hockey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Wolverines men's ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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